Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Undergraduate BA (Hons)
International Tourism Management with Marketing
Combine your passion for travel with marketing expertise to gain an insight into the mind of today’s tourism consumer to design effective communications and successful experiences.
Course Overview
-
N845 -
L27 -
Headingley Campus Beckett Park -
Full-Time -
3 Years -
16 Sep 2024
Learn about the power of the tourism consumer and get ahead of the curve in tourism marketing by learning to recognise how and when travellers make decisions and what type of holidays they might wish to take.
As part of your course, you’ll:
- Combine your passion for travel and exploration with a marketing focus
- Identify different customer segments to develop effective marketing strategies and campaigns aimed at the right audience, at the right time, and using the right platforms
- Develop an understanding of consumer trends – who wants what type of holiday, the types of holiday likely to be available in the future and the kinds of message consumers are likely to engage with
- Gain an insight into moral, ethical, environmental and legal issues, allowing you to make a valuable contribution to the tourism and travel sector
This course will enable you to acquire an understanding of sustainable tourism and development. You’ll also study the organisational structure and management of this ever-expanding field. This will help you to learn how businesses operate and how skilled leaders can add to their success. In your second and third year, you’ll have the opportunity to further enhance your knowledge through specialist marketing modules. You’ll link your marketing work with innovative launches of new tourism experiences. In the final year of your course, you’ll develop your entrepreneurialism by working on live projects with key industry partners to create new solutions to real-life marketing challenges.
With our flexible study options, you’ll be able to specialise in a specific area that could lead to your career of choice. For example, this could be:
- Sustainable tourism for less developed countries
- Destination management
- Marketing and promotion
- Tourist attractions management
Your assessment
Whichever modules you select, you'll never sit an exam. Our assessments are designed to test the skills that are in high demand by our industry, and you'll receive expert support and guidance to ensure you can achieve your full potential. Visit the Teaching & Learning section further down this page for more information on which modules you'll be able to study.
UK Centre of Excellence
We were the first UK university to be recognised as a Centre of Excellence for Tourism. Awarded by the leading professional body, the ITT (the Institute of Travel and Tourism), this recognition puts us at the forefront of education and research in this dynamic sector.
ITT is the only professional membership body for the UK travel and tourism industry. Membership will enable you to raise your profile, take advantage of networking opportunities with key players in the sector and to enhance your CV and future career prospects.
A year in industry
You’ll be able to impress even the most demanding of future employers with your hands-on experience if you take the opportunity to work in industry as part of your course. You’ll be able to travel the globe working in one or multiple places throughout the year. Why not combine a season in a resort with experience in operations or commercial contracting back at head office? Or how about applying for a year working with Disney in Florida? Our dedicated placement team will support you every step of the way as you build an impressive CV.
Field trips
Our local and international field trips will take your learning outside the classroom so you can experience tourism first-hand.
Expert practitioners
Our specialist teaching team includes research-active academics and industry professionals who work as consultants to the course. Their expertise will help to shape your learning.
Networking
Guest lectures from leading industry speakers, such as the ITT, ABTA and industry organisations large and small will keep you up to speed with current topics and developments within this exciting sector.
Why study International Tourism Management with Marketing at Leeds Beckett University...
- Our School was ranked in the top 100 best schools globally by Academic Ranking of World Universities 2023
- Specialist teaching teams including research-active academics and industry professionals
- Join a diverse academic community to share ideas and best practice
- Develop your professional network through our guest lecture series
- Sandwich year and placement opportunities
- Ranked 9th in the UK for hospitality, event management and tourism subject group*
*Guardian University League Table 2023
Explore videos and blogs
Is tourism sustainable? Dr Peter Robinson, Head of the UK Centre for Tourism and Hospitality Management at Leeds Beckett University, talks about how we can move towards more sustainable tourism, teaching the tourism leaders of tomorrow and what we should consider if we are looking for a more sustainable holiday.
BA (Hons) International Tourism Management, Athina Barbas-Marcroft BA (Hons) International Tourism Management student Athina talks about her experiences at Leeds Beckett.
We are a school with a critical edge. Find out why.
BA (Hons) International Tourism Management, Levi Tucker BA (Hons) International Tourism Management student Levi talks about his experiences at Leeds Beckett.
Graduate story: Holly Tedford You will be taught by a team of supportive, industry professionals. Holly Tedford, BA (Hons) International Tourism Management student shares her experience
Everything you need to know
Discover all there is to know about the course, from entry requirements and fees to exploring the school you’ll be joining - we’ve got it covered.
Entry requirements
112
points required
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
We have welcomed students from over 140 countries to study at Leeds Beckett University. If you are interested in studying with us you can find all the information you need about entry requirements and how to apply on our country specific pages.
Entry requirements
112
points required
UCAS Tariff Points: 112 points required.
(Minimum 72 from two A Levels or equivalent, excluding General Studies).
