Planning and managing the perfect event
‘Event Planning and Management’ is the collaborative effort of Reverend Ruth Dowson, Senior Lecturer in Events, Tourism and Hospitality, and David Bassett, Leadership Development Consultant; both working at the UK Centre of Events Management at Leeds Beckett.
The book launch coincides with the start of the new academic year which sees over 250 new students join the Events Management course at Leeds Beckett – one of the largest and most popular courses in the UK.
An experienced event organiser and educator of events managers and industry practitioners, David said: “Planning an event can be great fun – it unleashes the creative side in us; giving us the opportunity to dream up unique and unusual venues to host an event, to conjure up new and exciting activities for the event attendees to enjoy, and to create weird and wonderful menus for the guests to sample. But planning an event is no easy task and, with much to do, it can prove quite stressful.”
With over 30 years' experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, Ruth added: “As an event organiser, you are only too aware that much of the success of the event will be down to how well you plan it and even the most experienced event organiser can overlook critical details. Which is why we— with the help of our academic colleagues, fellow industry professionals and UK Centre for Events Management students and graduates — have written this practical guide to planning and managing events, packed with practical advice, top tips and checklists to help you put on a great event.”
The guide, published by Kogan Page, offers a structured, practical approach to events; from the initial planning, to final evaluating stages. Part of the PR in Practice series, it introduces key models and theories but focuses on the practical side of building and working with a team, choosing a location, creating a programme, dealing with stakeholders and sponsors, promoting the event, essential financial and procurement considerations and finally evaluating the event.
Each stage of the process is fully supported with online resources, including templates and quizzes to make up a complete event planner's toolkit - balancing coverage of the key theory and models with essential practical guidance, tools and case studies from around the world.