Leeds Beckett University - City Campus,
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Leeds Business School
Publications (3)
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Serving the poor by marketing information: developing a sustainable village phone model in Bangladesh
30 March 2010
Int. J. Economics and Business Research2(3/4):288-309 Inderscience Publishers
Akter S, Rajasekera J, Rahman MWireless technologies have created an unprecedented opportunity for rural customers in the developing world to solve their communication and information problems in an instantaneous, interactive and customised way. The framework of the study focuses on existing mobile village phone model in Bangladesh and suggests ways to make it sustainable through mobile information services marketing. The study has treated ‘village phone’ as a cost effective and interactive channel through which various information services can be marketed to serve customers in the rural settings.
Perceived service quality in health service employing virtual channels
07 July 2011
The Academy of Marketing Conference 2011 Proceedings of the Academy of Marketing Conference 2011: Marketing Field Forever Patterson A, Oakes S Liverpool, UK Academy of Marketing
Authors: Akter S, D’Ambra J, Roy P, Rahman M, Editors: Patterson A, Oakes SBarriers of internationalization for Bangladeshi SME
12 April 2013
Ascent International Conference Accounting and Business Management Technology Park, Malaysia Malaysia Ascent International Conference
Rahman M, Lodorfos G, Uddin M
