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Undergraduate BA (Hons)

Available in clearing

International Tourism Management with Marketing

Combine your passion for travel with marketing expertise to gain an insight into the mind of today’s tourism consumer to design effective communications and successful experiences.

International Tourism Management with Marketing

Course Overview

  • UCAS code

  • Institution code

  • Main location

    Headingley Campus Beckett Park
  • Attendance

  • Duration

    3 Years
  • Start date

    19 Sep 2022

Learn about the power of the tourism consumer and get ahead of the curve in tourism marketing by learning to recognise how and when travellers make decisions and what type of holidays they might wish to take.

As part of your course, you’ll:

  • Combine your passion for travel and exploration with a marketing focus
  • Identify different customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms
  • Develop an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with
  • Gain an insight into moral, ethical, environmental and legal issues, allowing you to make a valuable contribution to the tourism and travel sector

You’ll acquire an understanding of sustainable tourism and development as well as the organisational structure and management of this ever-expanding field, helping you to learn how businesses operate and how skilled leaders can add to their success. 

In your second and third year, you’ll have the opportunity to further enhance your knowledge through specialist marketing modules and link your marketing work with innovative launches of new tourism experiences. 

In the final year, you’ll develop an entrepreneurial approach by working on live projects with key industry partners to create new solutions to real-life marketing challenges.

During the course, you’ll learn from world-leading experts in tourism and marketing as well as have access to industry expertise through our series of guest lectures and our links with the Institute of Travel & Tourism (ITT) and ABTA. 

Tailor your study
You’ll also have the opportunity to tailor your studies to suit your career aspirations through a selection of option modules.

Work experience
An optional work placement will offer you the skills and expertise that are in demand by travel and tourism employers.

We were the first UK university to be recognised as a Centre of Excellence for Tourism (ITT). Awarded by the leading professional body, the Institute of Travel & Tourism, this recognition puts us at the forefront of education and research in this dynamic sector.

ITT is the only professional membership body for the UK travel and tourism industry. It allows you to raise your profile, take advantage of networking opportunities with key players in the sector and to enhance your CV and future career prospects.

Why study International Tourism Management with Marketing at Leeds Beckett University...

  1. Our School was ranked in the top 50 best schools globally in 2022 by the Academic Ranking of World Universities
  2. Specialist teaching teams including research-active academics and industry professionals
  3. Join a diverse academic community to share ideas and best practice
  4. Develop your professional network through our guest lecture series
  5. Sandwich year and placement opportunities
  6. Careers advice for five years after graduation

An ITT recognised university