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Centre of Social Justice in Sport and Society

Understanding participation and non-participation in sport and physical activity among Black and minority ethnic groups in Wales

A bespoke project to offer insight into daily family life among the various minority ethnic communities in Wales and their participation in sport and physical activity, with a view to informing policy.

Understanding participation and non-participation in sport and physical activity among Black and minority ethnic groups in Wales

the challenge

Sport Wales had picked-up on an earlier review of research on participation by black and minority ethnic communities in sport done by ISPAL for Sporting Equals and the home nation sports councils. They recognised the importance of being informed of attitudes to participation and the role of sport in the everyday lives of families from minority ethnic communities in Wales if they were to fulfil their remit to get everyone ‘hooked on sport for life and to establish Wales as a nation of champions’.

the approach

We worked across different BAME groups (with a particular focus on those from Indian, Polish, Chinese, African Caribbean backgrounds) in five locations in Wales (Cardiff, Swansea, Newport, Wrexham and the North Wales coast). This programme involved:

  • Review of literature, including policy documents
  • One-to-one interviews with adults
  • Focus groups in schools with Year 10 pupils
  • Telephone interviews with professionals making a key contribution to policy, planning and provision

Our goals were:

  • i. To identify and explore commonalities and differences between BAME groups in Wales with respect to sporting behaviours, perceptions, attitudes and experiences.
  • ii. To explore and understand the family context of sporting behaviours and differences in structural constraints across BAME groups in Wales.
  • iii. To move beyond stereotypes by contributing to a non-essentialising understanding of BAME populations in relation to sport in Wales.
  • iv. To use that learning to formulate recommendations that will guide policy and practice in order to increase and sustain the sports participation of people in BAME communities in Wales.

the impact

  • Presentation/discussion with key Sport Wales staff.
  • Informed the new Sport Wales National Strategic Equality Plan 2016-2020 and later a new consultation exercise.
  • Media launch for the report and the new equality strategy.
  • Appointment of 4 Sport Wales community development officers with a remit to develop participation among minority groups.

Sport should be for all - we all have the right to access opportunities to get involved and stay active and healthy, regardless of our backgrounds. There are some excellent examples where sports have worked hard to break down barriers with positive results, but sadly it's clear there are still those who feel they cannot access sport or have no place within it. This needs to change. Sport in Wales will not continue to grow unless we make it more inclusive.

At Sport Wales we pride ourselves on taking insightful and evidence-led action to make a real difference, and now that we have heard the voices of these communities, we can begin to look at how the sporting sector as a whole can use it to inspire new ways of thinking around engaging more people from BME communities

Sarah Powell Chief Executive of Sports Wales

  • Long, J., Dashper, K., Fletcher, T. & Ormerod, N. (2015) Understanding participation and non-participation in sport amongst Black and minority ethnic groups in Wales. Report to Sport Wales from the Institute for Sport, Physical Activity and Leisure. Cardiff: Sport Wales.
  • http://eprints.leedsbeckett.ac.uk/1725/
  • Dashper, K., Fletcher, T. & Long, J. (2019) ‘Intelligent investment’? Welsh sport policy and the (in)visibility of ‘race’. Leisure Studies, 38(6), 762-774.

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