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Conference

Responsible Tourism Management Annual Spotlight: Creativity, storytelling & RTM

  • 09.00 - 16.30
  • 20 May 2022 - 21 May 2022
Responsible Tourism Management Annual Spotlight: Creativity, storytelling & RTM
The immediate focus for most of the tourism industry is on survival and recovering lost ground due to the devastating and ongoing impacts of the COVID-19 pandemic. Talk and aspirations (and some initial actions) abound about the opportunities to build back better and adopt a more responsible, sustainable, transformative and regenerative approach for the global tourism industry.

This year's spotlight aims to stimulate ideas, discussion and action around the potential of creative and storytelling methods to contribute to innovation, awareness-raising and behaviour change in support of a more responsible, "better" approach to managing tourism. 

Our event offers a diverse range of presentations, film and digital storytelling aimed at sharing examples of creative methods and projects, and exploring their existing/potential contribution to responsible tourism management practice. We have some fabulous speakers and award-winning film producers taking part such as Willem Timmers (audiovisual storyteller and film director), Gareth Jenkins (innovation and design expert), Hannah Methven (sustainability expert for Explore Worldwide), Rob Holmes (founder, GLP Films), Dr Simon Woodward (heritage tourism professional) and Rebecca Armstrong (sustainability specialist, Travel Foundation)

Our programme also includes informal opportunities to exchange experiences and ideas around COVID pandemic survival/recovery strategies, hear about recent RT research and updates, and meet others in the industry, academia, and  RTM staff, students and alumni who share an interest in achieving positive change.

We also have the pleasure of hosting fundraising evening for Ol Pejeta Conservancy (home of Sudan, the last male white rhino) at The Rose Bowl, Lecture Theatre D which will include an exclusive screening of the award-winning film, Last Male on Earth. To book your separate tickets (£5 per person) to attend this (in-person only) screening register through the Leeds Beckett event page. To find out more about their pioneering conservation work in Kenya visit their Ol Pejeta Conservancy and if you feel inspired you can make a “pay as you feel” on Ol Pejeta Conservancy donation.

Our MSc Responsible Tourism Management course at the School of Events, Tourism and Hospitality Management, is designed to implement responsible industry practices that improve communities' quality of life and conserve the environment and culture of destinations within travel and tourism. This distinctive postgraduate programme is the only responsible tourism management MSc in the world certified by the UNWTO.TedQual programme. It is taught by our staff with first-hand experience in tourism management, research and consultancy, who will be your host.

Keynote Speakers

Mark is an Assistant Head of School in the School of Arts at the University of Westminster and Director of DigiTales, a media research and production company hosted by the Institute of Cultural and Creative Entrepreneurship at Goldsmiths. His research explores participatory media practices and his most recent major publication is Digital Storytelling Form and Content (Palgrave Macmillan, 2017).

Man with his hand on his chin

Gareth Jenkins is an experienced design, facilitation and innovation expert. His focus is on effective storytelling in sustainability.

With over 20 years of professional experience, he designs, manages, and runs innovation-led experiences and programmes for some of the world's biggest companies, working directly with senior leadership. His work draws on highly creative thinking, collaboration and empathy to address some of the most complex challenges in sustainability today. Gareth’s background as an entrepreneur includes building and scaling numerous design and community-based organisations, including scaling his design practice in the Caribbean through a merger with Ogilvy.

Man in checked shirt

Dr Simon Woodward has worked in heritage tourism for more than 30 years, advising public, private and third sector clients on how to valorise cultural heritage in ways that support both local economic development and resource conservation. He has worked in destinations as diverse as Saudi Arabia, Lesotho, Morocco and central Sweden.

He is currently advising on a World Bank project preparing the new strategy for the tourism and visitor economy of Bethlehem. Later this year will see the publication of his first academic textbook "World Heritage: Concepts, Management and Conservation" (Routledge) which he is co-authoring with Dr Louise Cooke from the University of York.

Man stood next to signpost

Rebecca Armstrong, is a Sustainable Tourism Specialist for the Travel Foundation

In 2008, Rebecca left her lawyer job for a new career in sustainable tourism and never looked back! First gaining an MSc in Responsible Tourism Management, she has since helped shape strategy and policy for destinations and businesses, as well as practical stakeholder engagement and capacity building.

Woman smiling

Hannah Methven, is a Sustainability Specialist at Explore.

