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Dr Mary Leung

Principal Lecturer

Dr Mary Leung is a Principal Lecturer in the Economics, Analytics and International Business subject group. She has extensive experience in teaching and leading courses at undergraduate and postgraduate level. She also supervises a number of PhD students in the international business area.

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Mary Leung

About

Dr Mary Leung is a Principal Lecturer in the Economics, Analytics and International Business subject group. She has extensive experience in teaching and leading courses at undergraduate and postgraduate level. She also supervises a number of PhD students in the international business area.

Dr Mary Leung is a Principal Lecturer in the Economics, Analytics and International Business subject group. She has extensive experience in teaching and leading courses at undergraduate and postgraduate level. She also supervises a number of PhD students in the international business area.

Dr Leung has more than 10 years of academic experience in teaching international business on undergraduate, postgraduate and professional courses, including Foundations of International Business; Managing of International Business; International Environments of Business and Research Methods. She has extensive understanding and experience in teaching international students, she has teaching experience in Hong Kong, India and China. Dr Leung was awarded an EU Lifelong Learning Programme for a teaching placement in Madrid, Spain. For many years Dr Leung has engaged in a number of course leaderships, designing and delivering high quality courses to home based students and overseas students through franchises and collaboration partners. She contributed her expertise in transnational education to a number of course approval and validation events. Before joining Leeds Beckett University Dr Leung had a teaching role at the University of Reading and the Open University (Hong Kong). She is now link tutor (formerly course leader) of MA International Trade and Finance delivered in China.

Dr. Leung has supervised a number of international PhD students in national identity and consumer behaviour, cross-culture business negotiation in China, financial performance and market servicing services strategy, innovation in developing countries, institutional quality and FDI location choice in least developed countries, national political relationship and corporate political strategy. She also supervised postgraduate dissertations in international business areas. Currently, Dr. Leung is researching in business educational management in transnational education, innovation and international business strategy in emerging markets.

Dr Leung obtained her PhD in International Business from the University of Leeds and a MSc degree in Fiscal Policy from the University of Bath. Besides her studies in the UK, Dr Leung also received education in Hong Kong. In addition, she holds the Postgraduate Certificate in Higher Education from Leeds Beckett University and she is also a Senior Fellow of the UK Higher Education Academy. Recently, she has completed Aurora, women-only programmes organised by the Leadership Foundation for Higher Education and actively engaged in Aurora events at Leeds Beckett University.

Research interests

Dr Leung's research interests include internationalisation of firms, corporate political strategy, international management, institutional environments, international strategy of SMEs and emerging markets.

Publications (6)

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Chapter

International Business Leadership

Featured 04 February 2025 Elgar Encyclopedia of Leadership Edward Elgar Publishing

International business strategic leaders guide multinational enterprises (MNEs) across diverse cultural, legal, and economic environments to achieve strategic outcomes. Effective leaders balance the collection and analysis of complex information, respond to external stakeholder demands, and promote responsible leadership. They leverage local knowledge, manage global talent, and foster innovation. This comprehensive approach ensures competitive advantage and sustainability in the global market. Challenges include balancing centralised decision-making and fostering trust and collaboration across cultures. Understanding and addressing these challenges are crucial for the success of MNEs.

Report

Overview of China's e-Commerce Market

Featured 26 April 2018 The Retail Institute, Leeds Beckett University Leeds, UK Retail Business Globalisation Annual Report - Current and Future Trends in Global Online Retail
Journal article
US Trade Deficit, a Reality Check : New Evidence Incorporating Asymmetric and Nonlinear Effects of Exchange Rate Dynamics
Featured 29 June 2020 The World Economy44(3):818-836 Wiley
AuthorsNasir M-A, Leung M

In the context of the debate on the global imbalances, this study investigates the determinants of US trade balance in a Non-linear ARDL framework which accounts for the asymmetric and nonlinear effects of real effective exchange rate dynamics. Drawing on the data from 1994Q1 to 2018Q1, our key empirical findings suggest significant evidence of short and long-run asymmetries in the relationship between the real effective exchange rate, US trade balance and its determinants. An asymmetric cumulative dynamic multiplier analysis shows evidence of an asymmetric J-curve. Furthermore, we find that the price stability, productivity, domestic savings and fiscal deficit/discipline are crucial for the US trade balance in the short to long term. Empirical findings of this study contribute to the contemporary debate on the US trade deficit and have profound policy implications for the competitiveness of the US economy and its external balance.

