Making marketing innovative at Leeds Met
The hour-long session, entitled 'Marketing and Innovation: The benefit to business' is open to the public and will take place from 6pm on Thursday 29 November at the University's Rose Bowl.
John is CEO at GSE Research - a Leeds-based publisher and adviser in sustainability and related areas. He holds visiting posts at a number of universities, and is a respected entrepreneur, executive and consultant in the UK and overseas.
He commented: "When times are difficult, innovation is more important than ever. You always need to be able to balance continuity and change, and you need both in any organisation. I'm very pleased to be able to present at one of the country's leading business schools; one with a reputation for a practical approach to teaching and research."
The lecture will address how marketing has evolved through two distinct phases before the current stage of social media enabled, peer-to-peer marketing, which is considered less predictable and manageable than previous phases. It will also draw on the work of Peter Drucker, one of the 20th Century's most respected management thinkers. John will look at some of Drucker's illustrations and apply them practically to show how they can be used to a modern marketing benefit.
Paul Houghton, a Principle Lecturer in Leeds Metropolitan's Faculty of Business and Law, said: "It is a great pleasure for Leeds Met to have John Peters visit to give this important lecture. Being innovative and creative has probably never been as important as it is in today's society and marketing is a tool that is used in virtually every walk of life in all ranges of professions and businesses. The session will be both inspiring and informative - giving the audience a real insight into how marketing can benefit businesses of all levels."
The event is free, but places are available on a first come, first served basis. To book your place at this event please email firstname.lastname@example.org