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
GCSEs
GCSE English Language and Maths at Grade 4 or above (Grade C for GCSEs taken before 2017) or equivalent. Key Skills Level 2, Functional Skills Level 2 and the Certificate in Adult Literacy and Adult Numeracy are accepted in place of GCSEs.Access to HE Diploma
Pass overall with a minimum of 112 UCAS tariff points.T Levels
Pass overall with a minimum of 112 UCAS tariff points, including a C or above on the core.Scottish Awards
112 UCAS tariff points from a minimum of 5 Highers of which at least 2 must be grade B or above.Irish Leaving Certificate
112 UCAS tariff points from a minimum of 5 subjects at higher level of which at least 3 must be grade H3 or above.International baccalaureate
112 UCAS tariff points from a minimum of 3 Highers of which at least 2 must be grade H5 or above.IELTS
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
Our commitment to help every student succeed
Leeds Beckett University is committed to ensuring that every student with the potential to succeed at our University is able to do so regardless of their background. For this reason we operate a contextual admissions policy, which means we take into account a range of additional factors when we assess a student’s application. Applicants who meet at least one of our contextual admissions criteria will be offered a place on this course with lower (predicted or achieved) UCAS Tariff Points than our published tariff (above).Our contextual admissions criteria are:
- Home postcode is in an area where few people go to University (POLAR4 quintile 1 or 2 area. This can be checked on the Office for Students website).
- Declared disability on the UCAS application form (or direct application for part time applicants).
- Over the age of 21 on the 1st of September before the course starts.
- Declared as a care experienced on the UCAS application form (or direct application for part time applicants).
Mature Applicants
Our university welcomes applications from mature applicants who demonstrate academic potential. All students will be considered through the contextual admissions policy described above. If you do not meet the requirements through the contextual admissions policy, we may still be able to make you an offer if you have recent relevant work experience through our 'Recognition of Prior Learning' policy. Please ensure that you list both your qualifications and any relevant work experience in your application so that we can consider you under both schemes where applicable. All applicants should meet our standard entry requirements of GCSE grade C in English language and, where specified, Maths. Alternative qualifications such as functional skills are accepted in lieu of GCSEs for most courses.We have welcomed students from over 140 countries to study at Leeds Beckett University. If you are interested in studying with us you can find all the information you need about entry requirements and how to apply on our country specific pages.
If you're applying via UCAS, find out more about how your qualifications fit into the UCAS tariff.
International baccalaureate
112 UCAS tariff points from a minimum of 3 Highers of which at least 2 must be grade H5 or above.IELTS
IELTS 6.0 with no skills below 5.5, or an equivalent qualification. The University provides excellent support for any applicant who may be required to undertake additional English language courses.
Selection Criteria
We may use selection criteria based on your personal attributes; experience and/or commitment to the area of study. This information will be derived from your personal statement and reference and will only be used if you have met the general entry requirements.
Additional entry requirements:
Verify your qualifications
If you are an international student, we can help you to compare and verify your qualifications. Please contact our International Office on +44 (0)113 812 1111 09.00 to 17.00 Mon-Thurs / 09.00 to 16.30 Fri GMT or email internationaloffice@leedsbeckett.ac.uk.Need to improve your English Language skills?
Don't worry if you don't have the level of English required for your chosen course. We offer a wide range of courses which have been designed to help you to improve your qualifications and English language ability, most of which are accredited by the British Council. Check your English and find out more about our English courses.More questions?
No matter what your questions, we are here to answer them, visit our International website to get more information and find out about our online open days.Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.
Teaching & Learning
What you'll learn
What you'll learn
Critically explore the planning, development and management of international tourism destinations. This module will develop your ability to understand the social, political, economic, and environmental contexts in which destination management takes place. You'll explore this at international and national, regional and local levels. You'll consider the different aspects of destination management, and evaluate them in the context of diverse political, environmental, community and commercial interests. The module relates concepts, theories and models of strategic destination management to the processes of policy development, planning and the management of impacts of tourism within diverse tourism destinations.
Gain a comprehensive understanding of the relationship between technology and tourism, and how advancements in technology are shaping the industry. This module will equip you with the knowledge and skills to navigate the digital landscape. You'll be ready to harness technology's potential to address the challenges of sustainable and innovative tourism management.
Explore holistic wellbeing as a fundamental skill for your personal, academic, and professional growth in the context of both tourism studies and the tourism industry. The module will draw upon the Five Areas of Wellbeing model (Connect, Be Active, Take Notice, Give and Keep Learning). You'll explore interconnected domains of wellbeing, understand their influence on learning and performance, and develop practical skills to enhance your overall wellbeing.
Study the principles and processes of thinking and managing strategically. This module will introduce a range of tools and techniques for more effective and evidence-based decision-making in tourism organisations. You'll develop the skills and understanding to implement these strategic decisions effectively within the context of strategic management.
Develop your understanding and ability to apply innovation and creativity in the context of tourism. There will be a strong emphasis on sustainable practices and solutions. Through a range of engaging content and activities, you'll explore the process of idea conceptualization, problem-solving, and developing innovative solutions and new ideas within the tourism industry. Your assessment for this module will be shared with The Research Skills Lab module. You'll be assessed on your innovative and creative proposal, the development of your methodological design toolkit, your data collection and the analysis and application of your research findings.
