Postgraduate MSc

Marketing and Digital Strategy

Gain a deep understanding of the dynamic field of digital marketing. You’ll develop skills to design and implement effective digital marketing strategies.

Marketing and Digital Strategy

Course Overview

  • Institution code

  • Main location

    City Campus
  • Attendance

  • Duration

    12 Months
  • Start date

    16 Sep 2024

Develop your skillset
Add value to your existing undergraduate degree and stand out from the crowd with this master’s qualification.

As part of this course, you’ll:

  • Develop a specialist base of contemporary digital marketing knowledge which you’ll have the confidence to apply in a wide range of contexts
  • Gain the expertise to research, design and implement effective digital marketing strategies to ensure organisations are competitive
  • Learn to use an integrated blend of digital channels to reach and engage new audiences in today's challenging economic climate
  • Build a detailed understanding of consumer motivations and habits, and develop skills in customer journey mapping
  • Explore ways to increase brand loyalty and market share by using the latest digital technologies and platforms across all marketing channels
  • Learn to identify the characteristics of successful brands, and understand techniques used to manage them
  • Gain in-depth understanding of the planning, implementation, and measurement of social media marketing campaigns
  • Develop sophisticated knowledge of, and develop skill in using a range of marketing metrics, with a focus on digital metrics
  • Undertake a Marketing Project with a strategic and digital emphasis to practise applying your expertise

Teaching expertise
You’ll be guided throughout your course by our expert academics. The teaching team will support you to develop the knowledge, skills and confidence to make an immediate impact on your career. 

Bringing your learning to life
This course has a strong focus on employability, and you’ll be encouraged to apply your learning. You’ll use case studies to critically analyse how effective digital marketing techniques can be. In addition, you’ll be given opportunities to relate your study to organisational practices.

Your learning experience
Your progress will be evaluated through group work, individual work and presentations. The variety of assessment will hone your communication, prioritisation and time-management skills. Some assessments will replicate the real-life challenges faced by staff in marketing roles. This course will bring the real world into the classroom, enabling you to develop a skillset that is immediately transferable into a professional digital marketing role or further study.

Career building study
If you’re looking to lead or manage digital marketing teams in the future, this course will help you find your path. Studying this course will enhance your employability prospects by providing you with a digital specialism that’s in high demand across all industry sectors.

Why study Marketing and Digital Strategy at Leeds Beckett? University...

  1. Develop in-depth understanding of the dynamic field of digital marketing
  2. Learn from expert lecturers, researchers and digital marketing specialists
  3. Blended online and on-campus learning on designated days to support flexible study that fits around your work and life commitments
  4. Many assessments will include applied work, such as reports, creative presentations and group work to help you apply your learning
  5. Access to guest lectures with industry professionals

Why Leeds for business? Discover what the city of Leeds has to offer and why it’s a great choice for students studying business, finance or communications.

Why Leeds for Business...