Dr Lydia Windisch
Lydia is a cross-cultural psychologist, with particular research interests in acculturation processes, the effects of discrimination, and family functioning.
While completing her PhD in Psychology at Monash University, Australia, Lydia worked as a Researcher and Lecturer in marketing departments.
Amongst researching more traditional areas of marketing such as brands and product placement, Lydia also looked at materialism, corporate reputation, health marketing, and corporate social responsibility.
Now, Lydia's work on materialism and "affluenza" sits between these two disciplines. Her pure psychology work in acculturation looks at different types of acculturation measurement, and what elements of the acculturation process are beneficial for the social development of young people from immigrant backgrounds.
Lydia teaches biological psychology on the first year Mind, Brain and Behaviour and second year Biological Psychology modules, as well as developmental and social psychology on the Growing up in a Social World module. She is also the Biological Psychology module leader for the Masters (Conversion) Award.
With a recently published article on condom usage amongst young people in Australia, Lydia is following up this area looking at gender differences in young people's beliefs about condom usage. By understanding attitudinal differences, it will be possible to develop targeted, and segment-specific messages to increase condom usage.
Lydia is also exploring the effects of family structure and perceived discrimination on the relationships between acculturation and social development amongst young people. She is also comparing the uni-dimensional and bi-dimensional models of acculturation.
Ewing MT; Windisch LE; Zeigler J (2011) Emerging brands: the case of China. In: Uncles MD ed. Perspectives on Brand Management. Victoria, Australia: Tilde University Press,
Newton FJ; Newton JD; Windisch L; Ewing MT (2013) Gender differences in beliefs about condom use among young, heterosexual Australian adults. Health Education Journal, 72 (4), pp. 443-449.
Halvorson W; Ewing M; Windisch L (2011) Using Second Life to Teach About Marketing in Second Life. Journal of Marketing Education, 33 (2), pp. 217-228.
Steyn P; Ewing MT; van Heerden G; Pitt L; Windisch LE (2011) From whence it came: Understanding source effects in consumer-generated advertising. International Journal of Advertising, 30 (1), pp. 133-160.
Ewing MT; Windisch L; Newton FJ (2010) Corporate reputation in the People's Republic of China: A B2B perspective. Industrial Marketing Management, 39 (5), pp. 728-736.
Mackay T; Ewing M; Newton F; Windisch L (2009) The effect of product placement in computer games on brand attitude and recall. International Journal of Advertising, 28 (3), pp. 423-438.
Windisch LE; Jenvey VB; Drysdale M (2003) Indigenous parents’ ratings of the importance of play, Indigenous games and language, and early childhood education. Australian Journal of Early Childhood, 28 (3), pp. 50-56.