School of Events, Tourism and Hospitality Management

PhD student presents at CHME conference

Emmy Yeung, a full-time PhD student in the School of Events, Tourism & Hospitality Management, presented at the Council for Hospitality Management Education Conference 2021 on 14 May.

Ancient ruins under a blue sky seen through an arch way

Emmy presented the findings of her PhD project “Relating  to Authenticity, Inauthenticity and Augmented Reality". Part of her study focused on how tourists perceive and tolerate inauthenticity at heritage sites. The findings suggest that tourists use a cautious approach for tolerating inauthenticity, and she would advise the management or policy makers to carefully consider before investing in AR technology or building a physical replica of a heritage site. Many of her interviewees expressed that a large number of visitors in a site affect their learning. Emmy suggests dedicating a ‘quiet hour’ for serious visitors. During the quiet hour, the number of people is limited and the operations provide a more calm and quiet environment, which would be more conducive to good learning and better experience.

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