Perceived service quality in health service employing virtual channels
07 July 2011 The Academy of Marketing Conference 2011 Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever Patterson A, Oakes S Liverpool, UK Academy of Marketing
Authors: Akter S, D’Ambra J, Roy P, Rahman M, Editors: Patterson A, Oakes S
Journal article
Serving the poor by marketing information:
developing a sustainable village phone model
in Bangladesh
30 March 2010 Int. J. Economics and Business Research2(3/4):288-309 Inderscience Publishers
Wireless technologies have created an unprecedented opportunity
for rural customers in the developing world to solve their communication and
information problems in an instantaneous, interactive and customised way.
The framework of the study focuses on existing mobile village phone model
in Bangladesh and suggests ways to make it sustainable through mobile
information services marketing. The study has treated ‘village phone’ as a cost
effective and interactive channel through which various information services
can be marketed to serve customers in the rural settings.
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