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Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
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Course overview
-
L27 -
City Campus -
Full-Time -
1 Year -
21 Sep 2026
Build your skillset
Gain knowledge and key skills in international marketing. This course will prime you to take advantage of opportunities in the international marketing sector.
As part of this course, you’ll:
- Explore the risk, nuances and complexities of operating in a global environment
- Gain a broad overview of international marketing in the post digital era and understand how to use your knowledge to help steer businesses to success globally
- Explore the psychological and sociological aspects of consumer behaviour
- Learn how to plan and implement effective communication campaigns in an intercultural context
- Build knowledge and understanding of emerging markets
- Learn to identify the characteristics of successful international and global brands, and understand the techniques used to manage them
- Develop the tools and knowledge to make a valuable contribution to any organisation that operates in, or plans to develop, non-domestic markets
- Choose a topic with an international or global emphasis for your Marketing Project to practise applying your expertise
Teaching expertise
You’ll be guided and supported throughout your course by our expert academics. The teaching team will support you to develop the knowledge, skills and confidence to make an immediate impact on your career.
Bringing your learning to life
This course has a strong focus on employability, and you’ll be encouraged to apply your learning. You’ll use case studies to critically analyse how effective marketing techniques can be. In addition, you’ll be given opportunities to relate your study to organisational practices.
Why study International Marketing at Leeds Beckett University?
- No prior marketing knowledge expected
- Add value to your existing undergraduate degree to make you stand out from the crowd
- Blended online and on-campus learning on designated days to support flexible study that fits around your work and life commitments
- Many assessments will include applied work, such as reports, creative presentations and group work
- Access to guest lectures with industry professionals
Why Leeds for business? Discover what the city of Leeds has to offer and why it’s a great choice for students studying business, finance or communications.
Everything you need to know
Discover all there is to know about the course, from entry requirements and fees to exploring the school you’ll be joining - we’ve got it covered.
Entry requirements
Applicants should either have at least a second class honours degree.
All applications should be supported by a reference, either academic or professional; you can download our reference template for completion.
All applicants should satisfy our English Language requirements. Please note the IELTS requirement for this course are IELTS 6.5 with no skill below 6.0. Further details about acceptable equivalent qualifications can be found on our International Student information pages.
Entry requirements
Applicants should either have at least a second class honours degree.
All applications should be supported by a reference, either academic or professional; you can download our reference template for completion.
All applicants should satisfy our English Language requirements. Please note the IELTS requirement for this course are IELTS 6.5 with no skill below 6.0. Further details about acceptable equivalent qualifications can be found on our International Student information pages.
IELTS
All applicants should satisfy our English Language requirements. Please note the IELTS requirement for this course are IELTS 6.5 with no skill below 6.0. Further details about acceptable equivalent qualifications can be found on our International Student information pages.
Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.
Modules, teaching and learning
What you'll learn
Technological change is taking marketing from the digital age towards the post-digital era. Digital is now in many cases the 'price of admission for doing business' rather than a differentiation advantage (Accenture, 2019). We are now operating in an era where marketing is digital, digital is marketing, and there is no longer the distinction between "digital" and "traditional". This module will introduce you to core marketing theories, principles and techniques.
This module has two main elements. The first is critical discussion of corporate communications specialisms such as CSR, employee communication, crisis PR/reputation management and digital communication. You'll also explore recent research and developments in those areas. The second element of the module is delivered through workshops which relate to those areas to an intercultural context. The workshops will develop your awareness of the impact of culture and diversity on the practice of corporate communication.
Develop knowledge of the psychological and sociological concepts and frameworks upon which consumer behaviour is based. You'll learn to appreciate the importance of consumer behaviour for retail organisations and develop your own analysis of influences on consumer behaviour patterns. Consumption choices range from small, insignificant purchases to large, once-in-a-lifetime occasions. It covers goods and services but also experiences, ideas and thoughts. You'll explore how Increasingly these purchases are across a range of retail vehicles both online and offline.