Hannah took on responsibility for sustainability at Explore in August 2021. Working in the product team for the previous 11 years has given her a deep understanding of the challenges and huge rewards of trying to run tours in a more sustainable manner.

Diving into projects with unlimited enthusiasm she can be found measuring carbon footprints, seeking nature-based solutions to mitigate the environmental impacts of travel, or just searching for great plastic-free snack options for the office.

woman sat down

Rob Holmes is the Founder and Chief Strategist at GLP Films.

Rob founded GLP in 2008 with the simple goal of building a unique and successful production and marketing company committed to award-winning authentic storytelling on important global issues. Rob has a diverse background in multi-media production, storytelling, conservation, tourism, and entrepreneurship.

Prior to GLP, Rob has worked with leading organizations, including The Nature Conservancy, Appalachian Mountain Club, Woodland Park Zoo, Trails.com, and REI.

Man in blue jacket

Willem Timmers, is a Freelance Audiovisual Storyteller and Filmmaker.

As a freelance audiovisual creative he crafts documentaries, journalistic programs and travel reports for a myriad of Dutch and international broadcasters and production houses. Themes he explores in his work are cultural encounters, us vs them, power relations, identity, prejudice, injustice and diversity.

Willem's passion lies in crafting stories that have the power to bring positive change. As he is rooted in the international development sector, he also creates commissioned films for NGO's whose vision he share. Some of you will know him for his first and award-winning film “Framing the Other” which portrays the complex relationship between tourism and indigenous communities experienced through group tours visiting Mursi women in Southern Ethiopia.

photo of a man

Important information 

Campus Maps 

Leeds School of Arts

Arriving by car

Leeds has good motorway links from the M1, M62 and M621.


Arriving by public transport

Leeds Train Station is well served by several major rail routes.


Arriving by plane

The official taxi company at Leeds Bradford Airport is Arrow Cars, they operate an easy to book taxi drop off and pick up service right on the terminal front at Leeds Bradford Airport. Arrow Cars can transport you to and from Leeds Bradford Airport and fares can be checked before booking.

There are three easy ways to book your taxi:

  • Online - simply enter your journey details into our search tool on this page
  • Phone - 0113 258 5888
  • In person - at the Arrow Cars airport office on the terminal front or using the touchscreen kiosk in International Arrivals

Rose Bowl, Lecture Theatre D (hybrid in-person & on-line)

09:00

Arrival

09:30

Welcome

Rhodri Thomas, Dean, School of Events, Tourism & Hospitality Management

09:40

Spotlight programme and ETHM “What’s On”

Milka Ivanova, MSc RTM Course Director & Peter Robinson, Head of the Centre for Tourism and Hospitality Management

10:00

Re-imagining tourism in Bethlehem: moving beyond pilgrimage

Simon Woodward, Principal Lecturer

10:30

The influence of storytelling on the customer experience: from choosing who to travel with, to the on-the-ground experience

Hannah Methven, Sustainability Specialist, Explore Worldwide

11:00

Refreshment break

11:30

Stories, strategies & stewardship
Rebecca Armstrong, Sustainable Tourism Specialist at the Travel Foundation

12:00

Design and innovation in uncertain times

Gareth Jenkins, Innovation and design expert

12:30

DigiTales and the StoryA project 

Dr Mark Dunford, Director, DigiTales

13:00

Lunch Break & Networking

14:00

Title TBC

Rob Holmes. GLP Films, Founder & Chief Strategist

15:00

Finding the Other

Willem Timmers, Audiovisual storyteller, Copper Views

.

Rose Bowl, Lecture Theatre D

Fundraising event with Ol Pejeta Conservancy, Kenya.

18:30

Welcome

Lucy McCombes, Senior Lecturer, Tourism & Hospitality Management

18:45

Introducing Ol Pejeta’s work and their use of film.

Ol Pejata Conservancy

19:15

Film Screening: Last Male on Earth ( 1h 12 mins)

If you are inspired by the work of Pejeta  make a donation to Ol Pejeta Conservancy UK charity on a pay as you feel donation.

Portland Room 102 (in person only except open mic session)

09:00

Social Breakfast with the MSc RTM staff team

10:00

Open Mic Spotlight: RT Research & Updates

Lucy McCombes, Senior Lecturer

11:30

Idea incubator workshop: Sharing work experiences/strategies for surviving/recovering from COVID

Gareth Jenkins, Innovation and design expert 


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