PR lecturers and alumni share their know-how in new book
The new book, which is supported by the Chartered Institute of Public Relations (CIPR) and is released on 9 September by Wiley, is the follow-up to the bestselling 'Share This: The Social Media Handbook for PR Professionals', published by Wiley in 2012.
Chapters have been contributed by Richard Bailey, Senior Lecturer in PR, Stuart Bruce, Consultant, Trainer and Associate Lecturer, Chris Norton, Consultant, Associate Lecturer and PR graduate from 2000 and Dom Burch, Head of PR and Social Media at ASDA and PR graduate from 1998.
'Share This Too', like 'Share This', is a pragmatic guide for anyone that wants to continue working in public relations. It is a larger book than the first, with more than 30 contributors, including all of those from the highly successful first book and many of whom are successful authors in their own right. It also probes more deeply into the subject and is divided into seven sections: The Future of Public Relations; Audiences and Online Habits; Conversations; New Channels, New Connections; Professional Practice; Business Change and Opportunities for the Public Relations Industry; and Future-Proofing the Public Relations Industry. The content complements the first book rather than merely updating it. It evaluates what is current in the theory, delivery and evaluation of 21st century public relations and organisational communication.
You can buy the book here.
Photo: l-r Richard Bailey, Stuart Bruce and Chris Norton.