Undergraduate BA (Hons)

International Tourism Management with Marketing

Combine your passion for travel with marketing expertise to gain an insight into the mind of today’s tourism consumer to design effective communications and successful experiences.

International Tourism Management with Marketing

Course Overview

  • UCAS code

  • Institution code

  • Main location

    Headingley Campus Beckett Park
  • Attendance

  • Duration

    3 Years
  • Start date

    16 Sep 2024

Learn about the power of the tourism consumer and get ahead of the curve in tourism marketing by learning to recognise how and when travellers make decisions and what type of holidays they might wish to take.

As part of your course, you’ll:

  • Combine your passion for travel and exploration with a marketing focus
  • Identify different customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms
  • Develop an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with
  • Gain an insight into moral, ethical, environmental and legal issues, allowing you to make a valuable contribution to the tourism and travel sector

This course will enable you to acquire an understanding of sustainable tourism and development. You’ll also study the organisational structure and management of this ever-expanding field. This will help you to learn how businesses operate and how skilled leaders can add to their success. In your second and third year, you’ll have the opportunity to further enhance your knowledge through specialist marketing modules. You’ll link your marketing work with innovative launches of new tourism experiences. In the final year of your course, you’ll develop your entrepreneurialism by working on live projects with key industry partners to create new solutions to real-life marketing challenges.

With our flexible study options, you’ll be able to specialise in a specific area that could lead to your career of choice. For example, this could be:

  • Sustainable tourism for less developed countries
  • Destination management
  • Marketing and promotion
  • Tourist attractions management

Your assessment

Whichever modules you select, you'll never sit an exam. Our assessments are designed to test the skills that are in high demand by our industry, and you'll receive expert support and guidance to ensure you can achieve your full potential. Visit the Teaching & Learning section further down this page for more information on which modules you'll be able to study. 

UK Centre of Excellence

We were the first UK university to be recognised as a Centre of Excellence for Tourism. Awarded by the leading professional body, the ITT (the Institute of Travel and Tourism), this recognition puts us at the forefront of education and research in this dynamic sector.

ITT is the only professional membership body for the UK travel and tourism industry. Membership will enable you to raise your profile, take advantage of networking opportunities with key players in the sector and to enhance your CV and future career prospects.

A year in industry

You’ll be able to impress even the most demanding of future employers with your hands-on experience if you take the opportunity to work in industry as part of your course. You’ll be able to travel the globe working in one or multiple places throughout the year. Why not combine a season in a resort with experience in operations or commercial contracting back at head office? Or how about applying for a year working with Disney in Florida? Our dedicated placement team will support you every step of the way as you build an impressive CV.

Field trips

Our local and international field trips will take your learning outside the classroom so you can experience tourism first-hand.

Expert practitioners 

Our specialist teaching team includes research-active academics and industry professionals who work as consultants to the course. Their expertise will help to shape your learning. 


Guest lectures from leading industry speakers, such as the ITT, ABTA and industry organisations large and small will keep you up to speed with current topics and developments within this exciting sector.

Why study International Tourism Management with Marketing at Leeds Beckett University...

  1. Our School was ranked in the top 100 best schools globally by Academic Ranking of World Universities 2023
  2. Specialist teaching teams including research-active academics and industry professionals
  3. Join a diverse academic community to share ideas and best practice
  4. Develop your professional network through our guest lecture series
  5. Sandwich year and placement opportunities
  6. Ranked 9th in the UK for hospitality, event management and tourism subject group*

*Guardian University League Table 2023