50 Years

Transforming Human Behaviour

Jim McKenna’s fascination with human behaviour began when he noticed how students behaved differently in his lessons as a PE teacher, which inspired him to become involved in academia.
Now a prolific researcher who has contributed to more than 230 research items, the insights Jim gains through his academic work play a central role in his design of behaviour-focused programmes.
Published on 14 Jul 2020
Impact in sport: Transforming human behaviour