Students win prestigious PR prize from Grayling North
All final year Public Relations students at Leeds Met were challenged to devise and deliver a creative pitch for a national train operator. The winning team was Caboose Communications: Charlotte Pittock-Holdsworth, Sean Ball, Lisa Kearney, Becky Mason, Nillie Munir and Tom Fawcett.
In total 60 students competed for the prize and four groups were shortlisted by Leeds Met lecturers to pitch to Grayling North.
Grayling North, an award-winning Leeds-based PR agency, has worked in collaboration with Leeds Metropolitan University for 19 years to professionally develop students. The agency gives the winning team a cash prize to add to the kudos of receiving the highly-acclaimed award.
Final year PR with Marketing student, Charlotte Pittock-Holdsworth, said: "Our whole group really enjoyed the experience of pitching to Grayling and are thrilled to have won the Grayling North PR Prize. It's fantastic that our team will graduate and have won such a highly-acclaimed agency prize."
Christine Newton, Director at Grayling North, added: "We value our partnership with Leeds Met, where we set PR students a brief and invite them to present to us. It gives them a chance to experience a 'real-life' PR pitch situation. Caboose Communications were clear winners; they had the right strategic approach, brought to life with workable ideas and creative flair."
Shirley Beresford, Senior Lecturer in Public Relations and Marketing, said: "The highly acclaimed Leeds Met PR degree encourages students to complete numerous short-term and long-term placements, enabling professional skills development. This popular module is the culmination of that work over a four-year period. The students' experience and backgrounds varied from electronics, automotive, entertainment, transport and telecommunications industries. We are again very proud of the quality of our graduating students.'
Image l-r:Sean Ball, Charlotte Pittock-Holdsworth, Nillie Munir, Christine Newton, Tom Fawcett, Shirley Beresford, Lisa Kearney and Becky Mason.