Paul Marsden

Paul’s research interests focus on the future of work in the creative industries, with particular attention to how higher education can respond to shifts in technology, audience behaviour, and professional practice. He is the author of Entrepreneurial Journalism (Routledge, 2017), a book exploring the skills, strategies, and mindsets required for journalists to thrive in a rapidly changing media landscape.

The work examines emerging business models, digital innovation, and the practical application of entrepreneurial thinking to journalism practice and education, offering insights for both aspiring and established media professionals

In addition Paul has published research outputs, presented at academic conferences, and engaged in knowledge exchange activities with industry and community stakeholders. His work explores the intersection of journalism education, digital innovation, and employability, examining how curricula can equip graduates with the adaptive, interdisciplinary skillsets needed for success in a technology-driven economy. This includes investigating the integration of emerging tools such as artificial intelligence, data-driven storytelling, and multimedia production into both teaching practice and professional workflows.

Paul has a professional background in journalism, encompassing print and digital media. As a reporter he covered major news and sports stories, from high-profile murder trials and sea rescues to national events such as Wembley finals and the Blackpool Lights switch-on. His work has included producing multi-platform content, breaking business exclusives, leading community campaigns, and securing notable interviews while building strong contacts.

While in education he has a strong track record of collaboration with industry partners, developing projects that connect students directly with professional practice. These include live broadcast productions, collaborative investigations, and community-focused media initiatives. Paul regularly engages in knowledge exchange, working with organisations in the creative industries to share insights on media innovation, audience engagement, and the future skills needs of the sector.

In addition to his journalism practice, Paul has contributed to professional development and training for practitioners, delivered guest lectures, and participated in expert panels and conferences. He remains committed to maintaining strong industry links, ensuring that his teaching and research are informed by the latest developments in the field.

Paul's engagement activities have included being a speaker at sector-focused events, such as Association of Journalism Education (AJE) events and presenting his research at the Leeds Digital Festival. He has also presented at HEA discussing teaching practice such as co-creation and actively developing communities of learners. Prior to his current role, Paul was an Associate Professor in Learning & Teaching, specialising in Journalism at Leeds Trinity University, where he held a leadership role in the Journalism department.

During this time, the department achieved the Number 1 rankings in the Guardian University League Tables in 2025 and 100% graduate progression into highly skilled work or further study. He has also been an external examiner for Lincoln, Plymouth, and Coventry universities.