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Dr Alfred Chinta

Course Director

Alfred is an experienced academic adept at handling courses at postgraduate level. He provides consultancy to businesses in the UK and enjoys working with organisations to identify supply chain issues and offer solutions to improve their performance. He has worked with 2 KTP projects in the past and is currently working with 2 KTP projects in healthcare waste management and development of AI enabled dashboards for enhancement of Supply chain sustainability. He guides doctoral and masters students to ensure their research, projects and dissertations are innovative and aligned to the current needs of businesses and organisations.

 

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About

Alfred is an experienced academic adept at handling courses at postgraduate level. He provides consultancy to businesses in the UK and enjoys working with organisations to identify supply chain issues and offer solutions to improve their performance. He has worked with 2 KTP projects in the past and is currently working with 2 KTP projects in healthcare waste management and development of AI enabled dashboards for enhancement of Supply chain sustainability. He guides doctoral and masters students to ensure their research, projects and dissertations are innovative and aligned to the current needs of businesses and organisations.

 

An experienced academic with background in production management and grounded in consultancy within manufacturing networks. Has supervised several doctoral students, managed several enterprise and commercial projects and has taught globally in UK, Asia and Africa.

Attained over 25 years experience of working in manufacturing and supply chain aspects of automotive, aerospace, textile and retail supply chains.

Has knowledge of technology use in manufacturing and supply chain planning which was his area of research on his PhD and works on various funded projects including KTP, British council project.

Has delivered several consultancy projects for Retail institute, Manages apprenticeship courses in area of Business and management, teaches on supply chain courses and delivers training to SMES. Researches sustainability among procurement and logistics professionals and organisations in businesses.

Academic positions

  • External Examiner
    Liverpool John Moores University, Department of Built Environment, Liverpool, United Kingdom | 01 April 2018 - 30 September 2021

  • External Examiner
    University of Westminster, BIMO, London, United Kingdom | 02 December 2013 - 31 July 2018

  • External Examiner
    University of Gloucestershire, Business School, Cheltenham, United Kingdom | 02 December 2013 - 29 September 2017

  • Senior Lecturer
    University of Bolton, Bolton Business School, Bolton, United Kingdom | 01 October 2007 - 29 February 2012

  • Research Fellow
    University of Bolton, Enterprise Projects, Bolton, United Kingdom | 01 March 2006 - 30 September 2007

Non-academic positions

  • Assistant Manager
    Shriram Fuel Injection Industries, Hyderabad, India | 18 August 1997 - 31 July 2001

Degrees

  • PhD
    Universiy of Bolton, Bolton, United Kingdom | 02 June 2003 - 01 May 2007

  • MBA Technology Management
    University of Sheffield, Sheffield, United Kingdom | 24 September 2001 - 28 February 2003

  • Bachelor of Mechanical Engineering
    Osmania University, Hyderabad, India | 01 November 1993 - 30 May 1997

Certifications

  • Senior Fellowship
    Higher education academy, UK | 12 January 2015 - present

  • Implementation of ISO:14000
    British Standards Institute, London, United Kingdom | 06 October 2011 - 07 October 2011

  • Implementation of QS-9000
    Underwriters laboratories, Hyderabad, India | 04 October 1999 - 08 October 1999
    Was part of a core group of employees tasked with writing the Process and Systems manuals and training of internal employees in a 1200 strong manufacturing facility.

  • Internal Auditor - ISO9000
    Det Norske Veritas, Hyderabad, India | 05 October 1998 - 09 October 1998

Languages

  • English
    Can read, write, speak, understand and peer review

  • Hindi
    Can read, write, speak, understand and peer review

  • Telugu
    Can read, speak and understand

Research interests

Approaches and attitudes to waste management
Evaluation and implementation of SCOPE-3 initiatives using Information systems
Study of planning processes in medium sized businesses
Impact of Omni-channel retailing on supply chains

 

Publications (11)

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Conference Contribution

EXAMINING THE SUSTAINABILITY AND CSR PERFORMANCE OF THE MAJOR AIRLINES IN THE WORLD BASED IN ADVANCED AND DEVELOPING ECONOMIES

Featured 08 September 2016 Logistics Research Network 2016 Universiy of Hull, Hull

