Gemma Bridge

Gemma Bridge is a Research Evidence Impact Officer for Leeds Business School and is in the final stages of her PhD at Leeds Beckett.

Her PhD research explores the factors that influenced the development and implementation of the UK’s Soft Drink Industry Levy (SDIL), focussing on the strategies used to advocate for the policy. 

She is currently involved in a range of research multi-disciplinary projects. For example, in collaboration with Professor Ralph Tench and an external colleague she is exploring publication decisions amongst public relations academics, she is working with the World Federation of Public Health Associations (WFPHA) to investigate the sugar content of children’s food products, and she is working with colleagues in the School of Sport to explore the impacts of the COVID-19 pandemic on physical activity and health. 

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