Gender segregation in PR to be tackled at Leeds Met
Liz Yeomans, a Principal Lecturer in PR and Communications in Leeds Met's Faculty of Business and Law, worked with professors from the Institute of Communication and Media Research at Ludwig-Maximilian University, Munich and the Faculty of Communication at Istanbul University to put forward the successful funding proposal to the British Council and the EU. A grant of 37,628 Euros has been awarded and ten students from each institution will take part.
The programme, which will take place in Leeds next summer, will focus on gender awareness, cross-cultural communication, leadership, strategic communication and personal effectiveness as part of a European shared learning experience. It will involve academics and practitioners in the delivery and assessment.
Speaking about the programme Liz, commented: "Although the public relations industry across Europe is female-dominated, relatively few women occupy senior positions. This programme will be the first of its kind to directly address the issue of gender segregation in PR in Europe. What's more the programme will be fully accredited and due to its intensity will count towards half of the credits needed for the students to achieve a postgraduate module.
The cross section of students who will attend and the time frame of the development programme means we'll be able to conduct some exciting research into this subject area."