Leeds Beckett University - City Campus,
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Bridging the gap between University and Industry – Association of British Professional Conference Organisers (ABPCO)
Head of UK Centre for Events Management, Dr James Musgrave was invited by ABPCO to discuss the future relationship between the event industry and universities.
Closer relationships was at the forefront of this discussion. Dr Musgrave suggested that increasing collaboration would enhance research impact, strengthen the value and provide further opportunities for all. Following the interview, James added: “I thank ABPCO for the close partnership we have in supporting our students, research and their strength in representing such an important sector of the event industry. This series of conversations underlines the importance of a long term strategy needed between such institutions and the mutual benefit seen in professionalising and enhancing the future of the industry”.
Further information on ABPCO and membership opportunities can be found on their website.
Dr James Musgrave
James brings extensive experience in research, consultancy, and industry engagement across sport, events, and tourism, with a particular emphasis on the role of sport within the wider visitor economy, working with organisations such as the British Standards Institution (BSI), Meeting Professionals International (MPI), and the Association of British Conference Organisers (ABPCO). His expertise centres on pro-environmental behaviour and the advancement of sustainable practices, with a strong track record of evaluating and influencing change across sport events, venues, and the wider industry. He currently serves as Head of Sport Management at the Carnegie School of Sport, where he is committed to developing resilient, innovative graduates, while also supporting the sector through advisory and board roles with organisations including the International Congress and Convention Association, Business of Events, and more recently as trustee for North Yorkshire Sport.
