Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Undergraduate BA (Hons)
Become an expert in successful and innovative marketing and advertising. You’ll use your knowledge of brands and audiences to drive organisational growth.
As part of this marketing and advertising course, you’ll:
Student work
Visit our blog, Marketing Leeds, for insight into work produced by current students.
Guest lectures
Our guest lecture programme will give you access to experts in marketing and advertising. To view and register for any upcoming guest lectures, visit our university events webpage.
Industry placements
Students have completed placements with companies including Apple, Disney and L’Oreal.
Links with the CIM
Our links with the Chartered Institute of Marketing (CIM) mean you’ll be exempt from certain CIM modules on completion of this course.
The CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Leeds Beckett University has joined forces with CIM to give you the opportunity to gain professional qualifications through our CIM Accredited Degree. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping you with the best opportunities for a successful marketing career.
Discover all there is to know about the course, from entry requirements and fees to exploring the school you’ll be joining - we’ve got it covered.
points required
If you’re unsure how to work out your UCAS points we have a UCAS Tariff Calculator which will do it for you. All you need to do is enter your qualifications and let the UCAS Tariff Calculator do the maths.
We have welcomed students from over 140 countries to study at Leeds Beckett University. If you are interested in studying with us you can find all the information you need about entry requirements and how to apply on our country specific pages.
points required
UCAS Tariff Points: 112 points required.
(Minimum 72 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
*We operate a contextual admissions policy, which means we consider a range of additional factors when we assess a student’s application. Applicants who meet at least one of our contextual admissions criteria may be offered a place on this course with lower (predicted or achieved) UCAS Tariff Points than our published tariff.
We have welcomed students from over 140 countries to study at Leeds Beckett University. If you are interested in studying with us you can find all the information you need about entry requirements and how to apply on our country specific pages.
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.
This course offers the opportunity to take a ‘placement’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree and will extend the length of your course by an additional year.
Students who choose the placement route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.
UK
The annual tuition fee for students entering in the 2026/27 academic year is anticipated to be £9790 (the maximum annual tuition fee cap announced by the UK Government, which is subject to parliamentary approval).
For each subsequent year of study, the University may charge up to the maximum annual tuition fee cap set by the UK Government, which may increase in line with any uplift determined by the UK Government by law or government policy (such increases are expected to be linked to inflation).
International 2026
The tuition fee for the year for students entering in 2026/27 is £16840.
For students entering in 2026
The annual tuition fee for students entering in the 2026/27 academic year is anticipated to be £9790 (the maximum annual tuition fee cap announced by the UK Government, which is subject to parliamentary approval).
For each subsequent year of study, the University may charge up to the maximum annual tuition fee cap set by the UK Government, which may increase in line with any uplift determined by the UK Government by law or government policy (such increases are expected to be linked to inflation).
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
For students entering in 2026
The tuition fee for the year for students entering in 2026/27 is £16840.
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
We are committed to ensuring that an education at Leeds Beckett University is open to all. If you're thinking of joining us for undergraduate study, you may be eligible for a non-repayable scholarship or bursary to help with the cost of university. To find out if you are be eligible visit our scholarships and bursaries page.
We also offer a range of non-repayable scholarships for international students. To find out if you may be eligible visit our scholarships for international students page and select your home country from the drop-down list.
There’s a lot to consider when choosing a course. Take a look at the team you’ll be working with, employability statistics and career prospects to help make up your mind.
This marketing and advertising degree will equip you with the specialist skills and knowledge to prepare for a career in marketing, communications, advertising or the wider business world. On successful completion of the course, you’ll be proficient in managing social media accounts, conducting audience research, develop brand strategies, executing advertising campaigns, and analysing their effectiveness.
This provides the opportunity to enter dynamic roles in various industries, including retail, technology, healthcare, and entertainment. You can expect to excel in roles such as:
Our marketing and advertising degree equips students with the skills and mindset needed to be successful within the marketing and advertising industry. It will also prepare them for diverse roles such as creative director, media planner or brand strategist whether in-house or agency-side.”
Neil Kelley is a Senior Lecturer and Course Leader for the Marketing Subject Group at Leeds Business School. Neil is responsible for both undergraduate marketing degrees, Marketing Management and Marketing with Advertising Management.
We have a dedicated team of people who will support you with all aspects of your career planning, from day one until 18 months after you graduate.
Getting you career ready is an integral part of your university life and this is embedded throughout your lectures and seminars. Outside of your course there is a wide range of support available to help you achieve your career goals, including:
We are ranked 13th Best UK University for Careers Service
(Student Crowd Awards, 2024 – the only awards based entirely on student reviews).
Find out why...
At Leeds Beckett your experience is important to us, find out more about what to expect from your time on this course and life at uni.
Step inside our immersive 360° virtual tour and discover cutting-edge facilities, dynamic learning spaces, and everything our campus has to offer.
With great music venues, culture, shopping and parks – we’ve got it all. Voted no.1 student city in the UK* and the Best Place to Live in the North and Northeast**.
*StudentCrowd, Best Student Cities UK, 2024
**The Sunday Times Best Place to Live guide, 2024.
Still thinking about your uni choices? Discover Uni has official information to help you decide. They provide statistics for courses taken from national surveys and data collected from universities about their students.
