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Professor Steve McKevitt profile image

Professor Steve McKevitt

Director of Strategy at Relative®

Professor Steve McKevitt profile image

About

Steve has 25 years experience as a business owner. He is currently the co-owner and Director of Strategy at Relative®, a creative consultancy. He works as a brand strategist throughout the USA and EMEA, providing strategic business advice that helps to deliver growth and operational change. His current clients include Coca-Cola, Nike, NBC Universal, Danone, Brown Forman (Jack Daniels), Ford and Schweppes.

Steve is also an Oxford University author, a professor of brand communication at Leeds Business School and a fellow of the Chartered Institute of Marketing. He completed his PhD at the University of Sheffield in 2017 and has written several books and numerous articles about the issues facing consumers, companies, and society in our marketing-dominated age.

Since 2019, Steve has been working with the Department of BEIS and the Chartered Association of Business Schools to develop and deliver a series of programmes aimed at entrepreneurs, namely the Small Business Leadership Programme and Help to Grow, for which he developed the 'Build a Brand' module.