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University plays part in tourism and events recovery initiative


Leeds Beckett University has been working closely with tourism and event industry partners to help deliver a sector-wide recovery initiative following the outbreak of Covid-19.

The scale of the challenge facing these sectors was obvious from the first day of lockdown and, ultimately, they have been left reeling from the impact of the pandemic.

LBU’s School of Events, Tourism & Hospitality Management has played its part in the recovery by drawing attention to the specific needs of these sectors as the recovery project gains momentum.

From illuminating buildings red as part of the live events ‘LightitinRed’ campaign, to producing a series of videos designed to offer new ways of business practice during and after the pandemic, academics have supported the bounce back.

Now, the School plan to offer 25 free places on postgraduate programme to alumni working in these industries to update their skills and knowledge.

Professor Rhodri Thomas (pictured), Dean of The School of Events, Tourism & Hospitality Management, said:

“The events, tourism and hospitality sectors are dynamic parts of the economy that will adapt again as they rejuvenate. We will continue to play our part in helping to create a sustainable future.

“We have been working hard with industry partners to support the sustainable bounce back of these sectors.

“It’s clear that leisure travel is part of our national DNA and events are vital elements of our cultural and business lives.

“In addition to creating world class education for current students, it is important that we support those businesses and public agencies who help educate our students and provide employment when they leave.   

“As the post-pandemic recovery gains momentum, those with technical knowledge and applied experience will be best placed to compete in the labour market. 

“As our students gain both, we are optimistic about the career trajectories on graduation.”

The School of Events, Tourism and Hospitality Management was recently listed as 44th in the world in the latest Academic Ranking of World Universities (ARWU).   

This reflects the quality and quantity of research undertaken that is relevant to these sectors of the economy. 

The School emphasises conducting research to advance knowledge and inspire new perspectives on responsible leadership of events, tourism and hospitality organisations.

 

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