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Dr Sukky Jassi

Course Director

Sukky is an experienced academic and research professional at Leeds Business School. She has taught across a range of undergraduate, postgraduate and degree apprenticeship programmes with expertise in retail, innovation, research methods and consultancy.

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Dr Sukky Jassi staff profile image

About

Sukky is an experienced academic and research professional at Leeds Business School. She has taught across a range of undergraduate, postgraduate and degree apprenticeship programmes with expertise in retail, innovation, research methods and consultancy.

Sukky is an experienced academic and research professional at Leeds Business School. She has taught across a range of undergraduate, postgraduate and degree apprenticeship programmes with expertise in retail, innovation, research methods and consultancy.

Sukky's current role is overseeing the BA (Hons) International Business programme which includes developing the course and curriculum, managing performance and ensuring the best experience and outcomes possible for our students.

Sukky is a research and consultancy professional by background with years of experience delivering qualitative and quantitative applied projects in both the public and private sector - the outcome of which ultimately has driven decision making, problem solving, policy making and the improvement of products and services. 

Academic positions

  • Course Director: BA (Hons) International Business
    Leeds Beckett University, Leeds Business School, Leeds, United Kingdom | 14 February 2022 - present

  • Senior Lecturer
    Leeds Beckett University, Degree Apprenticeship Unit, Leeds Business School, Leeds, United Kingdom | 17 December 2018 - 14 February 2022

  • Head of Retail Institute
    Leeds Beckett University, Retail Institute, Leeds, United Kingdom | 01 August 2016 - 17 December 2018

  • Research Fellow / Senior Research Fellow
    Leeds Beckett University, The Policy Research Institute, Leeds, United Kingdom | 12 January 2004 - 30 July 2010

Non-academic positions

  • Research and Operations Manager
    Leeds Beckett University, Leeds, United Kingdom | 01 May 2014 - 01 August 2018

  • Business Development Manager
    Leeds Beckett University, Leeds, United Kingdom | 24 June 2013 - 30 April 2014

  • Head of Research and Policy
    Improve - Sector Skills Council for Food & Drink, York, United Kingdom | 02 August 2010 - 21 June 2013

Degrees

  • MSc Information Technology
    Loughborough University, Loughborough, United Kingdom | 01 October 2001 - 27 September 2002

  • BSc (Hons) Social Sciences
    Leeds Metropolitan University, Leeds, United Kingdom | 01 September 1997 - 09 June 2000

  • PhD
    Leeds Beckett University, Leeds, United Kingdom | 01 January 2017 - 31 August 2022

Languages

  • Panjabi; Punjabi
    Can read, write, speak and understand

Related links

Leeds Business School

United Nations sustainable development goals

12 Responsible Consumption and Production

Research interests

Sukky's research is focused on the integration of two theoretical perspectives, innovation adoption and resistance to support the implementation of new technology. More specifically, her doctoral research investigated consumer perspectives to intelligent packaging on food products. Understanding the relationship between product packaging and the consumer is imperative because intelligent packaging has the potential to transform the consumer experience, reduce food waste, support industry innovation, improve food safety and encourage market competitiveness.

Sukky's other interests include a range of topics relating to the way in which consumers interact with retail products and services.

Publications (24)

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Report

Factors influencing the inter- and intra-class mobility of Jobcentre Plus customers: a case study approach

Featured 2008 The Stationary Office Norwich Author
AuthorsNunn A, Monro S, Kelsey S, Bickerstaffe T, Jassi S, Hawtin M, Halliday S
Report

Exploring staff perceptions of Jobcentre Plus downturn measures

Featured 01 June 2010 Department for Work and Pensions Exploring staff perceptions of Jobcentre Plus downturn measures Publisher
AuthorsJassi SK, wymer P
Chapter

International perspectives on Labour Market Intelligence

Featured 03 October 2011 International perspectives on Labour Market Intelligence Canada
Report

Skills Action Plan for the Food Supply Chain

Featured 09 July 2012 Publisher

Skills Action Plan for the Food Supply Chain

Report
Skills needs in the Greater Lincolnshire Agri-food sector
Featured 02 April 2012 Publisher
AuthorsJassi SK, Pearson A

This report aims to identify the Greater Lincolnshire agri-food sector’s skills needs and how these skills issues act as barriers to business growth. To fulfil the aims of the project the research approach consisted of a succinct review of relevant existing literature, an analysis of core official national datasets and an online survey of 20 agri-food businesses located in Greater Lincolnshire.