Sustainability and its implementation in all organisations has moved on from awareness to implementation. While some industries have taken the lead and have established reporting standards the other industries have lagged in their collective action. This study is an attempt to bring together data on sustainability, financial performance and link it with benchmarking theory. This will allow identification of factors which fuel faster implementation but will also serve as a starting point for later studies. A key area for understanding is that whether higher passenger numbers makes an airline to be more responsible. It will also be useful to see if other factors like fleet size, alliance membership and turnover are able to influence airlines into making progress in this key area of supply chain performance.The research starts with the 2014 reported figures for global passenger numbers and uses the ranking of airlines by their revenue passenger numbers. Further using a statistical package will determine if size of the company, turnover, passenger numbers, no of aircraft used, location in the world, will have an impact on their ability to achieve a higher level of practice in relation to sustainability. This research is based on a mixed methods approach based on qualitative scores that are used to score CSR performance using thematic analysis and then combined with secondary data to create an overall sustainability score for an airline.

Conference Contribution

How does my attitude to travel, shopping and leisure impact the product journeys? Reflections on a sustainable future?

Featured 27 June 2016 Post Graduate Research Conference, PORESCO Leeds

The drive for sustainable products is inching higher, however our shopping, eating and leisure activities are entrenched in unsustainable supply chains. Statistics show that value attached to most of the goods we buy are located several thousand miles to us. This paper presents the level to which these activities contribute to the unsustainability. The paper further presents a hypothetical situation where changes to our attitudes in these areas will hugely impact the product and personal journeys. This realisation on the part individuals will have a major impact on how policies of governments and corporations are formulated. The current state of the art is of slower response to issues surrounding sustainability as viability of sustainability issues are frequently trumped by lower cost of unsustainable ways of working. Thus the scenarios presented in this research will help individuals, corporations and governments make changes to their attitudes to impact their related product journeys.

Presentation

Sustainability : Are we prepared for the challenges

Featured 16 June 2014 https://www.cips.org/Documents/Membership/.../Presentation%20Slides.pptx

A presentation based on a recent survey of procurement professionals in North East England and Yorkshire regions on their preparedness for sustianability in procurement

Report

Implication of track and trace technology for a packaging manufacturer

Featured 01 July 2014
Conference Contribution

EMBRACING NEURODIVERSITY: A CASE STUDY OF DIVERSITY AND INCLUSION STRATEGY AT SKY BETTING AND GAMING UK

Featured 12 September 2024 17 th ANNUAL CONFERENCE OF THE EUROMED ACADEMY OF BUSINESS Pisa
AuthorsChinta A, Kyriakidou N, Baynham I
Conference Contribution

Sustainable Entrepreneurship: Embedding Agri-food Innovation across enterprise curriculum

Featured 08 September 2022 IEEC22-Enterprise Educators UK’s Annual Conference Swansea University
AuthorsSuneel K, Chinta A
Book

Enterprising Agriculture: Market Awareness, Farm Innovation & Value Addition

Featured 2020 Chinta A, Banerjee M, Banerjee S, Kunamaneni S1-282 India New India Publishing Agency
AuthorsEditors: Chinta A, Banerjee M, Banerjee S, Kunamaneni S

Agriculture is not merely a simple way of living anymore. The primary sector employs more than 30% of the country’s labour force and contributes about 15 % to India’s GDP. Moreover, India being an avid exporter of agricultural production, it also brings in foreign exchange of 35 Billion USD. Therefore, engagement of farmers is not as simple an activity as we would like to believe. Being a state subject, private sector engagement along with state support would bring in advancement of agricultural cooperation, modernization and digitalization for effective innovation in the field. The agricultural value chain ranging from inputs to marketing has a lot of gaps, which in turn can be utilized as opportunities for entrepreneurial interventions. This book comprises articles and research papers that deal extensively in three key focus areas, which is its unique proposition. A novel collection, it brings together writings on (i) Entrepreneurial Innovations that Impact Agriculture, (ii) Government Policies and Interventions in Entrepreneurship and (iii) Farmers’ Development and Welfare through Agriculture. For ‘Entrepreneurial Innovations that Impact Agriculture’, the authors discuss BOP Model for Satellite data, Vertical and Sustainable Farming, Innovations in Agriculture and Solar-Water Pump, Packaging and Harvest & Post-harvest Wastages. The section on ‘Government Policies and Interventions in Entrepreneurship’ has articles on Agricultural Insurance, Staple Food Pricing, Intellectual Property Rights in agriculture, Corporate Governance, Organic Farming and Women farmers. ‘Farmers’ Development and Welfare through Agriculture’ has authors writing about Infrastructure Investment and Rural Entrepreneurship, Food Processing, Marketing Intelligence, CropInsurance and Market Performances. The articles in this book aim to bring to the reader a heterogenous collection about entrepreneurial opportunities in agriculture. The basic Indian way of life, is not just production of crops by marginal farmers, but opens up a gamut of activities that touch upon different avenues in economic being with the hope of developing the primary sector holistically. The book is a humble attempt to encourage readers to think of agriculture as a domain where innovation touches lives and creates enormous impact in multiple dimensions of society

