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Leeds Beckett University - City Campus,
Woodhouse Lane,
LS1 3HE
Course Overview
-
L27 -
City Campus -
Full-Time -
12 Months -
16 Sep 2024
Develop your skillset
Add value to your existing undergraduate degree and stand out from the crowd with this master’s qualification.
As part of this course, you’ll:
- Develop a specialist base of contemporary digital marketing knowledge which you’ll have the confidence to apply in a wide range of contexts
- Gain the expertise to research, design and implement effective digital marketing strategies to ensure organisations are competitive
- Learn to use an integrated blend of digital channels to reach and engage new audiences in today's challenging economic climate
- Build a detailed understanding of consumer motivations and habits, and develop skills in customer journey mapping
- Explore ways to increase brand loyalty and market share by using the latest digital technologies and platforms across all marketing channels
- Learn to identify the characteristics of successful brands, and understand techniques used to manage them
- Gain in-depth understanding of the planning, implementation, and measurement of social media marketing campaigns
- Develop sophisticated knowledge of, and develop skill in using a range of marketing metrics, with a focus on digital metrics
- Undertake a Marketing Project with a strategic and digital emphasis to practise applying your expertise
Teaching expertise
You’ll be guided throughout your course by our expert academics. The teaching team will support you to develop the knowledge, skills and confidence to make an immediate impact on your career.
Bringing your learning to life
This course has a strong focus on employability, and you’ll be encouraged to apply your learning. You’ll use case studies to critically analyse how effective digital marketing techniques can be. In addition, you’ll be given opportunities to relate your study to organisational practices.
Your learning experience
Your progress will be evaluated through group work, individual work and presentations. The variety of assessment will hone your communication, prioritisation and time-management skills. Some assessments will replicate the real-life challenges faced by staff in marketing roles. This course will bring the real world into the classroom, enabling you to develop a skillset that is immediately transferable into a professional digital marketing role or further study.
Career building study
If you’re looking to lead or manage digital marketing teams in the future, this course will help you find your path. Studying this course will enhance your employability prospects by providing you with a digital specialism that’s in high demand across all industry sectors.
Why study Marketing and Digital Strategy at Leeds Beckett? University...
- Develop in-depth understanding of the dynamic field of digital marketing
- Learn from expert lecturers, researchers and digital marketing specialists
- Blended online and on-campus learning on designated days to support flexible study that fits around your work and life commitments
- Many assessments will include applied work, such as reports, creative presentations and group work to help you apply your learning
- Access to guest lectures with industry professionals
Why Leeds for business? Discover what the city of Leeds has to offer and why it’s a great choice for students studying business, finance or communications.
Everything you need to know
Discover all there is to know about the course, from entry requirements and fees to exploring the school you’ll be joining - we’ve got it covered.
Entry requirements
Applicants should have at least a second class honours degree in a cognate subject of Business and Marketing, this must include at least 80 credits from marketing modules. If you have 12 months work experience in a Marketing role and the CIM Diploma, then this can be a second class honours degree in any discipline.
All applications should be supported by a reference, either academic or professional; you can download our reference template for completion.
All applicants should satisfy our English Language requirements . Please note the IELTS requirement for this course are IELTS 6.5 with no skill below 6.0. Further details about acceptable equivalent qualifications can be found on our International Student information pages .
Entry requirements
Applicants should have at least a second class honours degree in a cognate subject of Business and Marketing, this must include at least 80 credits from marketing modules. If you have 12 months work experience in a Marketing role and the CIM Diploma, then this can be a second class honours degree in any discipline.
All applications should be supported by a reference, either academic or professional; you can download our reference template for completion.
All applicants should satisfy our English Language requirements . Please note the IELTS requirement for this course are IELTS 6.5 with no skill below 6.0. Further details about acceptable equivalent qualifications can be found on our International Student information pages .
IELTS
All applicants should satisfy our English Language requirements . Please note the IELTS requirement for this course are IELTS 6.5 with no skill below 6.0. Further details about acceptable equivalent qualifications can be found on our International Student information pages .
Independent study is a crucial part of learning at university and you will be required to undertake many hours of self-directed research and reading, and preparation and writing of assessments. Your course is delivered through a number of modules, which will help you to plan your time and establish a study routine. Outside of your lectures, workshops and tutorials, a range of support is available to assist with your independent study. Our subject-specific librarians will be on hand to direct you to the specialist learning and study-skill resources. You’ll also be assigned an academic advisor to give you tailored feedback and support.
Teaching & Learning
What you'll learn
Develop an appreciation of strategic marketing tools, including brand and online strategies, used by managers to assess their company's market and achieve a competitive advantage.
Develop expert knowledge in a variety of concepts, models and theories concerned with digital marketing including web 2.0, consumer generated media and constantly evolving platforms such as social media.
Develop the skills and knowledge to enable strategic decision-making for the management of digital channels. You'll have the expertise to understand the customer journey from an omnichannel perspective. This module will enable you to gain the skills to assess digital customer insights and strategic options for channel selection. Your knowledge of effective management and legalities of digital channels and campaigns will allow you to analyse the techniques utilised by marketers to explore the customer journey.
Understand how social media fits into the marketer's toolbox. You will combine theory with practice and cover core skills such as strategic planning for social media applications, incorporating platforms into a brand's marketing communications, and using social media data to gain customer insights. You will study four 'zones' of social media: community (e.g. Instagram), publishing (e.g. Tumblr), entertainment (e.g. Candy Crush Saga) and commerce (e.g. Groupon).
Develop an understanding of branding, consumer relationships with brands and the brand management process in a dynamic, highly competitive and global operating environment.
