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Alexandra Long

Course Director

Alexandra (Ali) is the Course Director for the BA (Hons) Childhood Development and Playwork, the MSc Child and Adolescent Health and MSc Public Health - Health Promotion programmes. Ali's research interests are in the field of Play Service funding and Evaluation.

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Alexandra Long

About

Alexandra (Ali) is the Course Director for the BA (Hons) Childhood Development and Playwork, the MSc Child and Adolescent Health and MSc Public Health - Health Promotion programmes. Ali's research interests are in the field of Play Service funding and Evaluation.

Alexandra (Ali) is the Course Director for the BA (Hons) Childhood Development and Playwork, the MSc Child and Adolescent Health and MSc Public Health - Health Promotion programmes. Ali's research interests are in the field of Play Service funding and Evaluation.

With over 20 years of experience in the field of playwork, Alexandra has managed various local government play services across England. This involved strategic play, playwork and workforce development.

Operationally, Alexandra has developed various community-based playwork projects including the Bradford Play Pod project, contributing to the development of The Big Swing adventure playground in Bradford and the roll out of the Play Pathfinder project in Camden. Alexandra was a co-founder of Camden PACE, and played a key role in the establishment of this voluntary sector play and childcare service.

Alexandra's professional and research interests focus on the provision, funding, and evaluation of children's play services and her PhD research led to the development of a Grounded Theory on the survival strategies employed by Adventure Playgrounds in England.

Alexandra volunteers as a parent governor at a local primary school, where is Deputy Chair and leads on EYFS, Inclusion and Pupil Support.

Academic positions

  • External Examiner - BA (Hons) Childhood Studies
    University of Huddersfield, Huddersfield, Division of Academic and Professional Studies, Huddersfield, United Kingdom | 01 September 2017 - 31 August 2020

Related links

School of Health

Research interests

Alexandra's current research includes research on the perception of play of marginalised parents and the use of play-based parenting support. This research aims to help develop tools to engage parents with their young children through play. In addition, Alexandra is also evaluating a project which seeks to identify the impact of Health Play Specialist investment, for children with life-limiting impairments and those receiving palliative care.

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Publications (8)

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Report

A Plan for Play. An Eye View Series Report

Featured 05 October 2023 The Children's Alliance London A Plan for Play. An Eye View Series Report Author Publisher
AuthorsAuthors: Long A, Everett N, Wragg M, Booth E, Brown F, Follett M, Editors: Helen C

A Plan for Play is an Eye View Series Report, published by The Children's Alliance. The Eye view Series Reports are authoritative ‘single issue’ studies designed for everyone to learn from and understand – from politicians to professionals, locally and nationally – and of course, parents and carers. The Plan for Play calls for children's play to be prioritised in primary schools, for school staff to receive training on the subject of play and for it to be prioritised beyond the EYFS. The report calls for ring-fenced funding for play, ensuring sufficient opportunities for play across all Local Authority areas, for play to be identified as a protected characteristic within the Equality Act 2010 and for all children to be able to fulfil their right to play when sick, in accordance with the NICE (2012) guidance

Journal article
Exploring synergies between playwork as reflexive practice and constructivist grounded theory
Featured 14 May 2023 International Journal of Play12(2):1-14 Taylor and Francis Group

Charmaz (2014, p. 344) suggests that ‘a reflexive stance informs how the researcher conducts his or her research, relates to the research participants and represents them in written reports’. As playworkers, we position ourselves outside of children’s play, as observers looking in, often, though not always, trying to make sense of what we observe. How we interpret children’s play, our interventions and those of our peers and colleagues, is influenced by our own lived experiences, our biographies and the history we bring to the play setting. This article explores the place of reflexivity in playwork and proposes that when researching children’s play from a playwork perspective a Constructivist Grounded Theory approach responds to some of the unique characteristics of playwork and the ambiguity of children’s play.

