Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
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Undergraduate BA (Hons)
Available in clearingSport Marketing
Turn your passion for sport into a career. Learn how to build brands, engage fans, and create unforgettable sporting experiences on our sport marketing degree.
Course overview
-
N564 -
L27 -
Headingley Campus Beckett Park -
Full-Time -
3 Years -
21 Sep 2026
Sport is a global, fast-moving industry where brands, clubs, and organisations compete for attention, loyalty, and commercial success.
On this BA Sport Marketing degree, you'll explore how sport is marketed in a disruptive digital world – from fan engagement and sponsorship to media, branding, and data-driven campaigns. You'll study both the marketing of sport and the use of sport in wider commercial marketing, developing a clear understanding of how the industry operates.
Through practical projects, live briefs, and industry-informed learning, you'll build skills in content creation, digital marketing, consumer insight, and campaign development. You'll also learn to use industry tools and platforms to analyse audiences, measure engagement, and understand what drives fan behaviour.
As part of this sport marketing course, you'll:
- Explore branding, sponsorship, broadcasting, and the commercial side of sport
- Study emerging trends, including AI, esports, sustainability, and diversity in sport
- Learn to analyse data and consumer insights to make informed marketing decisions and optimise future campaigns
- Begin working like a marketing professional by tackling authentic industry briefs, pitches, and collaborative projects
- Build transferable skills in communication, commercial awareness, negotiation, and problem-solving
By graduation, you'll be ready to create powerful campaigns, engage audiences, build brands, and drive growth across the global sport industry and beyond.
Learn through real industry practice
BA Sport Marketing uses experiential learning to boost your understanding of marketing theory, including live briefs, consultancy-style projects, simulations, and industry challenges. You'll work individually and in teams to develop real marketing solutions for sport-related organisations.
Get ahead of the game
Start building an impressive CV through volunteering, work-related learning, and an optional placement year. Previous students have volunteered to support major events, including the Olympic Games, Paralympic Games, and Commonwealth Games. We also have opportunities available through our Carnegie School of Sport mobility trips to countries such as India*.
Our students have completed placement years with organisations like Leeds United Foundation, Huddersfield Town AFC, Barnsley FC, Sky Betting & Gaming, the Rugby Football Union (RFU), Run for All, Hatch, and Leeds Rhinos Netball.
Explore the digital side of sport
Modern sport marketing is shaped by technology, data, and fan behaviour. You'll explore the latest emerging trends, including digital fan engagement, social media strategy, content creation, esports, and how to utilise data to evaluate marketing impact and return on investment (ROI).
Build real marketing and content skills
Develop hands-on experience using industry tools and platforms such as social media management tools, analytics software, and digital marketing systems. You'll also gain experience producing a range of marketing content, including videos, podcasts, blogs, and social media campaigns, developing your creative and strategic marketing skills.
Study a course designed with sport marketing experts
Sport marketing at Leeds Beckett is informed by industry professionals working at organisations including Hatch, The Onlii, Wetherby Racecourse, and Virtual Sport Group.
International recognition
We've been ranked in the top 100 institutions in the world for Sports-Related Subjects in QS' World University Rankings by Subject. QS are an international higher education benchmarking agency.
*Carnegie School of Sport mobility trips can vary and are subject to availability
Why study the BA Sport Marketing course at Leeds Beckett University?
- 100% of students on BA (Hons) Sport Marketing were positive about the chances to explore ideas and concepts in depth
- 91.7% of graduates in work or further study 15 months after graduation**
- Develop hands-on digital marketing, content creation, and campaign planning skills using industry tools, platforms, and emerging technologies
- Benefit from our strong links with leading sport organisations, including Leeds United FC, Leeds Rhinos, Hatch PR, Virtual Sport Group, and Sky Sports
- Gain practical experience through live projects, major sporting events, and an optional placement year
*National Student Survey 2026
**Percentage of respondents from this course, HESA Graduate Outcomes 23-24
Explore videos and blogs
BA (Hons) Sport Marketing | Student profile Michael Martin, BA (Hons) Sport Marketing student, tells us about his experience on the course and what he loves the most about being a Leeds Beckett student.
Sport management students at Wetherby Racecourse Our BA (Hons) Sport Business Management and BA (Hons) Sport Marketing students experienced live sport in action at Wetherby Racecourse, exploring everything from event operations to fan engagement.