Explore the importance of managing marketing data and its use in effective marketing decision making. You will study the role of marketing metrics within organisations and you will understand how a range of measurement techniques can enable organisations to achieve marketing insights and strategic decision making.
Undertake a marketing-based project where you'll propose, produce and defend an extended piece of research. You'll have the choice of two tracks:
• 'Academic' – where you'll address a research problem grounded in academic literature as per traditional dissertations, or
• 'Applied' – where you'll adopt a company-based consultancy approach and focus on a decision problem.
Fees & Funding hellooo
£9,900
UK
The tuition fee for the year for students entering in 2024/25 is £9900. The amount you will pay may increase each year to take into account the effects of inflation.
£17,500
International 2024
The tuition fee for the year for students entering in 2024/25 is £17500. The amount you will pay is fixed at this level for each year of your course.
Fees & Funding
£9,900
For students entering in 2024
The tuition fee for the year for students entering in 2024/25 is £9900. The amount you will pay may increase each year to take into account the effects of inflation.
Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
Access to course resources, equipment and facilities, including:
- Simulation suite, an on-campus system that will help you to develop effective leadership and group participant skills
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
£17,500
For students entering in 2024
The tuition fee for the year for students entering in 2024/25 is £17500. The amount you will pay is fixed at this level for each year of your course.
Additional course costs
Tuition Fees
Your tuition fees cover the cost of registration, tuition, academic supervision, assessments and examinations.
The following are also included in the cost of your course:
- 24/7 Library and student IT support
- Free wifi via eduroam
- Skills workshops and resources
- Library membership, giving access to more than 500,000 printed, multimedia and digital resources
- Access to software, including five free copies of Microsoft Office 365 to install on your PC,laptop and MAC, and access to free high-end software via the Leeds Beckett remote app
- Loan of high-end media equipment to support your studies
In many cases, costs associated with your course will be included in your course fee. However, in some cases there are ‘essential’ additional costs (those that you will be required to meet in addition to your course fee), and/or ‘optional’ additional costs (costs that are not required, but that you might choose to pay). We have included those essential or optional additional costs that relate to your course, below.
Access to course resources, equipment and facilities, including:
- Simulation suite, an on-campus system that will help you to develop effective leadership and group participant skills
Other study-related expenses to consider: materials that you will need to complete your course such as books (whilst the library provides access to readings recommended for your modules, you may wish to purchase your own copies of some books); you can also make suggestions for books to be added to Library stock; placement costs (these may include travel expenses and living costs); student visas (international students only); printing, photocopying and stationery (you may need to pay for multiple copies of your dissertation or final project to be printed and bound); events associated with your course such as field trips; study abroad opportunities (travel costs and accommodation, visas and immunisations). Other costs could include academic conferences (travel costs) and professional-body membership (where applicable). The costs you will need to cover for graduation will include gown hire and guest tickets, and optional extras such as professional photography.
As well as your mobile phone, you will also need access to a desktop computer and/or laptop to complete assignments and access university online services such as MyBeckett, your virtual learning environment. You can book and borrow AV equipment through the media equipment service accessed online via the student hub and located in the library at each campus. Equipment includes: 360 Cameras, iPads, GoPros, MacBooks, portable data projectors, portable projection screens, flipchart stands, remote presenters, digital cameras and camcorders, SLR cameras, speakers, microphones, headphones, headsets, tripods, digital audio recorders and PC/laptops (a laptop loans service is provided on campus in the library on both campuses). Student laptops are also available from the laptop lockers located in the libraries.
This list is not exhaustive, costs are approximate and will vary depending on the choices you make during your course. Any rental, travel or living costs are also in addition to your course fees. If you choose to study via distance learning, you may not be able to access all of the facilities listed if you are not able to visit us on campus.
We are proud of the strong reputation we have forged amongst businesses and employers for our innovative and work-ready graduates. Our approach to learning enables you to benefit from our academic expertise, and our valuable industry and professional contacts ensure that your learning meets industry standards.
Professor George Lodorfos
Dean of School
Moving on up
Leeds Beckett climbs 40 places in the Complete University Guide 2024
Your future in our hands
There’s a lot to consider when choosing a course. Take a look at the team you’ll be working with, employability statistics and career prospects to help make up your mind.
Guest lecture events
Gain insight and network at our guest lecture events
Leeds Business School hosts guest lectures open to students, businesses, professionals, alumni and staff. Gain insight from industry experts, leading business figures and entrepreneurs who are invited to speak across a range of subjects including business and management, leadership, marketing, PR, economics, finance, accounting, and HR.
Find out about any future events by visiting our events pages.
Career Prospects
As a marketing and digital strategy specialist with a master’s qualification, you’ll stand out from the crowd. You’ll develop a valuable digital marketing skillset, powered by your extensive practical and theoretical knowledge. On successful completion, you’ll be able to make a significant and measurable contribution in a marketing role.
You’ll be in a prime position to apply for roles in organisations across all sectors, such as:
- Digital marketing manager
- Marketing manager
- Business development manager
- Digital strategist
This course could also be your springboard into further study at PhD-level.
Beckett Careers Team
Our careers service is not just there for undergraduates, we support our postgraduate taught and research students too.
Your postgraduate degree will boost your CV and help you stand out from the crowd. Whether you're just starting out on your chosen career path, changing careers or moving to the next level, we can provide you with expert advice and resources to help you take the next steps to achieving your goals.
Your Beckett experience
At Leeds Beckett your experience is important to us, find out more about what to expect from your time on this course and life at uni.
Experience Leeds Beckett
Our state-of-the-art facilities and learning environments give you everything you need to succeed – whether that’s completing your current studies or joining our cutting-edge research teams.
