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Abigail Lebeter

Senior Lecturer

Abby is a Senior Lecturer and Level 5 Course Leader on the Sport Business Management degree at Leeds Beckett University.

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About

Abby is a Senior Lecturer and Level 5 Course Leader on the Sport Business Management degree at Leeds Beckett University.

Abigail is a Senior Lecturer and Level 5 Course Leader on the Sport Business Management degree at Leeds Beckett University.

She joined the university in 2015, following a career in Further Education, where she taught on BTEC Diplomas and Foundation Degrees at institutions including Leeds City College and Bradford College. Abigail now teaches across a range of undergraduate and postgraduate modules, with a focus on sport law, events and marketing.

Academic positions

  • Senior Lecturer
    Leeds Beckett University, Sport Management, Leeds, United Kingdom | 01 January 2015 - present

Research interests

Abigail's research focuses on integrity in sport, with particular interest in the role of sponsors and organisations in upholding ethical standards. Her PhD explores how sponsorship can support the fight against doping, including analysis of athlete and brand narratives.

Publications (2)

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Journal article

The role of sponsorship in shaping integrity in elite sport: Perspectives from clean sport advocates

Featured 15 March 2026 Qualitative Research in Sport, Exercise and Health Taylor and Francis Group
Journal article

The role of sponsorship in shaping integrity in elite sport: Perspectives from clean sport advocates

Featured 15 March 2026 Qualitative Research in Sport, Exercise and Health Taylor and Francis Group

Current teaching

 

  • Sport Marketing
  • Events Management
  • Sport Law
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