Victoria Pourzand, Senior Director

Victoria Pourzand

Senior Director

Tori Pourzand is Senior Director of Media Relations and PR at the UK’s third largest supermarket, Asda, and has been ranked one of the most influential PR people in the UK.

Tori has led Asda’s media and PR through some of the most high-profile events of its recent history, including the proposed merger with Sainsbury’s, acquisition by the Issa Brothers and TDR Capital Ltd, and the Covid-19 pandemic.

As well as leading corporate and crisis comms for the business, Tori also oversees brand PR for all Asda’s products and services, including George fashion.

Tori has almost 20 years working in media relations across a range of sectors and gained her first PR qualification through the CIPR professional training course offered through Leeds Beckett University. She started her professional career as a University Press Officer at the University of Hull and also served as Student Union President of Hull University Union after completing her degree in English and Art History.

 
Victoria Pourzand, Senior Director