Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Driving Knowledge Exchange
Dr. Alex Bond’s research and knowledge-sharing initiatives are shaping the future of football leadership, bridging the gap between academic insight and industry practice. His work helps industry professionals stay ahead of emerging challenges while also providing students at the Carnegie School of Sport with real-world insights that enhance their career prospects.
Alex highlights how structured learning pathways, such as the new Executive Master’s in Sport Leadership, provide a deep understanding of the complexities and nuances of executive leadership. By embedding industry knowledge into academic programs, students and professionals alike can develop strategic thinking, decision-making, and leadership capabilities essential for success in the field.
His commitment to knowledge exchange extends through his work with the Association of Sporting Directors (ASD), where he facilitates connections between experienced and aspiring football leaders and leading academics. These engagements allow professionals at all levels to access cutting-edge insights into both the technical and strategic aspects of football leadership, ensuring continuous professional development (CPD).
Covering critical topics such as defining success, delivering strategy, leading through crisis, and succession planning, Dr. Bond underscores the significance of such initiatives, stating: “Strategic thinking, decision-making, and leadership capacity are essential for football executives, yet opportunities for structured CPD in the industry remain limited. Sharing knowledge and experiences is crucial to driving the profession forward.”
Through these efforts, Alex Bond ensures that knowledge transfer not only enhances professional development but also strengthens pathways for future research, and preparing the next generation of sports leaders.
Keen to explore a career in the business of sport? We'll give you a strong grounding in concepts such as sponsorship, strategy, management principles, events and understanding the consumer. And you'll have the opportunity to secure internships, and volunteer at major sporting events.
Dr Alexander Bond
Alexander Bond is a Senior Lecturer in Sport Management and leads the MSc Sport Business Management. He also leads the Management and Governance Theme for the Research Centre of Social Justice in Sport and Society.
