Students set to present campaign ideas to The Body Shop
19 March 2019
Two final year students from Leeds Beckett University have been given the opportunity to present their campaign idea to beauty industry giant, The Body Shop.
As part of one of their final year modules, Megan Hussey, who studies BA (Hons) English and Media, and Jess Allen, who studies BA (Hons) Media Communication Cultures, developed a campaign aimed at combatting racism within the beauty industry.
Jess said: “This module has allowed us to create EndBeautyBias, a campaign that has the potential to encourage change within the beauty industry.
“I’ve always wanted to develop campaigns that can influence change within a society, and so the support from Leeds Beckett has been exceptional in helping me to pursue my dream career.”
Course director Dan Kilvington organised for the two students to have a meeting with Relish Research, who work with the likes of Boots, Estée Lauder and The Body Shop.
Dan said: “The pitch to Relish was excellent, and the agency are currently mentoring and supporting Jess and Megan, whilst also opening doors for them which is amazing to see.”
EndBeautyBias is a campaign that endorses brands that promote diversity within the beauty industry by awarding them with a seal of approval, which in turn highlights the brands that don’t, urging them to rethink their collections.
The pair will go on to present their campaign idea to The Body Shop in London.