100%
of students on BA (Hons) Sport Marketing were positive about the chances to explore ideas and concepts in depth
BA (Hons) Sport Marketing | Hear from our academics Kacy Mackreth, Course Director for Sport Marketing gives an introduction of the course and what students can expect to learn on the degree.
Why Leeds for Sport? Discover what the city of Leeds has to offer and why it’s a great choice for students studying sport.
Carnegie School of Sport Sport students from Leeds Beckett University share their experiences of making friends in their first year, studying in a £45 million state-of-the-art building, and learning alongside athletes, coaches, and industry professionals.
Carnegie School of Sport Heritage We have a long history in sports education stretching back to 1933 and the prestigious Carnegie College of Physical Training. Today, alumni of this college and its successor institutions are leaders in national and international sport.
Everything you need to know
Discover all there is to know about the course, from entry requirements and fees to exploring the school you’ll be joining - we’ve got it covered.
Entry requirements
88
points required
If you’re unsure how to work out your UCAS points we have a UCAS Tariff Calculator which will do it for you. All you need to do is enter your qualifications and let the UCAS Tariff Calculator do the maths.
We have welcomed students from over 140 countries to study at Leeds Beckett University. If you are interested in studying with us you can find all the information you need about entry requirements and how to apply on our country specific pages.
Entry requirements
88
points required
48 from two A Levels or equivalent, excluding General Studies.
IELTS
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
DBS Check
An enhanced criminal history (DBS) check maybe required for certain modules which involve working with children and/or vulnerable others. The DBS in the UK is currently not able to conduct overseas criminal record checks, therefore international applicants, those without British Citizenship and British Citizens with a significant period of overseas residency will therefore require a criminal records check or certificate of good conduct from their home/overseas country before undertaking work with children and/or vulnerable others.
Mature Applicants
Our university welcomes applications from mature applicants who demonstrate academic potential. All students will be considered through the contextual admissions policy described above. If you do not meet the requirements through the contextual admissions policy, we may still be able to make you an offer if you have recent relevant work experience through our 'Recognition of Prior Learning' policy. Please ensure that you list both your qualifications and any relevant work experience in your application so that we can consider you under both schemes where applicable. All applicants should meet our standard entry requirements of GCSE grade 4 in English language and, where specified, Maths. Alternative qualifications such as functional skills are accepted in lieu of GCSEs for most courses.We have welcomed students from over 140 countries to study at Leeds Beckett University. If you are interested in studying with us you can find all the information you need about entry requirements and how to apply on our country specific pages.
IELTS
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
DBS Check
An enhanced criminal history (DBS) check maybe required for certain modules which involve working with children and/or vulnerable others. The DBS in the UK is currently not able to conduct overseas criminal record checks, therefore international applicants, those without British Citizenship and British Citizens with a significant period of overseas residency will therefore require a criminal records check or certificate of good conduct from their home/overseas country before undertaking work with children and/or vulnerable others.
Additional entry requirements:
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.
Modules, teaching and learning
Gain insight into the unique aspects of the Sport Marketing discipline, the marketing of sport and marketing through sport in a changing global environment. You will understand how to navigate the Sport Marketing environment, traditional vs. Sport Marketing principles, consumer behaviour, marketing research, sport product offer, marketing mix, strategic and marketing planning, integrated marketing communications, sponsorship, branding, relationship marketing and digital marketing.
The tabs below detail what and how you will study in each year of your course. The balance of assessments and overall workload will be informed by your core modules and the option modules you choose to study – the information provided is an indication of what you can expect and may be subject to change. The option modules listed are also an indication of what will be available to you. Their availability is subject to demand and you will be advised which option modules you can choose at the beginning of each year of study.
What you'll learn
Explore the latest trends and challenges facing the sport business industry. You'll examine how these issues affect various aspects of sport business management. During your study, you'll learn about different stakeholders involved in the sport industry and how they influence the decision-making process. You'll critique case studies from various sport organisations, both domestic and international, to understand how these issues manifest themselves in practice and how they can be addressed. By the end of the module, you'll have developed an understanding of the complex and dynamic nature of the sport business industry. In addition, you’ll be able to evaluate and propose solutions to existing contemporary issues.
Sport is one of society's major economic activities and knowledge of the role marketing plays in the sport business landscape has emerged as a valuable asset. On this module you will develop an understanding of the unique nature and application of sport marketing principles and processes to the sports industry, as it becomes ever an integral element in the landscape of sport business.
