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0000-0001-7649-800X

Patricia Coll

Senior Lecturer

Carnegie School of Sport

Trish Coll is a Senior Lecturer within the School of Events, Tourism and Hospitality Management. Her current research interests include exploring retailing development and research frameworks within the heritage sector; regional branding strategies and University partnerships.

0000-0001-7649-800X

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About

Trish Coll MSc is a Senior Lecturer within the School of Events, Tourism and Hospitality. Current research interests include exploring digital storytelling narratives and frameworks within the tourism sector in relation to engaging with audiences and fostering responsible tourtism behaviour.

Degrees

MSc Tourism and Hospitality Education
University of Surrey, Guildford, Guildford, United Kingdom

Research interests

Current part-time PhD student investigating how storytelling enables and empowers environmental ‘mindfulness’ in the co-construction of lived touristic stories, used for advocacy.

PhD title - The co-construction of narrative: understanding the responsible tourist's contribution to storytelling.

Publications (1)

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Chapter

Marketing the Region

2009 Managing Regional Tourism A Case Study of Yorkshire, England Great Northern

Coll P

These characteristics are far from unique. In providing a detailed analysis of Yorkshire, the insights contained in this book will resonate with those seeking to understand regional tourism management more generally.