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Victoria Pourzand profile image

Victoria Pourzand

Senior Director of Asda and LBU Governor

Victoria Pourzand profile image

About

Tori Pourzand is Senior Director of PR & Community Relations at the UK's third largest supermarket, Asda.

Tori has led Asda's media and PR through some of the most high-profile events of its recent history, including the proposed merger with Sainsbury's, acquisition by the Issa Brothers and TDR Capital Ltd, and the COVID-19 pandemic. She has been ranked as one of the most influential PR professionals in the UK by PR week.

Having led corporate and crisis comms for the supermarket, Tori now leads all brand PR for all Asda's products and services, including George fashion as well as its work to support communities through its stores and Asda Foundation.

Tori has almost 20 years working in media relations across a range of sectors and gained her first PR qualification through the CIPR professional training course offered through Leeds Beckett University. She started her professional career as a University Press Officer at the University of Hull and also served as Student Union President of Hull University Union after completing her degree in English and Art History.

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