Retail expert joins Leeds Metropolitan
The Faraday Centre, which has moved to Leeds Metropolitan from its previous home at the University of Leeds, provides academic research and insight to inform leading industry players in the development of products, from processes to packaging. Joined by colleagues Andrew Revel, Commercial Manager, and Joanna Brice, Office Manager, the Centre will be officially launched at Leeds Metropolitan on Tuesday 29 May.
Cathy said: "I am delighted and excited to start my new role here at Leeds Metropolitan University. Faraday has been working with the retail supply chain for over 14 years and I am eager to build on our reputation to become a major force in driving innovation and impact to UK plc and beyond. My vision is to create a new type of university institute where academics, funding bodies and industry work closely together to deliver new knowledge with real and immediate commercial impact."
Originally training as a mechanical draughtsperson, Cathy started her diverse career in engineering, working on nuclear submarines, before moving into academia. Cathy has a doctorate in assembly design and is an active researcher, looking into how to develop more appealing retail products and experiences.
Prior to joining Leeds Metropolitan University she spent twelve years at the University of Leeds researching the consumer experience and managing outreach departments, working closely with industry. During this time she led many research grants and has published widely in both academic journals and the trade press. She has worked with a number of global clients including Coca Cola, Cadbury and Astrazeneca.