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By reducing incidents across the organisation, AI will become a safer and healthier place for employees, reducing the risk of injuries, the cost of damage to machinery and equipment, reducing down time, and becoming more efficient, profitable and prepared for future growth.

The proposed SBIIP will give AI a commercial edge on competitors as well as supporting their strategic aim to be the safest company in the industry.

The academic team will consist of:

  • Dr Jim Morgan - an expert in human factors and occupational health psychology;
  • Dr Matteo Curcuruto – an expert in behavioural safety in large, complex, safety-critical environments and Co-Lead of the Psychology Applied to Safety and Health (PASH) research group; and
  • Dr Trish Holch – an expert in the application of health psychology behaviour change frameworks.
    Marketing psychologists at Leeds Beckett will also support AI’s in-house marketing and communications team in devising an internal marketing campaign to inform and engage the company’s workforce around the new SBIIP.

The KTP will begin with the recruitment of a KTP Associate, who will be a graduate with a masters’ degree in psychology or a PhD. The Associate will be based full-time within AI throughout the duration of the project, with the full support of the academic team.

Dr Morgan has led two previous KTPs, embedding structured behavioural safety strategies and interventions - one with Doncaster-based VolkerRail, and one with Amey, multi-national suppliers of consulting and infrastructure support services. The Amey KTP was awarded the highest rating of ‘Outstanding’ by independent Innovate UK assessors – as well as the Royal Society for the Prevention of Accidents (RoSPA) Initiative of the Year Award 2020.

Knowledge Transfer Partnerships (KTPs) aim to help businesses to improve their competitiveness and productivity through the better use of knowledge, technology and skills within the UK knowledge base.

Innovate UK