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Jon Baugh

Senior Lecturer

Jon is a lecturer in Graphic Design specialising in 3D motion design, he currently teaches on year 2 of the BA(hons) In graphic design. His current research explores notions of narrative and melancholy in 3D digital environments.

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About

Jon is a lecturer in Graphic Design specialising in 3D motion design, he currently teaches on year 2 of the BA(hons) In graphic design. His current research explores notions of narrative and melancholy in 3D digital environments.

Jon is a lecturer in Graphic Design specialising in 3D motion design, he currently teaches on year 2 of the BA(hons) In graphic design. His current research explores notions of narrative and melancholy in 3D digital environments.

Jon's commercial knowledge and experience has been gained through freelance work in motion graphics and animation; projects include 3D graphics/illustration for product branding, design visualisation for product developers, scientific illustration and animation predominantly for online content.

The other area he works in is creating scientific animation illustration for educational purposes this is in conjunction with the Science Photo Library. The projects involve developing animations to explain and teach the necessary concepts within science whether this be hydrogen bonding in helical proteins to the synthesis of alcohol from yeast. In generating this work he utilises information graphics, 3D animation, dynamics and particle simulation, texturing and lighting.

Research interests

During his MA in Digital Arts, the practice based research Jon undertook explored the conceptual and practical use of 3D digital software as a medium to construct digital artefacts and installation. Through researching notions within historical immersive spaces combined with digital technologies, he developed a series of immersive digital installations encompassing a physical space.

Current research:

World building: How can creating hybrids of environment design, narrative, and digital art create new perspectives/re-imaginings on how we understand, interpret and access contemporary digital art works within the Virtual/3D environment.

Solo exhibitions

  • 2011 - Selected Digital Works 06-10, BrassAgency, Leeds
  • 2007 - Kinetic. Escultura Digital Ciberntica, LA SALA NARANJA, Valencia Spain

Group exhibitions

  • 2011 - Towards an Infinite Background, 6th Carnival Of E-Creativity, Sattal Estate, Bhimal. India
  • 2008 - Digital Art Festival, New Delhi, India
  • 2008 - Digital Media Event, University Of Valencia, Valencia, Spain
  • 2007 - 12th International Media Art Biennale WRO 07, WRO Center, Wroclaw, Poland 2007 - 4th Fair of Culture, University of Zagreb, Zagreb, Croatia.
  • 2007 - Alter Arte, Festival de Arte Emergente, Instituto De La Juventud, Region De Murica, Spain
  • 2007 - Mechanical Machine, The Shire Hall Gallery, Staffordshire
  • 2007 - The Media Art Friesland Festival, The Netherlands
  • 2006 - Blink, Gasworks Gallery, London
  • 2006 - Sigma Draconis Part 2, The Bigger Picture, The big screen, Cornerhouse/BBC Manchester
  • 2006 - Sirius Delta 2006, Blink/ The Bigger Picture Cornerhouse/BBC, The Big Screen Manchester

Publications (3)

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Film, Digital or Visual Media

Using 3D modeling and Animation to visualise the potential of synthetic environments for an agricultural facility based on future scenarios environmental changes due to climate change.

Featured 01 June 2023 Publisher
AuthorsAuthors: Baugh J, Editors: Baugh J

This research explores how 3D environment design can be employed as a strategic tool to visualise and prototype future agricultural facilities in response to climate change. As global environmental conditions become increasingly unpredictable marked by shifts in temperature, precipitation, and ecological patterns there is a growing need for innovative planning methods that can anticipate and adapt to these changes. The study focuses on the development of synthetic environments digitally constructed, immersive 3D spaces that simulate various future climate scenarios and their impact on agricultural infrastructure. By integrating climate data projections and environmental modelling into the 3D design process, the research creates visual narratives that help stakeholders better understand the spatial, architectural, and ecological implications of climate-adaptive farming. Through iterative design and visualisation, the project examines how agricultural facilities could be reimagined to remain productive, sustainable, and resilient. It also evaluates the communicative power of 3D environments in decision-making processes, particularly for non-specialist audiences such as policymakers, local communities, and investors. The findings demonstrate that 3D synthetic environments offer a powerful medium not only for speculative design and planning but also for fostering dialogue around climate resilience in agriculture. This research contributes to the fields of environmental design, climate adaptation, and sustainable development, highlighting the role of visualisation technologies in addressing complex global challenges.

Film, Digital or Visual Media

Baugh, Jon (2021) Using particle simulation software to visualise the efficiency of catalysts hydrogen reformation.[Animation]

Featured 01 October 2021 Jon Baugh.co.uk Publisher

Using particle simulation software to visualise the efficiency of catalysts [Animation] commissioned by Magma Group for use in commercial settings.

Film, Digital or Visual Media

Using particle & fluid simulation software to visualise the efficiency of particle filtration in filter design within hydroprocessing

Featured 10 June 2024 Jon Baugh.co.uk Publisher

Current teaching

  • BA (Hons) Graphic Design

Teaching Activities (1)

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Course taught

BA(hons) Graphic Design

22 May 2022