Red or Dead founder Wayne Hemingway guest lecture
Due to an error with scheduling, unfortunately the Wayne Hemingway guest lecture will not be taking place this evening, Thursday 5 March.
We hope to reschedule this lecture in the near future and we sincerely apologise for any disappointment or inconvenience this might cause.
Wayne, who received an honorary degree from Leeds Beckett in 2012, has worked for clients ranging from Wimpey Homes, to McDonalds, to The Beano.
Wayne founded HemingwayDesign in 1981 with his wife Gerardine. The design agency focuses on affordable and social design, with a core philosophy of aiming to ‘improve things that matter in life.’
From their origins on Camden and Kensington markets in the early 1980s Wayne and Gerardine Hemingway built Red or Dead, with their first collection launching following an order from US department store giant Macy’s. The label received global acclaim resulting in winning the prestigious British Fashion Council’s Streetstyle Designer of the Year Award for an unprecedented three consecutive years from 1996 to 1998. After 21 seasons, Wayne and Gerardine sold Red or Dead in a multimillion pound cash sale.
In 1999, their next major project was The Sraiths, South Bank; an 800 property mass market housing project on Tyneside for Taylor Wimpey Homes. They were involved from the master planning to the marketing of this ground breaking project.
HemingwayDesign have since worked on numerous projects with a range of clients including Coca Cola, John Lewis Partnership and Sky TV.
In 2012 HemingwayDesign created the new uniform for 87,000 UK staff for McDonalds which was launched at the London Olympics. They also co-curated the official party for The Queen’s Diamond Jubilee Pageant event in Battersea Park - a 60,000 person sell out. Twenty-thirteen saw the team design a permanent installation at the Royal Festival Hall, The Museum of 51 and a temporary exhibition, Beantown, to help DC Thomson celebrate the 75th anniversary of their publication The Beano.