Conference Proceeding (with ISSN)
Transforming Intelligent Packaging for Sustainability
Featured 27 March 2025 IAMOT: International Association for the Management of Technology Conference Springer Proceedings in Business and Economics Porto, Portugal Springer Nature Switzerland

The increasing use of smart technology has not translated to greater take-up in all industries. Smart and intelligent packaging technology has been available for many years and its capabilities are continuously developing at rapid pace. Despite growth in the market, there is still limited application of it in the food industry. This paper explores acceptance and resistance to four specific intelligent packaging technologies (QR Codes, augmented reality, sensors and smart indicators) in the food industry, and how they can be transformed into human-centric and accessible formats that support global sustainability.

Report

Local Authorities Reporting Performance to Citizens

Featured 01 October 2008
Journal article

Analysis of the ECVET situation in the United Kingdom and its Implementation in the Food Sector

Featured 01 May 2012 QUADERNI DI ECONOMIA DEL LAVORO98(98):123-141 Franco Angeli
AuthorsJassi SK, Pearson A

This article provides an analysis of the current performance and competitive position of the UK food industry and its sectors, the economic structure and condition of the industry and the challenges influencing its performance and economic position. Moreover, this article focuses on the implementation of ECVET in the food sector.

Report

United Kingdom Food Supply Chain

Featured 2011 National Skills Academy for Food & Drink / Improve Sector Skills Council United Kingdom Food Supply Chain Author

Each part of the UK Food Supply Chain is significant and is subject to its own specific challenges and opportunities - but increasingly there is a growing recognition of the importance of taking a ‘whole FSC’ approach. This report brings together key data from across the FSC on workforce skills and provides a key resource for those looking to improve skills and drive competitiveness in the industry. Improving skills is vital to driving forward our objective to enhance the competitiveness and resilience of the FSC.

Report

Review of Evidence on Best Practice in Teaching and Assessing Employability Skills

Featured June 2008 UK Commission for Employment and Skills (Employability Skills Project) London Publisher
AuthorsNunn A, Bickerstaffe T, Jassi S, Halliday S, Mitchell B, Doyle J, Fearon K, Greaves N, Powell D, Shindler D

The term ‘employability skills’ is best understood and most widely used in the employment programme setting where ‘employability’ has been a key theme in supply-side Active Labour Market Policies (ALMPs) over recent years. However, in this context the term is most often associated with ‘job readiness’ through demonstration of some elements of the personal characteristics inherent in the draft UKCES definition (time keeping, responsibility, basic social interaction etc) but less associated with creative thinking and problem solving skills. The term ‘employability skills’ is also in circulation in other settings, notably Higher Education. In this setting the definitions in use are highly consistent with the UKCES draft definition with the emphasis being explicitly on functioning while in employment rather than merely the ability to credibly search for work. In several of the other settings the term is not generally used in relation to a specific set of skills but the draft definition overlaps considerably with embedded and formalized elements of the curriculum and associated skills/competency frameworks. In early years settings for instance, there is a significant overlap between the draft definition and the curriculum framework emphasis on personal, social and emotional development; communication, language and literacy; mathematical development, knowledge and understanding of the world; and creative development. In the secondary school curriculum there are synergies between several areas of the curriculum, notably Work Related Learning (WRL) (including enterprise education), key skills and the new vocational pathways. Throughout both primary and secondary school settings the relatively new but widely adopted Social and Emotional Aspects of Learning (SEAL) framework also provides some linkages to the draft UKCES definition.

