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Dr Mark Badham, Senior Lecturer

Dr Mark Badham

Senior Lecturer

Mark Badham, PhD, is Senior Lecturer in Public Relations at Leeds Business School. His research interests centre broadly around digital corporate communication and public relations. He has published research on issue and crisis communication in digital media-arenas, news media roles in mass communication processes, government communication during a global pandemic, corporate social responsibility (CSR) communication during a global pandemic, organisational relationship management strategies, organisational social media engagement, an organization-stakeholder love framework, and organizational legitimation strategies. 

Prior to joining academia, Mark worked as a public relations professional for governments, politicians, corporations and NGOs in Australia. He has taught corporate communication and public relations courses at Aalto University School of Business (Finland), Jyvaskyla School of Business & Economics (Finland), Helsinki School of Business (Finland), Haaga-Helia University of Applied Sciences (Finland), University of Helsinki (Finland), Estonian Business School (Estonia), LCC International University (Lithuania), ISM University of Management and Economics (Lithuania), Pforzheim University (Germany), and Bond University (Australia). 

Current Teaching

  • COMM528 Brand Communication
  • COMM721 Strategic Communication Planning & Management
  • CSR Communication

Research Interests

Mark is Co-Editor of the Handbook on Digital Corporate Communication, to be published in 2023 by Edward Elgar Publishing, which is aimed at scholars and practitioners of corporate communication across the globe. He is also a co-host of the Digital Corporate Communication (DCC) Podcast (30 episodes recorded in 2022) to be launched in early 2023 for a global audience of scholars and practitioners of corporate communication. He is a member of the ‘COVID-19 Communication Research’ project based at Jyvaskyla School of Business & Economics (along with Dr. Chiara Valentini, he is a co-recipient of a EUR 150,000 research grant from Helsingin Sanomat Foundation) which examines roles of the news media and public perceptions in pandemic communications across six countries (Finland, Sweden, Italy, South Korea, USA and Australia). Mark has shared his research findings with international audiences at a Global Alliance webinar (2022), European Public Relations Education & Research Association (EUPRERA) conferences (2018, 2019, 2021 & 2022), International CommunicationAssociation (ICA) conferences (2020, 2021 & 2022), International Public Relations Research (BledCom) symposiums (2017, 2021 & 2022), Corporate Communication International (CCI) conferences (2013 & 2018), and European Group for Organizational Studies (EGOS) colloquiums (2014 & 2016).

His research interests centre broadly around digital corporate communication and public relations. He has published research on issue and crisis communication in digital media-arenas, news media roles in mass communication processes, government communication during a global pandemic, corporate social responsibility (CSR) communication during a global pandemic, organisational relationship management strategies, organisational social media engagement, an organization-stakeholder love framework, and organizational legitimation strategies.

Dr Mark Badham, Senior Lecturer
Leeds Business School

Ask Me About

  1. Communications
  2. Media
  3. Public relations
  4. Social Media

Selected Outputs

  • Badham M; Luoma-aho V (2023) Introduction to the Handbook on Digital Corporate Communication. In: Badham M; Luoma-aho V ed. Handbook on Digital Corporate Communication. Edward Elgar Publishing, pp. 1-16.

  • Luoma-aho V; Badham M; Arti A (2023) Conclusion: future roles of digital corporate communication. In: Handbook on Digital Corporate Communication. Edward Elgar Publishing, pp. 440-448.

  • Vogler D; Badham M (2023) Digital corporate communication and media relations. In: Handbook on Digital Corporate Communication. Edward Elgar Publishing, pp. 51-63.

  • Badham M; Luoma-aho V; Valentini C; Lumimaa L (2022) Digital strategic communication through digital media-arenas. In: Research Handbook on Strategic Communication. Edward Elgar Publishing, pp. 416-430.

  • Ahmed M; Badham M (2022) Organisational legitimation strategies in social media. In: Social Media for Progressive Public Relations. Routledge, pp. 124-137.

  • Valentini C; Badham M (2022) Public trust in governments' communicating with intermediaries. In: Strategic Communication in a Global Crisis. Routledge, pp. 165-183.

  • Choi SI; Jin Y; Badham M (2022) Factors influencing Americans' preventive behaviours during the COVID-19 pandemic. In: Strategic Communication in a Global Crisis. Routledge, pp. 243-260.

  • Badham M; Lievonen M; Luoma-Aho V (2022) Factors Influencing Crisis Arena Crossovers. In: Social Media and Crisis Communication. Routledge, pp. 226-237.

  • Badham M (2020) Love Wins: A Love Lens Approach to Cultivation of Organization–Stakeholder Relationships. In: Joy. Emerald Publishing Limited, pp. 3-20.

  • Badham M (2019) Four News Media Roles Shaping Agenda-building Processes. In: Big Ideas in Public Relations Research and Practice. Emerald Publishing Limited, pp. 163-176.

  • Badham M; Luoma-aho V (2023) Digital Corporate Communication - Dialogues with Scholars.

  • Choi SI; Kim S; Jin Y; Valentini C; Badham M; Colleoni E; Romenti S (2024) Effects of Individuals’ Cultural Orientations and Trust in Government Health Communication Sources on Behavioral Intentions During a Pandemic: A Cross-Country Study. Health Communication, 39 (1), pp. 107-121.

    https://doi.org/10.1080/10410236.2022.2159975

  • Kim S; Choi SI; Valentini C; Badham M; Jin Y (2023) How Motivation to Reduce Uncertainty Predicts COVID-19 Behavioral Responses: Strategic Health Communication Insights for Managing an Ongoing Pandemic. American Behavioral Scientist, pp. 1-23.

    https://doi.org/10.1177/00027642231164051

  • Badham M; Mykkänen M (2022) A Relational Approach to How Media Engage With Their Audiences in Social Media. Media and Communication, 10 (1), pp. 54-65.

    https://doi.org/10.17645/mac.v10i1.4409

  • Colleoni E; Romenti S; Valentini C; Badham M; Choi SI; Kim S; Jin Y (2022) Does Culture Matter? Measuring Cross-Country Perceptions of CSR Communication Campaigns about COVID-19. Sustainability, 14 pp. 1-20.

    https://doi.org/10.3390/su14020889

  • Jin Y; Austin L (In press) Social Media and Crisis Communication. Routledge.

  • (2023) Handbook on Digital Corporate Communication. Edward Elgar Publishing.