Journal article

Does Career Planning Drive Agri-entrepreneurship Intention Among University Students?

Featured 20 November 2020 Global Business Review26(1):7-23 SAGE Publications
AuthorsBanerjee M, Biswas S, Roy P, Banerjee S, Kunamaneni S, Chinta A

The rationale behind this study is to test the apathy of the rural youth to engage in agriculture as their profession. This research was conducted across five universities in eastern India on a sample of 345 postgraduate students to analyse their agri-entrepreneurship intent and the determinants of agri-entrepreneurship. The findings of the study show a significant positive correlation among the variables of agri-entrepreneurship intent and career planning and agri-entrepreneurship intent and entrepreneurial capabilities. Regression analysis reveals that career planning, entrepreneurship capabilities and family background (FB) in agriculture have a significant contribution as predictors of agri-entrepreneurship intent. Categorizing the respondents based on their career planning and entrepreneurship capability tendencies, the findings indicate that career planning and FB explain the growth of agri-entrepreneurship intent. This article will be of great value to educationists to carry out the pedagogical transformations and include career planning programmes and capacity-enhancing training in their curriculum for students. It will also be relevant to agri-business entities who explore growth opportunities in agri-allied sectors.

Journal article
“Quite a pickle”: understanding how consumer sustainability behavior influences willingness to pay for sustainable food products and services
Featured 14 November 2025 British Food Journal128(2):1-17 Emerald
AuthorsOke A, Chinta A, Nguyen TKH, Osobajo OA

Purpose This paper examines the relationship between consumers’ perceptions of sustainability in the foodservice industry and willingness to pay, identifying customer satisfaction and loyalty as mediators. The purpose is to establish how foodservice businesses can attract and retain consumers to sustain their performance amid the global market uncertainties and low consumer confidence. Design/methodology/approach The data were collected from 204 diners in the UK foodservice industry to test the study’s hypothesized relationships using partial least squares structural equation modeling (PLS-SEM) in SmartPLS 4. Findings The findings show no significant relationship between diners’ environmental perceptions and willingness to pay. The findings further show that customer satisfaction and loyalty mediate the relationship between environmental perceptions and willingness to pay. The findings of the conditional analysis reveal that the mediated relationship is moderated by economic sustainability, with distinct economic sustainability conditions identified under which the mediated relationship is most significant. Research limitations/implications This study contributes to the current knowledge in sustainability research by establishing whether consumer expressive sustainability behavior translates into a willingness to pay. The paper identifies a set of theoretical and managerial implications to help foodservice businesses and scholars implement sustainability initiatives. These implications relate to conceptualization, theoretical and methodological approaches in sustainability research. Originality/value This study enhances the understanding of how consumers’ perceptions of sustainability contribute to willingness to pay and the competitiveness of foodservice businesses. It enables targeted marketing by segmenting consumers based on their sustainability views.