Report

Jobcentre Plus Jobseekers Allowance off-flow rates Key Management Indicator Post Implementation Review

Featured 2009 The Stationary Office Norwich
AuthorsNunn A, Jassi S

The Policy Research Institute was commissioned by Jobcentre Plus to undertake an evaluation of the Jobseekers Allowance (JSA) off-flow rates Key Management Indicator (KMI), following national implementation in April 2009 as one of the new Labour Market Measures Projects (LMMP). The JSA off-flow rates KMI forms part of a project looking at potential measures to enable Jobcentre Plus to influence labour market performance at an operational level. This project provides a rapid and brief Post Implementation Review of the JSA off-flow rates KMI. Other elements of the labour market package are the subject of separate evaluation.

Report

Food - European Credit System for Vocational Education and Training: UK National report.

Featured 31 July 2012
AuthorsJassi SK, pearson A
Report

Partnerships with local authorities and health agencies

Featured 2010 Department for Work and Pensions Norwich Partnerships with local authorities and health agencies Publisher
AuthorsAuthors: Smith JP, Editors: Clarke J, Jassi S, Purcell M, Hawtin M, Wymer P
Report

Customer Satisfaction with Jobcentre Plus Services Qualitative Research

Featured 2009 Department for Work and Pensions London
AuthorsNunn A, Jassi S, Walton F
Report
A qualitative study of satisfaction and dissatisfaction with Jobcentre Plus; an exploration of issues identified in the 2007 Customer Satisfaction Survey with a particular focus on those most likely to be dissatisfied
Featured 2009 Department for Work and Pensions Norwich DWP Research Report Author
AuthorsNunn A, Walton F, Jassi S

This report presents the findings of qualitative research undertaken with Jobcentre Plus staff and customers to further understand the findings of the 2007 Customer Satisfaction Survey. The research took place in all 11 regions/countries between September and December 2008 and involved interviews with staff from jobcentres and Benefit Delivery Centres, and follow-up telephone interviews and focus groups with customers. The report identifies differences in the drivers of satisfaction and dissatisfaction between different benefit groups. It also explores customer satisfaction with different services and contact channels, identifies what is seen as good customer service and puts forward some suggestions for how this may be improved.

Report

Qualitative Findings from the Jobcentre Plus Customer Satisfaction Survey Follow-up Research

Featured 2009 DWP Research Report Norwich
AuthorsNUNN A, JASSI S, WALTON F
Report

From Regionalism to Localism: Local Authorities Unlocking Future Economic Growth In Yorkshire & Humber

Featured 27 September 2010 Local Government Yorkshire and Humber From Regionalism to Localism: Local Authorities Unlocking Future Economic Growth In Yorkshire & Humber Publisher
AuthorsJassi SK, shutt J, mbanzamihigo H

Local Government Yorkshire and Humber (LGYH) commissioned this report to examine the role local authorities in Yorkshire and Humber can play in the next phase of promoting and securing sustainable growth in their local economies. Local authorities in Yorkshire and Humber have long held economic growth as one of their most important functions and are the democratically elected place shapers and leaders for their local communities. Many have undertaken detailed Local Economic Assessments (LEAs) and there has been a growing role over recent years of collaborative working across City Regions and functional economic geographies. This is now being translated into the new emerging policy framework around Local Enterprise Partnerships (LEPs). The aim of this report is to illustrate the practical activities and actions taking place in local economies now, as well as to indicate the economic policies and priorities needed in the future to unlock the full economic potential of places across Yorkshire and Humber. Six case studies (the details of which are available in the Appendix) help illustrate these issues in Leeds City Region, Kirklees, Wakefield, North East Lincolnshire, Scarborough and Sheffield.

Literature Review

Rapid review of Literature focusing on the delivery of numeracy in a workplace setting

Featured 01 September 2008
Conference Proceeding (with ISSN)
Mapping Sense of Belonging ‘Moments’ on University Students’ Journey
Featured 24 January 2025 The Barcelona Conference on Education 2024 The Barcelona Conference on Education 2024: Official Conference Proceedings Barcelona, Spain The International Academic Forum (IAFOR)
AuthorsPugh E, Jassi S, Chambers B

