Dr Alan Shaw

Dr Alan Shaw is the Chair of the Retail Institute Special Interest Research Group. He is the Chair of Trustees at X-PERT Health, founder of Strategic Planet, member of the Social Media Research Foundation and the Association of Internet Researchers.

Alan's main research interests are in Social Marketing, Social Media Marketing, Social Network Analysis, and Social Listening. Much of his research focuses on the health sector because of his experience working with epilepsy, diabetes, Crohn's disease, inborn metabolic disorders, and wound management sectors. He has been involved in patient advocacy groups and helped the Expert Patients Programme transition from being part of the NHS to becoming a community interest company (CIC) and then a charity.

Alan has over 25 years of experience working in the private sector, much of which was in health. Some notable deliverables were:

1. The rollout of the concept of home delivery for prescription products related to individuals living with Phenylketonuria (PKU) in the UK and several European countries
2. The development of a digital 'Keto-Calculator' to support the management of paediatric epilepsy
3. The design of a patient management system to support the concept home delivery for prescription products in Australia

Alan is currently working on several social listening projects using both qualitative and quantitative processes. He can also design and deliver social listening in-house company workshops using platforms like NodeXl and Gephi or provide support for any structural equation modelling ventures.

If you want to embark on PhD related to any of these areas, please get in touch:

• Current Teaching
• Digital Strategy
• Digital Marketing

• Digital Strategy
• Digital Marketing