This module provides an introduction to personal, professional and academic skill development. It focuses on developing core skills for a career in sport business management or sport marketing, such as creativity, enterprise, teamwork, communication, research and leadership. You'll also begin the process of career planning.
Gain a comprehensive understanding of the transformative role of new and emerging digital technologies in sport marketing. Through this module, you'll learn how these technologies are used to both create and sustain competitive advantage for sport organisations and enhance the sport consumer experience. You'll be equipped with the foundational knowledge of data analytics and the role of big data in sport marketing decision-making processes. Additionally, you'll learn how to analyse and interpret data to make informed decisions that lead to improved consumer experience. The module will help you to recognise the processes of creativity in the innovation cycle for delivering unique value to sport consumers. You'll learn how innovation is essential for developing new and unique products and services that meet the evolving needs and demands of sport consumers. Furthermore, you'll develop your communication skills as you communicate information on innovative products and services in the sports industry through different graphical and visual representations.
Gain a comprehensive understanding of the foundational communication theories and their application in the sports media and marketing industry. You'll learn about the national and global contexts of both traditional and digitally transformed sports media ecology. This will include the latest trends, technologies, and practices used in the industry. You'll evaluate past and current contexts related to social issues such as racism, sexism, genderism, and ableism in local, national, and global sports media ecology. Additionally, you'll learn how these issues impact the sports industry and how media can be used as a tool to address them. This module will also develop your communication skills. You'll have the opportunity to communicate your knowledge on the past, current, and future of sports media ecology through different traditional and digital content formats. By the end of this module, you'll be able to create engaging and impactful content that effectively communicates your knowledge of the sports media industry.
Understand the impact of consumer attitudes and behaviour in differentiating, diversifying and competing in the crowded sport marketplace. You will have the opportunity to study sport consumers in a variety of global contexts and you will be introduced to the challenges sport marketers face when examining the sociological, psychological and situational factors that impact the sport consumer decision making process from an 'active' and 'passive' participant. You will look at diverse customer segments and the role of relationship management to ensure sport organisations can attract, engage and build loyalty to impact future consumption.
What you'll learn
Sport fans and consumers are increasingly surrounded by media and marketing-related messages. This comes as a result of the digital and technological advancements transforming the way in which we interact with each other and sport organisations. This also creates marketing opportunities and challenges for organisations when trying to attract, engage, persuade, and influence consumption related outcomes. This module will enable you to gain an in-depth understanding of the marketing communications mix from both a theoretical and practical perspective. You'll explore how different forms of communications work together for a synergistic effect. You'll also be able to apply integrated marketing communications principles to evaluate and develop sport marketing campaigns.
Understand the changing sport broadcast landscape and critically analyse the dilemmas of rights holders, the use of multi-digital and social media, as well as strategies to engage consumers. You will also consider the power and influence of sponsors, the issue of ambush marketing and major sport events, and the importance of brand management, analytics and tracking exposure and engagement across various platforms.
Build on your research and study skills acquired in year one. You'll become a consumer of research which will help prepare you for other second-year modules and your Final Year Project. By the end of the module, you'll be able to search for and apply relevant literature and theory, choose research designs to address research enquiries, analyse and interpret empirical data, and present research findings. You'll achieve this by participating in practical sessions that apply theory in practice.
Gain a critical insight into the growth and development of sport sponsorship in a global and local context. You will acquire knowledge into the sponsorship management processes from a rights owner and sponsors perspective in order to understand the relationship and relevance to strategic decision-making.
Option modules may include
Develop your understanding of relevant social science perspectives applied to contemporary soccer. You'll learn to relate these critical approaches to important contemporary issues within the sport.
Develop the applied knowledge of how economic principles apply to the sport industry through analysis of current contemporary issues such as athletes' salaries, valuating professional athletes and impacts of mega events.
Study the key concepts supporting sports events. This module will provide essential knowledge relating to the dynamic planning processes involved. You'll study the manager’s role in the organisation and delivery of successful events. You'll also engage in experiential learning where you'll work with external partners to deliver industry insight. You'll achieve this as you undertake a portfolio of experiences at sports events.
This module will enhance your knowledge and skills, support the development of your professional profile, and create solid foundations for you to work towards achieving your career aspirations. It will enable you to enhance your employability through the development of context-specific and transferable skills. You'll be supported to audit, select, engage in, and complete work-based learning activities to help boost your career prospects.