It is widely established that arriving at university can be a confusing and disorientating experience; a world away from sixth form and college. Educators, researchers and policy makers within higher education, are in agreement that developing a sense of belonging is fundamental to students’ settling-in, engaging and achieving academic success. This paper examines undergraduates’ university journey and their perceptions of university belonging. Three hundred and fifty first year undergraduate students on BA (Hons) business and management at Leeds Business School, part of Leeds Beckett University, participated in a qualitative study to explore students’ sense of belonging from their unique perspective. They were asked to upload their own sense of belonging ‘moments’ through a mixed media digital noticeboard, representing their journey from pre-arrival to the middle of the second semester. It was found that there were opportunities for academic and services staff, and the students themselves, to create belonging moments during this time. The moments fell into three categories; first, moments in classrooms and lecture theatres; secondly moments ‘at home’ in student accommodation; and finally, moments on nights out, at student societies and during other social activities. In response to the findings, Sense of Belonging Moments are being promoted through fresh interventions, including a new-look induction, a video to signpost services; and student-led tours to promote awareness of campus spaces and facilities.

Journal article
Promoting reuse behaviour: Challenges and strategies for repeat purchase, low-involvement products
Featured 11 July 2019 Sustainable Production and Consumption20(October):253-272 Elsevier
AuthorsKunamaneni S, Jassi S, Hoang D

Reusable products offer reduced environmental impact compared to recycling, but producers mostly focus on strategies such as light-weighting, recyclability and eco-labelling. A reasonable number of innovative reusable products and business models exist for repeat purchase, low-involvement products, but they are largely restricted to niche health-food stores. Therefore, this research primarily attempts to understand consumer attitudes and behaviour towards reuse of household care products (e.g. air fresheners, domestic cleaning products). Focus groups with UK consumers are utilised to examine reusable/refillable spray products and the data are triangulated with global archival data on various refill business models, reusable products and recycling initiatives. The study offers useful guidelines for both producers and policy makers to encourage reusable products. First, we recommend that eco-innovations have a familiar design congruent with well-known brands, to reduce uncertainties for consumers. Second, if the innovation has an unfamiliar design, to mitigate, producers should offer new functional benefits. Third, and most important, producers must place greater emphasis on aesthetic aspects that could evoke product attachment, thus encouraging reuse. Fourth, if reusable products are to become mainstream, ‘well-known brands’ have to promote the transition from one-off sales to a service model built on durable products. Finally, a successful outcome is dependent on government interventions in designing new life cycle policy instruments, in particular de-marketing the current recycling norm and emphasising reusing over recycling.

Report
Early effects of the economic downturn on the Welfare to Work System in deprived areas (WP83)
Featured 18 October 2010 Department for Work and Pensions
AuthorsNunn A, Bickerstaffe T, Jassi S, Wymer P

This report investigates the early effects of the recent economic downturn on the ‘welfare to work infrastructure’ in deprived areas, in particular how it is able to continue to provide support to the most disadvantaged groups. The report provides context that will inform the Department for Work and Pensions and Jobcentre Plus’ response to the recent (and future) recessions in relation to support for disadvantaged areas and groups. The evidence presented also functions as a qualitative baseline against which the perceived success, within deprived areas, of measures to minimise the long-term impacts of the recession (e.g. the Young Person’s Guarantee) canbe considered.

Report
Researching Bradford: A review of social research on Bradford District
Featured 2005 Joseph Rowntree Foundation Publisher
AuthorsDarlow A, Bickerstaffe T, Burden T, Green J, Jassi S, Johnson S, Kelsey S, Purcell M, South J, Walton F

A synthesis of findings from social research on the District of Bradford. This report synthesises the findings from a wide range of social research undertaken on the District of Bradford, primarily between 1995 and 2005. The researchers reviewed almost 200 pieces of work. The key results are summarised under thematic headings: - The social, economic and institutional context - Community cohesion - Housing, neighbourhoods and regeneration - Business and enterprise - Health, disability and social care - Children and young people - Education, skills and the labour market - Crime and community safety It also identifies a future research agenda. The main purpose of the review was to provide the Joseph Rowntree Foundation and local organisations in Bradford with a firm basis upon which to build future work in the District.

Current teaching

Sukky has taught across a range of undergraduate, postgraduate and degree apprenticeship programmes in the Business School. Her main focus currently is managing the BA (Hons) International Business course and teaching innovation modules.

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