Dr Tim Low

Dr Wee Thiam Low, known as Tim, is a senior lecturer at Leeds Business School, awarded a PhD in Marketing in 2021. His research interests span digital and traditional marketing, focusing on consumer decision-making, virtual influencer marketing, AI-driven innovation, disruptive digital strategies, e-branding, and digital optimisation and analytics.

Before transitioning to academia, Tim was a social media and branding specialist at Media Prima, Malaysia’s largest media and entertainment conglomerate, where he developed tailored marketing strategies to drive growth, enhance brand visibility, and optimise online presence. He also served as an art director at Saatchi & Saatchi Malaysia, a leading global advertising agency, where he managed clients such as Guinness, Toyota, and Unilever, crafting global marketing strategies to improve market reach and coverage. With extensive experience as a freelance coach and strategic consultant, Tim is committed to driving innovation and providing actionable insights that empower organisations to achieve their digital marketing objectives and ensure long-term success.

Tim brings extensive practical knowledge and experience into the classroom, helping students understand and apply theory and practice in the digital sphere. Dedicated to nurturing students' talents and strengths, he was especially proud when one of his students, under his guidance, won the prestigious Adobe Digital Edge Award 2023.

Tim teaches various modules within digital marketing and is actively involved in supervising research projects at PhD, DBA, Masters, and undergraduate levels. He has successfully supervised DBA students to completion and supported Masters students in attending conferences and working towards submitting their research papers for publication.

Tim is an ad hoc reviewer for the European Journal of Marketing and Psychology & Marketing. He welcomes PhD applications relevant to his research areas.