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Abigail Lebeter staff profile image

Abigail Lebeter

Senior Lecturer

Abby is a Senior Lecturer and Level 5 Course Leader on the Sport Business Management degree at Leeds Beckett University.

Abigail Lebeter staff profile image

About

Abby is a Senior Lecturer and Level 5 Course Leader on the Sport Business Management degree at Leeds Beckett University.

Abby is a Senior Lecturer and Level 5 Course Leader on the Sport Business Management degree at Leeds Beckett University.

She joined the university in 2014, following a career in Further Education, where she taught on BTEC Diplomas and Foundation Degrees at institutions including Leeds City College and Bradford College. Abby now teaches across a range of undergraduate and postgraduate modules, with a focus on sport business and marketing.

Academic positions

  • Senior Lecturer
    Leeds Beckett University, Sport Management, Leeds, United Kingdom | 01 January 2015 - present

Research interests

Abby's research focuses on integrity in sport, with particular interest in the role of sponsors and organisations in upholding ethical standards. Her PhD explores how sponsorship can support the fight against doping, including analysis of athlete and brand narratives.

Current teaching

  • The Sporting Environment
  • Introduction to Sport Marketing
  • Events and Facility Management
  • Globalisation