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Mahfuzur Rahman

Part-Time Lecturer

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Publications (3)

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Conference Proceeding (with ISSN)

Barriers of internationalization for Bangladeshi SME

Featured 12 April 2013 Ascent International Conference Accounting and Business Management Technology Park, Malaysia Malaysia Ascent International Conference
AuthorsRahman M, Lodorfos G, Uddin M
Conference Proceeding (with ISSN)

Perceived service quality in health service employing virtual channels

Featured 07 July 2011 The Academy of Marketing Conference 2011 Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever Patterson A, Oakes S Liverpool, UK Academy of Marketing
AuthorsAuthors: Akter S, D’Ambra J, Roy P, Rahman M, Editors: Patterson A, Oakes S
Journal article

Serving the poor by marketing information: developing a sustainable village phone model in Bangladesh

Featured 30 March 2010 Int. J. Economics and Business Research2(3/4):288-309 Inderscience Publishers
AuthorsAkter S, Rajasekera J, Rahman M

Wireless technologies have created an unprecedented opportunity for rural customers in the developing world to solve their communication and information problems in an instantaneous, interactive and customised way. The framework of the study focuses on existing mobile village phone model in Bangladesh and suggests ways to make it sustainable through mobile information services marketing. The study has treated ‘village phone’ as a cost effective and interactive channel through which various information services can be marketed to serve customers in the rural settings.