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Lori Hoy

Research Assistant

Dr Lori Hoy is a Research Assistant at Leeds Beckett University currently working on the Responsible Recreation on National Nature Reserves (NNR) project. Her research explores how dogs impact leisure, hospitality, and tourism, with a focus on how the human-dog bond shapes leisure behaviour and industry practice.

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About

Dr Lori Hoy is a Research Assistant at Leeds Beckett University currently working on the Responsible Recreation on National Nature Reserves (NNR) project. Her research explores how dogs impact leisure, hospitality, and tourism, with a focus on how the human-dog bond shapes leisure behaviour and industry practice.

Dr Lori Hoy is a Research Assistant in the Carnegie School of Sport at Leeds Beckett University. Her research examines how the human-dog bond shapes behaviour, decision-making, and wellbeing across hospitality, tourism, and leisure contexts.

Lori's work includes exploring the 'pawprint economy' –  the growing influence of companion animals on consumption, travel, and everyday life. Through her PhD in Hospitality and Tourism Management (University of Surrey, 2024), she explored how human-dog relationships shape leisure and travel decisions and experiences, contributing to consumer behaviour theory, services marketing, and human-animal studies.

She is currently supporting a Natural England-commissioned project on responsible recreation on National Nature Reserves, where her work focuses on dog walking behaviours and the design of context-appropriate interventions that balance biodiversity protection and visitor access ensuring wellbeing for dogs, humans, and the environment.

More broadly, her work considers how the presence of dogs shapes social norms, space use, and community participation – questions with growing relevance across leisure, public health, land management, and planning.

Degrees

  • PhD
    University of Surrey, Guildford, United Kingdom | April 2020 - March 2024

  • MSc
    University of Surrey, Guildford, United Kingdom

  • MBA
    University of Miami, Coral Gables, United States

  • BBA
    University of Iowa, Iowa City, United States

Publications (5)

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Journal article

Outdoor leisure with dogs: an empirical evaluation of visiting shared outdoor leisure spaces in the UK

Featured 03 July 2025 Leisure/Loisir49(3):485-500 Informa UK Limited
AuthorsHoy LS, Stangl B, Morgan N

This study examined visits to shared outdoor leisure spaces (SOLS) with dogs, such as parks, woodlands, and beaches in the UK. Based on past qualitative and descriptive data, hypotheses and a conceptual model were developed. An online survey of dog guardians (n = 602) was analyzed using partial least square structural equation modeling (PLS-SEM) to test the impacts of human intrinsic motivation; dog well-being; the community benefit; and social bonding on the components of leisure involvement (attraction, centrality, and self-expression), and subsequently intention and visiting behavior in relation to SOLS. The results showed that human intrinsic motivation and community benefit had a positive impact on all aspects of leisure involvement, while dog well-being only affected attraction, and social bonding impacted centrality and self-expression. These findings contribute to a better understanding of dog guardians’ behavior of visiting SOLS in the UK, providing insights for stakeholders responsible for designing, managing, and promoting these spaces.

Journal article

Leisure with dogs in the UK: the importance of shared outdoor leisure spaces highlighted by the COVID-19 pandemic

Featured 03 July 2025 Leisure/Loisir49(3):461-483 Informa UK Limited
AuthorsHoy LS, Stangl B, Morgan N

Shared outdoor leisure spaces (SOLS) such as parks, recreation grounds, woodlands, public footpaths, and beaches provide mental, physical, and social well-being benefits for multiple users including many people with their dogs. This study explores the importance of SOLS for dog guardians, which was highlighted during the UK’s first COVID-19 restrictions. Semi-structured interviews were conducted with dog guardians (n = 34). Thematic analysis was used to analyse the transcripts. Five themes were generated: one related to the impact of COVID-19 restrictions; two related to the motivators to visit, namely human intrinsic motivation and dog well-being benefits; and two related to the importance of SOLS as valuable community amenities and as places that provide opportunities for social interaction. Overall, results found that these spaces are very important to the daily lives of dog guardians and highly valued leisure spaces. These findings provide insights for stakeholders engaged in designing, managing, preserving, and promoting these spaces.

Journal article

The social behavior of traveling with dogs: Drivers, behavioral tendencies, and experiences

Featured April 2025 Journal of Vacation Marketing31(2):366-385 SAGE Publications
AuthorsHoy LS, Stangl B, Morgan N

Increases in dog guardianship and the demand for dog-friendly travel services present an opportunity for tourism providers, but this market can still be undervalued or taken for granted. A better understanding of the social behavior and experiences of traveling with dogs is required to discern what impacts guardians’ behavioral tendencies to travel with their dogs. Built on past literature and the reflective-impulsive model (RIM) of social behavior, a conceptual model was developed based on four social representations/perceptions (human–dog symbiotic relationship, dog well-being beliefs, information acquisition, and perceived risks) that influence guardians’ motivational orientation (intrinsic motivation) and behavioral tendencies (intention and behavioral schema) to travel with their dogs. A mixed methods design, with an online survey ( N  = 611) to test the model using partial least squares structural equation modeling (PLS-SEM) and semi-structured interviews ( N  = 34), was used to develop a better understanding of the social representations and experiences of guardians traveling with their dogs. Results from the quantitative analysis show that dog well-being beliefs had the strongest positive impact, while both dog well-being beliefs and information acquisition impacted motivation and behavioral tendencies. Perceived risks had a negative effect only on behavioral schema, while the human–dog symbiotic relationship required intrinsic motivation to drive behavioral patterns. Qualitative findings highlight the lived experiences of those traveling with their dogs, emphasizing that human and dog well-being and enjoyment are important to guardians, while issues persist with guardians finding adequate dog-friendly travel information and concerns regarding risks remain. Theoretical and managerial implications are provided.

Journal article

Dog-Friendly Accommodation: Specialty OTAs and Decision-Making

Featured 04 July 2025 Journal of Quality Assurance in Hospitality & Tourism26(4):784-812 Informa UK Limited
AuthorsHoy LS, Stangl B, Morgan N

This study utilizes Cognitive-Experiential Self-Theory (CEST) to examine the underserved, but flourishing, market of travelers seeking dog-friendly accommodation. Extant hospitality research has not examined the evaluation/judgment of using specialty OTAs as an information source. CEST allows for an investigation of how experiential and analytic processing of emotion-driven and logic-driven dispositions impact affective and cognitive responses, resulting in the consumer behavioral tendency to use a specialty OTA. Results based on 697 questionnaires from people who had previously traveled with their dogs show that human well-being beliefs impact peoples’ attitude (affective response) and intention to use the specialty OTA. Interestingly expertise has no impact on attitude or usage intention. Further, institutional trust and risk attitude impact the perceived usefulness (cognitive response) and usage intention. A novel, empirically tested model to predict the specialty OTA usage of those wishing to book dog-friendly leisure accommodation is presented. Managerial implications are provided.

Journal article

Dog Guardians’ Subjective Well-Being During Times of Stress and Crisis: A Diary Study of Affect During COVID-19

Featured 2023 People and Animals: The International Journal of Research and Practice International Association of Human-Animal Interaction Organisations