Chapter

Overcoming Barriers and Establishing a Framework for AI Adoption in HR Technology: A Case Study of CBG Tech Entertainment

Featured 2026 Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science Springer Nature Switzerland

This chapter examines GBGTE—a global leader in sports betting, gaming, and entertainment—and its approach to integrating AI into its HR technology, focusing on HR tasks such as performance reviews, recruitment, data privacy, and bias mitigation. To effectively support the research objectives, which were to focus on the role of AI in automating HR function in a technology business, the study uses quantitative and qualitative data, analysed using a narrative perspective. Also, the research gathered primary data through a survey of hiring managers across the organisation to understand their perception of using artificial intelligence within HR processes. The chapter identifies barriers to AI adoption, managerial perceptions, and framework gaps hindering AI utilisation in HR processes. Building on Alsheibani et al.’s (2020) framework, the chapter proposes principles for successful AI integration within HR, addressing the complexities of AI implementation in a large, multi-national organisation.

Conference Contribution
Competitiveness -The disconnect between policy and practice
Featured 07 September 2017 British Academy of management Warwick

It is argued that regional policy should be derived from the local firms and their needs for developing competitiveness. Firms are symbolic concepts of social systems that are intertwined in structures of power and domination. In this instance, where the focus of interest was the connection and disconnection of policy and practice in the context of competitiveness as viewed by the practitioner, the choice of appropriate theory was structured by the need to tread a fine line between deterministic accounts of practice by the agent and individualistic accounts which neglect the contextual importance of the practitioner. This implied that views on firms that are primarily systematic, structural or processual must be rejected for this study.

Current teaching

Teaching on following courses:

  1. MSc Supply Chain Management
  2. Senior Leader Apprenticeship

Modules taught:

  1. Green Supply Chain Management
  2. Logistics and Supply analysis using SAP
  3. Dissertation
  4. Innovation and Entrepreneurship for Senior Leaders

Teaching Activities (12)

Sort By:

Course taught

Applied Logistics and Inventory Management

01 September 2014

Course taught

Business Analysis and Practice

24 September 2012 - 09 May 2014

Course taught

Global Supply Chain Management

04 February 2013

Course taught

MSc Supply Chain Management

29 September 2013

Course taught

Supplier management

19 September 2015 - 20 September 2015

Course taught

Placement Supervision

01 October 2013

Course taught

Logistics and Supply Analysis using SAP

25 September 2017

Course taught

Green Supply chain management

25 September 2017

Research Award Supervision

SUSTAINABLE TRANS (Aviation & Maritime) IN AN EMERGING ECONOMY. A CASE STUDY OF NIGERIA.

07 October 2013 - 28 May 2021

Lead supervisor

Research Award Supervision

Evaluating the Role of Spiral Dynamics in Creating a Sustainable, Values-Based Organisation

28 September 2012

Joint supervisor

Research Award Supervision

How do individual differences moderate the perception of (in)congruent product aesthetics and how does this influence consumer emotions and consumer behaviour?

01 September 2015

Joint supervisor

Course taught

Operations and Supply Chain Management

29 September 2014

Grants (5)

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Grant

Knowledge Innovation and Technology Enhancement for Leaders

Higher level skills partnership - 01 September 2010
Through their representation on the project Steering Group and
Grant

EHC :Growth by Business Re-Design

YIF - 01 December 2014
The RDP will incorporate an innovative business re-design including marketing, ordering production and distribution capabilities for Exquisite Handmade Cakes (EHC) allowing them to grow their existing business into new markets with significant potential, resulting in growth and employment. The RDP will allow EHC to develop new innovative capabilities, within a complex new organisational system. The project will investigate the best options for order fulfillment, process design, distribution and logistics, integrated with market research to ascertain these new customers’ needs with regard to packaging, order management, deliveries and pricing, shelf life and other potential USP’s. The RDP elements will be brought together to produce a new business design model, including a business plan.
Grant

To develop a Carbon Footprint Evaluation Model to enable operation of a more sustainable supply chain and product development capability

Knowledge Transfer Partnership - 15 July 2022
Develop a model for identifying SCOPE 3 emmisions for a medium sized manufacturing organisation in North Yorkshire, work to develop a strategy towards the end goal of being Carbon Neutral
Grant

To develop and embed innovation and new product development capabilities for re-purposing healthcare waste into new sectors and products that are commercially viable and meet industry standards

Innovate UK - 20 November 2023
Grant

To develop and embed a data analytics framework that will inform and support targeted and tailored process interventions

Knowledge Transfer Partnership - 06 November 2017
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