Thesis or dissertation
Surviving: A grounded theory of the sustainability of children’s play services in England
Featured 02 March 2023
AuthorsAuthors: Long A, Editors: Bryant A, Brown F

Abstract The playwork sector has, since its development in the 1950’s, experienced periods of boom and bust. The 2000’s, saw significant investment and prioritisation of children’s right to play across the United Kingdom. This was followed by significant disinvestment during the 2010’s, as provision for children’s play became “a casualty of the austerity drive” (CRAE, 2015, p. 34). During the early 2010’s, in response to the increasingly marketised approach to funding for the third sector, many local authorities moved from direct play service delivery and grant allocation for children’s play, to commissioning services from the third sector. This study began as an exploration of the affects of commissioning on children’s play services. However, as a study adopting the Constructivist Grounded Theory Method, it soon became clear through early engagement with the field, that commissioning was not a route to sustainability for playwork provision. In the face of ever-decreasing funding for children’s play, the sector was looking to alternative ways to maintain their non-statutory but essential service for children, families and communities. Interviews with respondents representing 21 playwork projects from across England revealed that playwork provision was surviving not because of income generated through the process of commissioning, but through the deployment of skilled and knowledgable, committed and hard-working staff and volunteers. These individuals maintain a deep commitment to the underpinning professional and ethical framework for playwork, alongside the ethos of their very unique provision. The outcome of this study is a substantive theory, grounded in data, which provides a conceptual framework for how adventure playgrounds have survived a period of significant political and economic turbulence. This is underpinned by The Four Principles of Surviving, which provide a framework for practice for organisations not only in the playwork field, but across other third sector organisations.

Journal article
The Big Lottery Fund's Children's Play Programme: a missed opportunity to gather the evidence?
Featured 15 November 2015 International Journal of Play4(3):241-245 Taylor & Francis (Routledge): SSH Titles

The Big Lottery Fund's Children's Play Programme provided an ideal opportunity to gather evidence of the benefits of funding children's play provision. This paper proposes that without a systematic evaluation of the programme at a national level, an opportunity to evaluate consistently, the impact of the funding on outcomes for children's play was missed.

Journal article
It’s not just about ‘more’. A research project exploring satisfaction with opportunities to play, for children in two Welsh neighbouring communities
Featured 16 February 2017 International Journal of Play6(1):24-39 Taylor & Francis

This paper discusses a research project undertaken during spring 2014, in response to the findings of the Play Sufficiency Assessment in one Welsh Local Authority. The results highlighted anomalous findings between two neighbouring communities regarding the children’s self-reported levels of satisfaction with opportunities to play. The research study aimed to identify factors which may have caused the disparity in satisfaction between the two communities. The findings of the research indicate that simply having more places to play is not automatically an indicator of satisfaction. Factors such as child and parental fear, socio-economic conditions and the development of a ‘play culture’ within communities have a more significant role in influencing children’s freedom and opportunities to play.

Journal article
Practice-based research in children's play
Featured 22 February 2018 International Journal of Play7(1):119-121 Taylor and Francis
Chapter
Chapter 8: Doing Focused Coding
Featured 20 January 2026 Grounded Theory in Action: Voices from the field Edward Elgar
AuthorsAuthors: Long A, Editors: Hadley G, Bryant A

This chapter discusses the process of focused coding from a constructivist grounded theory (CGT) perspective (Charmaz 2014). After the first stage of open coding, which splinters the data for analysis, focused coding refocuses the data so that it can be reconstructed later during other stages of theory development. In this chapter, I summarise some of the key literature related to understanding the nature of focused coding, and I provide practical advice for helping readers to make the necessary shift towards this vital stage of the grounded theory method (GTM). An account of how focused coding was carried out during my PhD studies will offered not only as a real-world example, but also as a means of highlighting strategies which can enable new grounded theorists with ways of approaching focused coding with greater confidence.

Chapter
Playwork: A Unique way of working with children
Featured November 2018 The Cambridge Handbook of Play: Developmental and Disciplinary Perspectives Cambridge University Press
AuthorsAuthors: Brown FC, Long AM, Wragg M, Editors: Smith PK, Roopnarine J

Activities (1)

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Journal reviewing / refereeing

International Journal of Play

01 November 2020
Taylor and Francis

Current teaching

  • BA (Hons) Childhood Development and Playwork:
    • Level 5 Playwork: Critical Applications
    • Level 6 Dissertation
    • Level 6 Childhood: Research Perspectives
    • Level 6 Project Development: Managing, Design and Delivery
  • MSc Child and Adolescent Mental Health:
    • Level 7 Understanding Social Research
    • Level 7 Dissertation

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Alexandra Long
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