Dr James Musgrave, Head of Subject

Dr James Musgrave

Head of Subject

James has extensive experience in research, consultancy, and training across a number of sectors such as events, hospitality and international manufacturing. His current interests are in corporate social responsibility, pro-environmental behaviour change and sustainable knowledge transfer. 

Throughout his academic career, James has focused on sustainable management. Working with various national and international organisation, such as Meeting Professionals International (MPI), Association of British Conference Organisers (ABPCO) and Positive Impact, James has used his research to critically evaluate current sustainable practice in the event industry and influence change.

As Head of UK Centre for Events Management, James works hard to support the resilience and recovery of the event industry. As executive board member for ABPCO, he has a direct influence on the development of strategic responses to industry wide issues.

Current Teaching

  • Strategic Management, Responsible Behaviour and Business Change

Research Interests

James' current research projects focus on the transfer of sustainable knowledge and the moderating impact of trust in this process. He is also exploring trust and perceptions of risk towards pro-environmental behaviour in a post pandemic industry. At the same time, he is interested in the exploration of innovate business models in events.

Dr James Musgrave, Head of Subject

Ask Me About

  1. Business
  2. Education
  3. Festivals
  4. Leadership
  5. Recycling
  6. Sustainability

Selected Outputs

  • (2020) Managing hospitality experiences. CABI.

  • Raj R; Musgrave J (2009) Event Management and Sustainability. CABI.

  • Musgrave J; Malek K (2019) A comparative study of International Events Management Education. In: APAC CHRIE and EURO CHRIE Joint Conference, 22 May 2019 - 24 May 2019, Hong Kong, China..

  • Musgrave J (2014) Profiling the travel behaviour of sport fans against constructs of the Transtheoretical Model of Change. In: International Conference on Sustainable Tourism, Events Planning and Policy, 26 October 2014, Kunming, China.

  • Mulligan J; Wood EH; Musgrave J (2012) The future is now. In: European Meetings and Events Conference, Hungary.

  • musgrave J; Henderson S; Musgrave J (2015) Changing audience behaviour: a pathway to sustainable event management. In: Hall M; Gossling S; Scott D ed. The Routledge Handbook of Tourism and Sustainability. Routledge,

  • Musgrave J; Raj R (2009) Introduction to a Conceptual Framework for Sustainable Events. In: Raj R; Musgrave J ed. Event Management and Sustainability. CABI, pp. 1-12.

  • Raj R; Musgrave J (2009) The economics of sustainable events. In: Raj R; Musgrave J ed. Event Management and Sustainability. CABI, pp. 56-65.

  • Mulligan JA; Musgrave J (2012) Fuel for change: Supplement to the January 2012 CSR report.

  • Mulligan JA; Musgrave J (2012) The State of Corporate Social Responsibility.

  • Musgrave J; Mulligan JA; Woodward SC; Kenyon A; Jones S (2012) The value of CSR to the Meetings Industry – Research report.

  • Mulligan JA; Musgrave J (2011) The State of Corporate Social responsibility.