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Sarah Kelsey

About Sarah Kelsey

Sarah is a Lecturer in Marketing at Leeds Business School. Particular research interests include supermarkets, grocery shopping, food waste, cooking and eating.  Prior to this Sarah was a Research Fellow in the Faculty of Business and Law at Leeds Beckett University.

Academic Background

  • MSc Human Geography. University of Nottingham
  • MA Tourism and Leisure, University of Lancaster
  • BA (Hons), Media Studies, University of Luton

Areas of Expertise      

  • Supermarkets, market devices, consumer insight and online consumer communities.
  • Qualitative Research Methods and Evaluation Techniques (interviewing, focus groups, workshop facilitation etc.)
  • Primary and secondary data analysis

Current Teaching

Dissertation Workshops and Supervision

Consumer Insight

Marketing Research

Information for Marketing

Individual Project

Research Interests

Current and Recent Project Work

  • Yellow-sticker shopping
  • Consumer survey of supermarket shopping habits
  • Obesity communication research cluster development award
  • Review of the Adviser Assessment Tool, DWP
  • Job Outcome Target National Evaluation, DWP
  • Reporting Local Authority Performance to Citizens, CLG
  • Peer Review: a model for performance improvement? Performance Hub
  • Follow-on Evaluation of Job Outcome Target Pilots
  • Social Mobility Research Project, DWP
  • UPBEAT (University Partnership to Benchmark Enterprise Activities and Technologies)
  • Evaluation of Local Government Capacity Building Programme, CLG
  • Call Off Contract to provide research and consultancy services for the Policy and Strategy Directorate of Yorkshire Forward
  • BME Business Support Evaluation - Asian Trades Link, Bradford
  • Evaluation of Multiple Provider Employment Zones, DWP
  • Developing a Regional Intelligence Capability, Commission for Rural Affairs
  • The Employability of Young People, The Prince's Trust
  • Third Phase Evaluation of the Skills for Business Network - SSDA
  • New Deal for Communities National Evaluation, Bradford Trident, ODPM
  • Older Workers in the UK - Fair Play Partnership

Selected Publications

Journal articles (3)

Reports (13)

Working papers (1)

  • Craig G; Kelsey S (2000) Reaching Disaffected Youth: The Impact of Local Partnership Working
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