carnegieXchange: School of Sport

Students Undertake Consultancy Project with Leeds Rhinos

Our long-standing partnership with Leeds Rhinos allows us to support the undergraduate student experience in a number of ways. Earlier this year our Sport Management students were gifted tickets to attend the Leeds Rhinos vs Toronto game as part of their studies.  The game provided an opportunity for students to consider aspects of the event that aligned with their studies across sport marketing and sport business management. 

Published on 04 Feb 2020
Students at Leeds Rhinos match

The students on the Level 5 Research in Practice Module on the BA (Hons) Sport, Business Management and BA (Hons) Sport Marketing course are undertaking a consultancy project in conjunction with Leeds Rhinos. They are developing a set of recommendations to Leeds Rugby as to how they can increase student attendance at Leeds Rhinos Matches. The chance to attend the match provided the students with a first-hand experience of being a spectator and the match day experience at Emerald Headingly. This experiential learning can then be utilised in developing ideas to underpin their consultancy project

The students in attendance found this a really value learning experience.

“Attending the match was beneficial to my studies as it really helped me gain a sound understanding of how Leeds Rhinos generated revenue and helped me think of how Leeds Rhinos could generate even more, in and around the stadium. Having the experience of being in the Suite and not the usual stand was great and nice to experience a different part of the ground. I’ve received free tickets to a number of sporting events during my time at university, including Varsity, Yorkshire Carnegie and Rhinos.”

Lewis Connor Kilduff
Sport Business Management Student

“What I enjoyed most about the match was the quality of the rugby on show. Leeds Rhinos played well in this match and were regularly exciting the crowd which created a great atmosphere. Attending events like this is helpful to my studies as I can gain an insight into the match-day experience at Headingley Stadium. I was able to look at potential areas for improvement, including targeting students to attend matches. I received a free Yorkshire Carnegie ticket for the match V London Scottish last season as part of the Consumer module, but I didn't enjoy this as much as the Rhinos match!”

James Molyneux
Sport Business Management Student

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