Journal article

Understanding the motives for SMEs entry choice of international entry mode

Featured 2012 Marketing Intelligence and Planning30(7):717-739 Emerald

Purpose – What drives small to medium-sized enterprises’ (SMEs’) internationalisation strategy remains a significant issue in international business research, despite the huge research efforts on this subject over the past three decades. The purpose of this paper is to investigate and compare the motives behind the equity modes of foreign market entry in Norway. Design/methodology/approach – Employing a cross sectional survey, a sample of 146 firms consisting of 42 international equity joint ventures (IJVs), 53 cross-border mergers & acquisitions (CBM&As) and 51 wholly owned subsidiaries (FWOS) from Norway was collected and analysed. Findings – It was found that whereas market development and power influence the choice of IJVs and CBM&As, the need to access resources and control resources appear to be the most important motives behind FWOS as an entry mode choice. Moreover, the regression results indicate that market development and power, technology development, location advantage and synergistic gains appear to have a significant bearing on different entry mode choice in Norway. Research limitations/implications – The paper examines the motivation for the choice of foreign entry mode from the point of view of senior managers in Norway. Future research should accommodate multiple perspectives simultaneously from the parent companies and subsidiaries in a single paper to significantly advance the field. Practical implications – The paper discovers that the motives behind the choice of cooperative modes of entry tend to be more linked with market development, technological development while FWOS are motivated by the need to control proprietary resources. The implication for the Norwegian government is that its financial incentives do not affect the mode choice of entry. Original/value – The paper finds that different motives and theories influence the choice of foreign market entry by SMEs in Norway and provides insights for senior managers on the factors taken into account in making choice decisions in Norway.

Conference Contribution

Women in SMEs: A Systematic Literature Review (2000-2021)

Featured 18 January 2023 Leeds Business School’ Staff Conference Leeds
AuthorsTopic M, Konstantopoulou A, Leung M, Vollum-Dix K, Carbery C, Ogbemudia J, Clayton T, Heron E, Reynolds M, Mahtab T
Report
Women in SMEs: A Systematic Literature Review (2000-2021)
Featured 15 December 2021 Leeds Beckett University Leeds
AuthorsTopic M, Konstantopoulou A, Leung M, Trem K, Carbery C, Ogbemudia J, Clayton T, Heron E, Reynolds M, Mahtab T

Research continually shows that women face barriers and exclusions, however, the existing research seems to be mainly concentrated on organisations generally or corporations. This report analyses available research on women and SMEs in a period from 2000-2021. The analysis focuses on research published in women and gender journals. Thematic analysis has been conducted on 106 identified articles divided into two decades, 2000-2009 and 2010-2021. Findings show that barriers is the main theme that runs through existing research with women reporting societal, cultural and institutional barriers, as well as lack of confidence, a different approach to working and/or running businesses, masculinities and the lack of training and skills. The existing research is largely international and these themes run through the whole corpus of analysed research showing a global issue of women in SMEs, particularly women entrepreneurs.

Current teaching

  • Teaching both MA/BA International Business and MBA
  • International Environments of Business
  • Managing of International Business
  • Foundations of International Business

Teaching Activities (6)

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Course taught

MA International Business

26 September 2005

Course developed

International Trade and Finance

01 October 2013

Leeds Beckett University

Course taught

BA International Business

03 September 2018

Research Award Supervision

Examining Self-Identity and National Identity Factors affecting Consumer’s Behaviour in UAE

01 September 2014

Lead supervisor

Research Award Supervision

Institutional Quality in LDC

09 February 2015

Lead supervisor

Research Award Supervision

Open Innovation in Small and Medium Enterprises (SME’s) and its impact on the growth in Sub-Saharan Africa.

19 October 2015

Lead supervisor

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Dr Mary Leung
3367