Undergraduate BA (Hons)

Available in clearing

Sport Marketing

Understand sport branding, campaigns and event promotion. You’ll learn to connect with audiences using modern marketing tools.

Sport Marketing

Course Overview

  • UCAS code


    N564
  • Institution code


    L27
  • Main location


    Headingley Campus Beckett Park
  • Attendance


    Full-Time
  • Duration


    3 Years
  • Start date


    20 Sep 2021

Promoting and marketing sport is a growing industry. You’ll develop as a dynamic sport marketer to prepare for an exciting career in this vibrant field.

As part of your course, you’ll:

  • Gain insight into specific aspects of sport marketing in a changing global environment
  • Discover how sport marketing contributes to the success of sports performers, teams, organisations, events and related industries
  • Learn how to connect and interact with various audiences through broadcasting, branding, print and digital campaigns
  • Analyse consumer behaviour
  • Develop an understanding of media technologies and how they can be used to communicate with a target market
  • Build skills in gaining sponsorship, writing press releases, event management, business planning, and setting up a small business

Along with developing your broadcasting, sponsorship and media liaison skills, you’ll gain knowledge of bespoke sports marketing initiatives and the crucial role they play in driving sport forward.

Staff expertise
Our staff are at the leading edge in their field. Many have worked in senior positions in sports marketing industries and will enrich your studies with their high level of expertise and experience.

Industry links
Our excellent links with industry can provide high-quality work placement opportunities with organisations such as Yorkshire County Cricket Club, Leeds United FC, Leeds Rhinos and Yorkshire Carnegie. Our students have undertaken work experience with high-profile organisations such as IMG, Sky Sports and sports marketing agencies. 

Volunteering opportunities
We offer volunteering opportunities on a national and international scale. Our students have volunteered at the Commonwealth Games, the Olympics and the Paralympics.

Additional Qualifications
You could top up your experience with professionally recognised National Governing Body UK Coaching Certificates (UKCC), which are available to take at levels 1 and 2 at Leeds Beckett.

Why study Sport Marketing at Leeds Beckett University...

  1. Work placement opportunities with organisations such as Yorkshire County Cricket Club, Leeds United FC, Leeds Rhinos and Leeds Carnegie
  2. Sandwich year – a year of paid employment in industry
  3. Teaching staff at the leading edge in their field
  4. Top up your learning with professionally recognised National Governing Body UK Coaching Certificates
  5. Study in the university’s new £45m state-of-the-art Carnegie School of Sport building
 

BA (Hons) Sport Marketing Student Max Coates Student Max talks about his Sport Marketing course at Leeds Beckett University

Still thinking about your uni choices? Discover Uni has official information to help you decide. They provide statistics for courses taken from national surveys and data collected from universities about their students. 

Looking for More?

Check out courses similar to Sport Marketing.

All Courses