Gain an understanding of the breadth of marketing and communications functions in the tourism sector. This module will explore consumer behaviour and consumer decision making. You'll study marketing and communications planning and delivery theory. You'll look at digital communications and social media in detail, and you'll understand the importance of using effective marketing and communications channels to reach selected consumer groups.
What you'll learn
Undertake a consultancy project related to specific issues facing the tourism and hospitality industries. Working as part of a small team, you'll use problem-solving methods and project management techniques to address a brief which will be set by external industry clients. You'll be able to adopt innovative approaches to finding solutions to real industry challenges. The module will develop and assess your skills, knowledge and professionalism as you management and realise the project. You'll also develop key professional networking skills through opportunities with the industry.
Option modules may include
Understand the importance of strategically managing the hospitality industry, and its associated stakeholders, by creating and presenting food and drink places and spaces. This module will introduce the hospitality industry’s role in strategically creating food and drink value for places and spaces; be they countries such a France, Mexico or Thailand, or regions such as the Champagne Region, and cities from London to New Orleans or Marrakesh. You'll then explore the management, marketing and imagery of food and drink places and spaces. The final part of this module will review the sensory experiences and pleasures that consumers seek from the food and drink in specific places and spaces.
Gain a comprehensive and critical set of insights into tourism in emerging economies in the Global South. You'll advance your knowledge in concepts of ethics, sustainability and responsibility that are embedded throughout the course underpinned by the idea of responsible tourism.
Inspire and develop your interest in enterprise and business creation. Using frameworks for business planning and development, you'll address key issues from initial idea generation to launching and growing the business, before assessing potential exit strategies.
Initiate, plan, research, sustain and evaluate an extended piece of independent intellectual work based on individual initiative.
This module will enable you to identify clear potential routes for professional work beyond graduation. You'll learn how to craft your own career plan that will enhance your self-assurance. Your plan will help you to navigate a future where linear career paths will no longer be the norm. You'll fuse disciplinary knowledge with the experience gained from a suite of professional development activities (such as short-term placements, internships, volunteering activities, case studies, project work, and online workshops). This module will enable you to develop an increased understanding of the contemporary work environment, preparing you to enter it successfully. The module will nurture a positive mind-set, so you'll feel you can shape your future and pursue your aspirations with confidence.
This course offers the opportunity to take a ‘sandwich’ year – a year of paid employment in industry which will build your skills and experience. This is usually taken between the second and third year of your degree, typically making your course four years in total.
Students who choose the sandwich route find it helps with both their studies and getting a job after graduation. It can build your confidence, contacts, and of course your CV. Leeds Beckett advertise lots of placement opportunities and provide support in helping you find the right placement for you.
Fees & Funding hellooo
£9,250
UK
The tuition fee for the year for students entering in 2024/25 is £9250. The amount you will pay may increase each year to take into account the effects of inflation.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £1385.
£16,000
International 2024
The tuition fee for the year for students entering in 2024/25 is £16000. The amount you will pay is fixed at this level for each year of your course.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £2400.Fees & Funding
£9,250
For students entering in 2024
The tuition fee for the year for students entering in 2024/25 is £9250. The amount you will pay may increase each year to take into account the effects of inflation.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £1385.Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Essential Costs
- Replacement DBS Certificate (should you need a DBS certificate for your placement/projects/professional practice, and you lose your original, you will be charged for a replacement)
- Residential visits; the details and location will vary but the costs you will need to pay could include travel, accommodation and subsistence
Optional Costs
- Membership of the Institute of Travel & Tourism (£30 for up to three years)
- Membership of the Tourism Management Institute (£20 plus VAT for a one-year student membership when studying a TMI-recognised course)
- Educational visits; the details and location will vary but the costs you will need to pay could include travel, accommodation and subsistence
- Placement locations and experiences will vary throughout the course and you will need to pay for any additional travel or dual accommodation costs and subsistence
- Study abroad option; costs will vary depending on location, accommodation and travel options
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
£16,000
For students entering in 2024
The tuition fee for the year for students entering in 2024/25 is £16000. The amount you will pay is fixed at this level for each year of your course.
Sandwich Year
You will normally spend a whole year in placement. For this year you will be charged a reduced fee of £2400.Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Essential Costs
- Replacement DBS Certificate (should you need a DBS certificate for your placement/projects/professional practice, and you lose your original, you will be charged for a replacement)
- Residential visits; the details and location will vary but the costs you will need to pay could include travel, accommodation and subsistence
Optional Costs
- Membership of the Institute of Travel & Tourism (£30 for up to three years)
- Membership of the Tourism Management Institute (£20 plus VAT for a one-year student membership when studying a TMI-recognised course)
- Educational visits; the details and location will vary but the costs you will need to pay could include travel, accommodation and subsistence
- Placement locations and experiences will vary throughout the course and you will need to pay for any additional travel or dual accommodation costs and subsistence
- Study abroad option; costs will vary depending on location, accommodation and travel options
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
9th
in the UK for hospitality, event management and tourism subject group*
Top 100
Our School was ranked in the top 100 best schools globally by Academic Ranking of World Universities 2023
Moving on up
Leeds Beckett climbs 40 places in the Complete University Guide 2024
Your future in our hands
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