Undergraduate BA (Hons)

Sport Marketing

Understand sport branding, viral campaigns and event promotion, so you can interact and connect with audiences using modern marketing tools.

Sport Marketing

Course Overview

  • UCAS code

  • Institution code

  • Main location

    Headingley Campus Beckett Park
  • Attendance

  • Duration

    3 Years
  • Start date

    20 Sep 2021

Promoting and marketing sport is a popular and growing industry. This course will provide you with an insight into the unique aspects of sport marketing in a changing global environment.

You will learn how it can make a significant contribution to the success of sports performers, teams, organisations, events and related industries. How to interact and connect with various audiences through broadcasting, branding, print and digital campaigns, as well as analysing consumer behaviour, will be central to this course.

You will gain an understanding of media technologies and how these initiatives can be used in communicating with a target market in the sports environment. This course will also help you develop skills in gaining sponsorship, writing press releases, management and organisation, event management, business planning, and setting up a small business.

Along with developing your broadcasting, sponsorship and media liaison skills, you will gain knowledge of the business of bespoke sports marketing initiatives and the crucial role they play in driving sport forward.

Our excellent work placement and volunteering opportunities will help you develop as a dynamic sport marketer, preparing you for an exciting career in this vibrant field.

This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total. Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.

Our excellent links with industry provide high quality work placement opportunities with organisations such as Yorkshire County Cricket Club, Leeds United FC, Leeds Rhinos and Leeds Carnegie. Previous students have undertaken work experience with high-profile organisations such as IMG, Sky Sports and many sports marketing agencies. We can also offer volunteering opportunities on a national and international scale which have included the Commonwealth Games, the Olympics and the Paralympics.

We work closely with Leeds Rugby and have even delivered modules in the world renowned Headingley Carnegie Stadium - one of the UK's busiest sports venues. We also work with the European Race Walking organisation which ran the European Championships here on our Headingley Campus, which previous students got involved with promoting and marketing this event.

Our staff are at the leading edge in their field. Many have worked in senior positions in a number of sports marketing industries and will enrich your studies with their high level of expertise and experience.

Sport Volunteering Opportunities

We offer a sport volunteering programme for anyone with an interest in sport. If you want to stay ahead of the game and have a competitive advantage in the job market then sport volunteering is an ideal way to gain extra knowledge and skills on top of your degree. Volunteering is a huge advantage if you want to pursue a career in the sports industry - and it will look great on your CV.

Additional Qualifications

You can also top up your experience with professionally recognised National Governing Body UK Coaching Certificates (UKCC), which are available to take at levels 1 and 2. In addition to the UKCC, Leeds Beckett University also offers gym and personal trainer qualifications which you can take to boost your CV while studying on your sports degree.

Sport & Active Lifestyles

We're passionate about sport and at Leeds Beckett University there's a huge range of sports and activities for you to get involved in, including more than 40 sports clubs. If you'd like to find out more about what we have to offer - including our Carnegie Sports Scholarship Scheme - take a look at the Sport & Active Lifestyles website.

Why study Sport Marketing at Leeds Beckett University...

  1. 100% of BA (Hons) Sport Marketing students in work or further study 15 months after graduating*
  2. Work placement opportunities with organisations such as Yorkshire County Cricket Club, Leeds United FC, Leeds Rhinos and Leeds Carnegie
  3. Opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience
  4. Taught by staff at the leading edge in their field
  5. Choose to top up your learning with professionally recognised National Governing Body UK Coaching Certificates
  6. Study in the university’s new £45m state-of-the-art Carnegie School of Sport building

*Graduate Outcomes 2020


BA (Hons) Sport Marketing Student Max Coates Student Max talks about his Sport Marketing course at Leeds Beckett University

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