What you'll learn
Develop a critical understanding and awareness of contemporary sport branding issues and practices. You will study the role of brands, the concept of brand equity and the advantages of creating strong brands in sport, and you will explore the range of alternative branding strategies available to the sport's marketer, and the different approaches to measuring brand effectiveness.
Build a comprehensive understanding of the digital analytics and metrics used to monitor and evaluate the effectiveness of digital sports marketing activities across various platforms. This will include web, mobile, and social media. You'll enhance your critical thinking and problem-solving skills as you analyse performance metrics and understand how they’re used to offer solutions to sport marketing problems. In addition, you'll acquire the skills to critically analyse the use of emergent digital technologies in sports marketing. You'll use this knowledge to apply the insights they generate to optimise marketing activities.
Develop your sport marketing skills and competencies through a 'real life' marketing simulation. You'll build on the knowledge and skills acquired in previous modules to produce a culturally appropriate, professional, and ethical strategic marketing plan. Your plan will provide integrated marketing solutions that address the micro and macro environmental factors for sport organisations, partners, and agencies.
Undertake an extended and largely independent piece of work that demonstrates research skills, critical thinking, and an awareness of ethical methodological approaches to study. You'll be provided with a choice of project types that reflect the key knowledge, skills and attributes of graduate careers associated with your course. This could be in the form of a traditional dissertation, consultancy project or business or marketing plan. This module will help you to generate new knowledge that has practical value and will prepare you for a career in your desired field.
Option modules may include
Examine contemporary issues in sport governance across a variety of sport business contexts. Your studies will take a multidisciplinary approach, drawing on policy, law, sociology and relevant research, beginning with theories and models of governance. You will look at good governance in a range of business contexts and at regulatory oversight of governance in sport business, using appropriate cases or examples of good governance and failures as learning tools. You will critically examine areas such as corruption in sport, whistleblowing, international anti-doping governance.
Gain an in-depth understanding of how sport has become a global phenomenon. You'll draw upon your existing knowledge and skills to unpick the historical, geopolitical, economic, technological, media, and ideological drivers to sport globalisation. You'll learn how to make informed decisions when developing global strategies within sport business. You'll also begin to understand the response of global organisations to the features and influences of the sports business environment.
Enterprise and the development of new SME’s is a vital engine of sport business and economic growth. It is also a growing aspiration amongst students to launch business start-ups. This module will equip you with a greater understanding of the application of enterprise skills to increasing income. You'll develop knowledge of the process, circumstances, considerations and barriers to enterprise planning and development within sport.
This module will give you a broad understanding of the legal principles which arise in contemporary sport business. You'll be introduced to the relationship between sport and the law and get an overview of sports regulation and jurisprudence and its impact on sports delivery. The module will also introduce you to the judiciary systems in England and Wales and the role of European and international sport law. Ultimately, you'll draw together your knowledge gained from previous modules to gain an understanding of the role of law and case law in the sports environment.
Develop an awareness of the concepts, theory, policy and practice associated with Sport for Development (SfD). You'll draw upon various concepts and theories - such as hegemony, post-colonial, change and action, leadership, project and programme management - to illuminate the complex power and processes inherent in the practices of SfD. During the module, we'll critique the contribution of sport towards peace-building efforts at grassroots and nation-state level. Using UK examples and international case studies, you'll also apply theory to practice and evaluate radical approaches to solutions and outcomes.
This course offers the opportunity to take a ‘placement’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree and will extend the length of your course by an additional year.
Students who choose the placement route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.
Fees and funding
£9,790
UK
The annual tuition fee for students entering in the 2026/27 academic year is anticipated to be £9790 (the maximum annual tuition fee cap announced by the UK Government, which is subject to parliamentary approval).
For each subsequent year of study, the University may charge up to the maximum annual tuition fee cap set by the UK Government, which may increase in line with any uplift determined by the UK Government by law or government policy (such increases are expected to be linked to inflation).
Placement Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee, which is yet to be confirmed.
£16,840
International 2026
The tuition fee for the year for students entering in 2026/27 is £16840.
Placement Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £2526.Fees and funding
£9,790
For students entering in 2026
The annual tuition fee for students entering in the 2026/27 academic year is anticipated to be £9790 (the maximum annual tuition fee cap announced by the UK Government, which is subject to parliamentary approval).
