Dr Sukky Jassi, Course Director

Dr Sukky Jassi

Course Director

Sukky is an experienced academic and research professional at Leeds Business School. She has taught across a range of undergraduate, postgraduate and degree apprenticeship programmes with expertise in retail, innovation, research methods and consultancy.

Sukky’s current role is overseeing the BA (Hons) International Business programme which includes developing the course and curriculum, managing performance and ensuring the best experience and outcomes possible for our students.

Sukky is a research and consultancy professional by background with years of experience delivering qualitative and quantitative applied projects in both the public and private sector - the outcome of which ultimately has driven decision making, problem solving, policy making and the improvement of products and services. She has also held many senior roles which required managing departments from a strategic and operational perspective, including Head of the Retail Institute and Head of Research and Policy at the Sector Skills Council for Food & Drink.

Current Teaching

Sukky has taught across a range of undergraduate, postgraduate and degree apprenticeship programmes in the Business School. Her main focus currently is the BA (Hons) International Business course teaching the following modules:

  • Foundations of International Business (L4)
  • Innovation and Technology (L5)
  • Business Consultancy Project (L6)

Research Interests

Sukky's research is focused on the integration of two theoretical perspectives, innovation adoption and resistance to support the implementation of new technology. More specifically, her doctoral research investigated consumer perspectives to intelligent packaging on food products. Understanding the relationship between product packaging and the consumer is imperative because intelligent packaging has the potential to transform the consumer experience, reduce food waste, support industry innovation, improve food safety and encourage market competitiveness.

Sukky’s other interests include a range of topics relating to the way in which consumers interact with retail products and services.

Dr Sukky Jassi, Course Director