Gaynor Cross

Gaynor has over 15 years' marketing experience spanning the public, private and not-for-profit sectors and covering both on and off-line marketing techniques. Gaynor assists organisations with their marketing strategies to generate new business and utilise income streams. She has previously worked for the NHS and at Age UK, marketing their services and ranges of websites, using a variety of techniques. She works closely with the CIM (Chartered Institute of Marketing) as an examiner and has taught the CIM Introductory and Professional level qualifications. She has also taught a range of Management modules at Degree and Masters level. Gaynor is an assessor for City and Guilds and an Ofsted Inspector, and has previously taught at BPP University, University of Bradford, Leeds Trinity University as well as a range of private training providers.

Gaynor joined Leeds Business School in September 2022 and is the Module Leader for a selection of undergraduate, postgraduate and apprenticeship modules. She has contributed to a number of renowned marketing and digital marketing textbooks andrecently won a grant to carry out research into the effectiveness of advertising using eye-tracking technology.

Gaynor is a Chartered Assessor, Chartered Manager and a Chartered Marketer. She was awarded Senior Fellowship of the Higher Education Academy in January 2025.

Gaynor also oversees the provision and quality of education at our partner university (NEU) in Hanoi, Vietnam as part of her Course Leader role.