Manage your preferences

The Leeds Beckett website is designed to enable you to manage your own privacy preferences. By clicking on 'Cookies' below you can manage what data the site collects about your browsing. This will only maintain if you are on your own device or using a synched version of your chosen browser. If you are using a shared or public machine without synching your browser then there is no need to change the preferences.

Our site is built with accessibility in mind and we seek to adhere to the WACG AA levels of compliance for digital accessibility. To support that we have provided instructions on managing animations below.

Cookies

Necessary Cookies
Necessary cookies enable you to use all the different parts of leedsbeckett.ac.uk. Without them services that you have asked for cannot be provided. Necessary cookies can only be disabled by changing your browser preferences.
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Analytical cookies help us understand how people are using our websites, so we can improve them and provide a better user experience. We also sometimes get our approved partner companies to analyse how people are using Leeds Beckett Websites and they may set their own analytical cookies in order to do this.
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For more information please view our Privacy Policy

Animations & Interaction

The Leeds Beckett University website occasionally uses animations to page elements and animated gifs to add impact to pages. If you wish to stop them from playing for accessibility purposes or for personal preference then please see the guidance below. Please note that browsers sometimes change how they operate, so please refer to your browser help files to find their latest information.
How do I turn off animations?

Chrome

Chrome users will need to use browser extensions. Animation Policy from Google will help you set your own preferences.

Microsoft Edge

There is currently no way to disable animations within Microsoft Edge. Users of Edge (Chromium) browser can install the Chrome extensions above and use them.

Internet Explorer

To stop animations on a single page you can just press the 'Esc' key. This will stop the animation on that page. If you wish to restart the animations you need to refresh the page. To permanently disable the playing of animated GIF images, open Internet Options > Advanced tab. Under the Multimedia section, uncheck the Play animations in webpage check-box, click Apply and Exit and then restart your computer.

Firefox

Type about:config in Firefox address bar and hit Enter to open Settings. Search for the image.animation_mode flag and change its value from Normal to None. Once you restart Firefox this will disable animations.

Professor Steve McKevitt

Director of Strategy at Relative®

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About

Steve has 25 years experience as a business owner. He is currently the co-owner and Director of Strategy at Relative®, a creative consultancy. He works as a brand strategist throughout the USA and EMEA, providing strategic business advice that helps to deliver growth and operational change. His current clients include Coca-Cola, Nike, NBC Universal, Danone, Brown Forman (Jack Daniels), Ford and Schweppes.

Steve is also an Oxford University author, a professor of brand communication at Leeds Business School and a fellow of the Chartered Institute of Marketing. He completed his PhD at the University of Sheffield in 2017 and has written several books and numerous articles about the issues facing consumers, companies, and society in our marketing-dominated age.

Since 2019, Steve has been working with the Department of BEIS and the Chartered Association of Business Schools to develop and deliver a series of programmes aimed at entrepreneurs, namely the Small Business Leadership Programme and Help to Grow, for which he developed the 'Build a Brand' module.