Leeds Met research to be presented at EIBTM in Barcelona
Latest findings from new white papers and supplements for Meeting Professionals International (MPI)from the Future of Meetings study will be presented at EIBTM, the global meetings and events exhibition in Barcelona at the end of November.
Principal Lecturer Jackie Mulligan from the International Centre for Research in Events, Tourism and Hospitality will be presenting latest findings at the conference which attracts meetings industry professionals, venues, destinations from across Europe and the World each year.
The presentation will be another milestone in the MPI commissioned study which has seen live tracking of social media at live global events, technology reviews of key trends, analysis of over 1600 surveys, worldwide focus groups, interviews with technology innovators as well as experts from outside the industry.
Jackie Mulligan explains "the research is bringing together multiple perspectives to develop some key trend insights. The educational session at the conference is very interactive but I will also be doing tours to help businesses reimagine the meeting places and spaces as a workshop on the move."
The latest white paper series which includes 10 separate pieces will be published from now until the end of January on the MPI website. The work has involved collaboration across the Centre and between Carnegie Faculty and the Faculty of Arts, Environment and Technology.