For each subsequent year of study, the University may charge up to the maximum annual tuition fee cap set by the UK Government, which may increase in line with any uplift determined by the UK Government by law or government policy (such increases are expected to be linked to inflation).
Placement Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee, which is yet to be confirmed.Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
Access to course resources, equipment and facilities, including:
- Access to: sports facilities and equipment linked to your studies.
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Essential Costs
- Year 2 placement locations and experiences will vary. You'll need to pay for any additional travel or dual accommodation costs. You can choose a placement which is convenient for travel.
Optional Costs
- Course branded sportswear (prices start from £17.96). All first-year undergraduate students will receive a free hoody.
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
£16,840
For students entering in 2026
The tuition fee for the year for students entering in 2026/27 is £16840.
Placement Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £2526.Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Access to course resources, equipment and facilities, including:
- Access to: sports facilities and equipment linked to your studies.
Essential Costs
- Year 2 placement locations and experiences will vary. You'll need to pay for any additional travel or dual accommodation costs. You can choose a placement which is convenient for travel.
Optional Costs
- Course branded sportswear (prices start from £17.96). All first-year undergraduate students will receive a free hoody.
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
Scholarships and bursaries
We are committed to ensuring that an education at Leeds Beckett University is open to all. If you're thinking of joining us for undergraduate study, you may be eligible for a non-repayable scholarship or bursary to help with the cost of university. To find out if you are be eligible visit our scholarships and bursaries page.
We also offer a range of non-repayable scholarships for international students. To find out if you may be eligible visit our scholarships for international students page and select your home country from the drop-down list.
4th
in the UK for Hospitality, Event Management & Tourism
Career prospects
There’s a lot to consider when choosing a course. Take a look at the team you’ll be working with, employability statistics and career prospects to help make up your mind.
Career Prospects
Sport is a global industry that relies on creative, commercially aware professionals to connect organisations with fans, customers, partners, and communities.
This degree prepares you to flourish in the sport industry and wider marketing and communications sector, by developing skills in digital marketing, audience engagement, sponsorship, content creation, and data-driven decision-making.
You'll graduate ready to work in an industry that embraces fast-changing technology, fan expectations, and commercial growth. Potential roles you can go into include:
- Marketing executive
- Digital marketing executive
- Social media manager
- Sponsorships/partnerships executive
- Content creator
- Brand manager
- PR account manager
- Events executive
- Marketing analyst
You could work for professional sports teams, marketing agencies, governing bodies, broadcasters, and global brands across the sport and wider entertainment industries.
91.7%
of BA (Hons) Sport Marketing graduates in work or further study 15 months after graduation*
As one of the largest providers of sport in UK higher education, we have an exciting and broad range of staff expertise within our school and our collaborative approach to learning extends across our curriculum and research.
Peter Mackreth
Dean of School
Our Graduate Promise
We have a dedicated team of people who will support you with all aspects of your career planning, from day one until 18 months after you graduate.
Getting you career ready is an integral part of your university life and this is embedded throughout your lectures and seminars. Outside of your course there is a wide range of support available to help you achieve your career goals, including:
- Getting ready to apply for jobs
- Working on your CV
- Interview skills and assessment centres
- Connecting with employers and organisations
We’re ranked in the Top 10 universities in the UK for job prospects
(Student Crowd, 2025 - the only awards based entirely on student reviews).
Find out why...
Student life
At Leeds Beckett your experience is important to us, find out more about what to expect from your time on this course and life at uni.
i2i soccer academy
If you're a US student, our partnership with i2i Soccer Academy allows you the opportunity to study in the UK whilst developing your soccer skills.
Explore Leeds Beckett
Step inside our immersive 360° virtual tour and discover cutting-edge facilities, dynamic learning spaces, and everything our campus has to offer.
Why Leeds?
With great music venues, culture, shopping, and parks - we've got it all. Leeds city centre has been named one of the Best Places to Live in the UK*.
*The Sunday Times Best Places to Live Guide, 2026
Thinking of staying at home for your studies?
It’s a great option for lots of our local students
i2i soccer academy
If you're a US student, our partnership with i2i Soccer Academy allows you the opportunity to study in the UK whilst developing your soccer skills.
Still thinking about your uni choices? Discover Uni has official information to help you decide. They provide statistics for courses taken from national surveys and data collected from universities about their students.
