Brewing up a storm in historic Saltaire
15 March 2019
Leeds Beckett students have raised the PR bar at an award-winning Yorkshire brewery.
Pic: Front: Eva Mitchell, Abigail Wilson, Wendy Carthew (Saltaire Brewery), Tom Southern, Fenella Dunsford. Back: Gemma Ratton and Shirley Beresford (senior lecturer at Leeds Beckett)
The team of five final year Public Relations students from Leeds Business School carried out in-depth research for Saltaire Brewery in Shipley as the firm expands its bottling plant.
The students looked into branding and communications for the company, interviewing customers, employees and fellow Leeds Beckett students ahead of a new branding campaign.
Wendy Carthew, General Manager at Saltaire Brewery, said: “As an ex-student of Leeds Beckett’s Leeds Business School myself, I know how important it is to build a portfolio of work for CVs of real work for real clients.
“The Leeds Business School PR degree course remains one of the few courses to offer this sort of live consultancy experience to undergraduates.
“Having worked with the course and its students on a number of research projects, the quality of the work and professionalism of the teams is always a credit to the Business School.
“And the brewery is planning to put in place many of the recommendations from this latest research.”
Shirley Beresford, Senior Lecturer and Research Supervisor for the team said: “Once again we are so proud of the work of our PR students at Leeds Business School.
“Our PR courses continue to make a tangible impact in the wider business economy for the region and beyond and also delivers bottom line employability results for hard working students.”
Leeds Beckett student Abigail Wilson said it had been a terrific experience working for Saltaire Brewery, which has won more than 70 trade awards for its craft ales.
“Working for a major client on important live contemporary communications projects is a fantastic opportunity for undergraduates,” she said.
“It’s a great end to the degree course and sets us up with genuinely relevant work experience to put on our CVs.”