Despite the gradually increasing participation of women in sport, women remain acutely underrepresented as sport coaches at regional, national, European and global levels. They also report poor professional experiences.
In 2014, the EU Commissioner for Education, Culture, Multilingualism, Youth and Sport proposed new strategic actions for Europe to challenge gender equality in sport and to set out key objectives for 2014-2020. One of these four identified key objectives was to improve gender equality in sport coaching. The need for action too at a national level was highlighted, and subsequently, in 2015 and 2016, Sport England (on behalf of the UK government) published both the Coaching Plan for England as well as the Sporting Future strategies. Within these policies, greater gender equity and diversity within the UK coaching professions is a priority and action point for all government-funded national governing bodies and sporting organisations. Despite this, a lack of long-term and deeper-diving interventions hinder efforts to bring about sustainable change in both representation and equitable experiences amongst coaches.