Explore the world of global and international marketing. You'll construct a critical understanding of key theoretical concepts that underpin the discipline. You'll apply those concepts in a practical way to case studies and exercises that feature live companies and current developments.
Study the role branding and brand management play in today's dynamic and highly competitive marketing environment. You'll understand the importance and value of brands to organisations, consumers and society, and identify the characteristics of successful brands in different contexts. You'll critically analyse, evaluate and apply a range of theoretical concepts and special interest areas used to build, manage, and strategically develop brands. Critically evaluate the role of brand management and demonstrate full appreciation of the need for a wide-lens, integrated and strategic approach to branding decisions. Understand the need for – and mechanisms of - measurement of brand performance.
Undertake a marketing-based project where you'll propose, produce and defend an extended piece of research. You'll have the choice of two tracks: 'Academic' – where you'll address a research problem grounded in academic literature as per traditional dissertations, or 'Applied' – where you'll adopt a company-based consultancy approach and focus on a decision problem.
Develop an in-depth understanding of the dynamics and specifics of the numerous country markets that have been emerging, continue to be emerging, and those now identified as emerging. You'll gain an in-depth, strategic understanding and appreciation of international marketing theory and its application to the marketing laboratory that emerging markets (EMs) represent.
Fees and funding
£10,400
UK
The tuition fee for the year for students entering in 2026/27 is £10400. The amount you will pay may increase each year to take into account the effects of inflation.
£18,440
International 2026
The tuition fee for the year for students entering in 2026/27 is £18440. The amount you will pay is fixed at this level for each year of your course.
Fees and funding
£10,400
For students entering in 2026
The tuition fee for the year for students entering in 2026/27 is £10400. The amount you will pay may increase each year to take into account the effects of inflation.
Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
Access to course resources, equipment and facilities, including:
- Simulation suite, an on-campus system that will help you to develop effective leadership and group participant skills.
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
£18,440
For students entering in 2026
The tuition fee for the year for students entering in 2026/27 is £18440. The amount you will pay is fixed at this level for each year of your course.
Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Access to course resources, equipment and facilities, including:
- Simulation suite, an on-campus system that will help you to develop effective leadership and group participant skills.
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
Funding support for your studies
Discover more about our range of postgraduate funding options including a Master's Loan of up to £13,206, and our 20% alumni discount*
*Terms apply
Career prospects
There’s a lot to consider when choosing a course. Take a look at the team you’ll be working with, employability statistics and career prospects to help make up your mind.
Guest lecture events
Gain insight and network at our guest lecture events
Leeds Business School hosts guest lectures open to students, businesses, professionals, alumni and staff. Gain insight from industry experts, leading business figures and entrepreneurs who are invited to speak across a range of subjects including business and management, leadership, marketing, PR, economics, finance, accounting, and HR.
Find out about any future events by visiting our events pages.
Career Prospects
You'll develop an expert global outlook on contemporary marketing. Completing this advanced and challenging course will enable you to achieve a master's-level qualification that will open up a wealth of professional marketing roles.
Upon completion, you’ll be able to transfer the skills developed on this course into real world situations. You’ll also have the confidence to apply your knowledge in a range of diverse and complex marketing settings.
Our graduates have entered a wide range of roles with global outlooks or have followed a route into further study.
Alyson Finney
Post Graduate Course Director / Leeds Business School
Beckett Careers Team
Our careers service is not just there for undergraduates, we support our postgraduate taught and research students too.
Your postgraduate degree will boost your CV and help you stand out from the crowd. Whether you're just starting out on your chosen career path, changing careers or moving to the next level, we can provide you with expert advice and resources to help you take the next steps to achieving your goals.
Student life
At Leeds Beckett your experience is important to us, find out more about what to expect from your time on this course and life at uni.
Experience Leeds Beckett
Our state-of-the-art facilities and learning environments give you everything you need to succeed – whether that’s completing your current studies or joining our cutting-edge research teams.
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