Hannah Edyvean, Senior Lecturer

Hannah Edyvean

Senior Lecturer

Senior Lecturer

Hannah is a Senior Lecturer and Level 4 Leader on the BA (Hons) Fashion Marketing course. She holds a practice-based Masters from Leeds Beckett University and HEA Teaching Fellowship accreditation, as well as being an active PhD researcher.

Hannah’s background is in branding, visual communication and marketing, having worked as a marketeer for 10 years for global grocery clients, such as Asda, Sainsbury’s and Marks and Spencer. Prior to joining Leeds Beckett University, Hannah also set up and ran a successful graphic design and marketing agency. While running this business, Hannah was able to complete her professional practice masters, which focused on social media and digital marketing in a client-focused setting.

Hannah is also a mentor for the HEA accreditation scheme, Level 4 Lead for the BA (Hons) Fashion Marketing program, and dissertation supervisor.

Current Teaching

BA (Hons) Fashion Marketing:

  • Fashion Brands 1
  • Fashion Brands 2
  • Visual Communication for Fashion 1
  • Visual Communication for Fashion 2

Research Interests

As an active PhD researcher, Hannah is currently focused on the study of experiential marketing via the use of technology. With links to an innovative mobile application, Hannah is working on testing the use of this within real-life retail settings to provide both academic and managerial insights.

Hannah Edyvean, Senior Lecturer